After the traditional Laba Festival, various places have entered the "Spring Festival time", and the flavor of the New Year has become more and more intense.
"Spring Festival Gala" has always been regarded as the electronic mustard on New Year's Eve, and it has an extraordinary status in everyone's mind.
The preparations for the Spring Festival Gala attract the attention of many netizens every year.
A few days ago, CCTV’s Year of the Dragon Spring Festival Gala held its first rehearsal, which means that the overall program has basically taken shape. The next step is to fine-tune individual programs based on the rehearsal effect and program duration.
CCTV Spring Festival Gala's confidentiality regulations are very strict. Generally, the complete program list will not be leaked until before the broadcast. During the preparation period, the audience can only have a rough understanding of the appearance of various stars during each rehearsal.
In addition to the CCTV Spring Festival Gala, major provincial satellite TV stations also have their own Spring Festival Gala every year. Since all major satellite TV stations will broadcast the CCTV Spring Festival Gala on New Year's Eve, the Spring Festival Gala of local stations will usually be staggered at this time.
Some are on the day before New Year's Eve, such as Liaoning Satellite TV, and some are on the first day of the Lunar New Year, such as Beijing Satellite TV, Dragon TV, etc.
Compared with the CCTV Spring Festival Gala, the confidentiality work of the local TV Spring Festival Gala is not particularly strict.
As the Spring Festival approaches, most provincial satellite TV Spring Festival Gala recordings have been completed. In recent days, many recorded clips of local TV Spring Festival Gala programs have been circulated on the Internet.
is pretty much what the audience thought. Last year’s popular dance “Subject Three” appeared in rehearsals and recordings of the Spring Festival Gala in various places, attracting the attention of netizens.
Among them, the most widely circulated video is undoubtedly the dance clip of Song Xiaofeng, Zhao Benshan’s protégé, dancing in Subject 3 while recording a Spring Festival Gala skit on Anhui TV Station.
Song Xiaofeng is the 38th disciple of comedy master Zhao Benshan. He is well known to the audience for successfully portraying the image of the security captain in "Country Love".
Song Xiaofeng is now a popular actor in Benshan Media. He participates in comedy shows, films, and TV series, and his schedule is full.
Song Xiaofeng is also a frequent visitor to the Spring Festival Gala. In the Spring Festival of the Year of the Rabbit in 2023, Song Xiaofeng participated in a total of three Spring Festival Galas, and his popularity is evident.
On the Jilin Satellite TV Spring Festival Gala stage, Song Xiaofeng and Jin Zhiwen collaborated to sing the original opera "The New Year Comes in the First Month".
performed the sketch "Love Insurance" in the Liao TV Spring Festival Gala.
In addition, he also sang the song "Twitching Left Eyelid" on the Beijing Satellite TV Spring Festival Gala stage.
Many netizens expected that "Subject Three" would appear on the 2024 Spring Festival Gala this time, and it is also what everyone is generally worried about.
"Everyone laughs and the world is forgotten, so what's the past is enough to say..."
In the past, the Spring Festival Gala was a "grim maker", especially language-based programs. The burdensome clips in them often circulated throughout the year. .
If a joke comes up and you don’t pick it up, it means you didn’t watch the Spring Festival Gala carefully.
Many of the current Spring Festival Gala language programs are opportunistic. They summarize the old jokes circulating on the short video platform, and then add some jingles to deliberately create conflicts and misunderstandings, then resolve the conflicts, sensationalize, and finally make dumplings together.
Audiences who don’t often go online to watch videos can’t understand the Spring Festival Gala.
This is not what the audience wants to see.
Having said that, with the development of the Internet and the popularity of mobile platforms, information interaction has accelerated, and what people see on their mobile phones is the content they like to see.
Invisibly, personal aesthetics and laughter will be improved, and the requirements and expectations for the Spring Festival Gala programs will become higher and higher.
On the contrary, for program creators, the creative options will become narrower, and a little carelessness may lead to plagiarism suspicions.
Taken together, this is not only the current situation faced by local stations’ Spring Festival Gala, but also an urgent problem that needs to be solved by CCTV’s Spring Festival Gala.
Take "Subject 3" as an example. Everyone can watch a lot of videos every day. Now when I hear that music playing, my head hurts. Trying it again during the Chinese New Year will indeed make many viewers feel uncomfortable.
After this incident attracted attention, some media reporters contacted Gao Hailong, the director and actor of Song Xiaofeng's sketch in the Spring Festival Gala of Anhui TV.
In response to the controversy on the Internet, Gao Hailong responded that setting up Song Xiaofeng to skip subject three for a small variety is a plot requirement, not an addition for the sake of addition.
At the same time, Gao Hailong also said that the "Subject Three" dance circulated on the Internet is just a fragment and not a complete story, so netizens feel that this joke is very hard. If you watch the entire work, you will not feel this way.
In the words of the director, "Old memes and new memes, when used appropriately, are good memes."
What the director said is not unreasonable, but in my opinion, no matter how the sketch plot transitions and connects, and how exciting the plot is, I feel that the "Subject Three" is not a very good one. Is there no other dance to dance?
If the Spring Festival Gala can create a "new dance" and the audience watches it and it quickly spreads on the short video platform, then that is the real skill.
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