According to news on the website of the State Administration of Radio, Film and Television on January 18, the Science and Technology Department of the State Administration of Radio, Film and Television issued a notice to publish the approval draft of the "Online Audiovisual Ratings Indicators and Calculation Methods" radio, television and online audiovisual industry standards. "Online Audiovisual Ratings Indicators and Calculation Methods" stipulates the definition, classification, statistical requirements and calculation methods of online audiovisual ratings, and is applicable to online audiovisual on-demand content played using large TV screens, computers, mobile smart terminals, screen projection, etc. Calculation of viewership indicators.
In terms of user validity determination requirements, the "Online Audiovisual Ratings Indicators and Calculation Methods" proposes that user validity determination should be made before indicator statistics. Users who meet one of the following conditions are considered invalid and should not be included in the statistics of various indicators: users who generate more than 60 viewing behaviors within 1 minute; users who generate more than 10,000 viewing behaviors within 1 day; users who use video brushing Users who play videos through unconventional operation methods such as volume software. In terms of effective reach requirements,
considers content hits with a duration of not less than 2 seconds as effective content hits; ad hits with durations of no less than 1 second as valid ad hits.
In terms of the requirements for determining effective playback behavior, the playback behavior in content viewing behavior should be determined as effective playback behavior. The following conditions should be met as valid playback behavior: playback behavior with a playback rate less than 3 times the speed; viewing time longer than 3s playback behavior.
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