Where will the first Sam’s Club store in Shandong be located? Recently, it was reported that Sam's will be located in Shibei District, Qingdao City. After four years of scandals with Jinan, will Sam still come to Jinan? How is it going now? In this regard, the reporter conducted an investigation.
has been rumored to settle in Jinan many times.
In fact, the relationship between Sam and Shandong originated in Jinan.
reporters found through combing that Sam’s first store in Jinan was first rumored three years ago. At the Jinan government press conference held on February 24, 2021, the relevant person in charge stated that it would target high-end stores such as Walmart Sam’s Club and Costco. Increase efforts to attract commercial and trade projects.
In September of the same year, the "Shandong-Fortune 500 Connection and Deepening Cooperation Promotion Conference with North America" was held in Jinan. The Lixia District Investment Promotion Committee, Wal-Mart (China) Investment Co., Ltd. and Yinfeng Group signed an agreement at the Jinan branch. Strategic cooperation agreement.
Combining this information, many citizens have speculated that there is a high possibility that Sam will settle in the Fenghuang Road area of Yinfeng Real Estate, Lixia District, Jinan.
Since then, there has been no public information. The West Lot (Yinfeng Comprehensive Commercial) construction project under construction in Liu Zhiyuan Urban Village to renovate villagers' living security housing is rumored to be the location of Sam's Supermarket. It was not until December 2023 that the specific plan for this land was announced, but there was no trace of Sam on the rendering plan. On the relevant platforms of Yinfeng Real Estate, the promotional content about Sam has also been deleted.
Immediately afterwards, news came out again that Sam may open a new store at the former Decathlon location of Lixia Yanshan Overpass, adding new variables to the location of Sam's first store in Jinan.
Just when many Jinan citizens were waiting for Sam, new news came. On January 9, 2024, a Qingdao Shibei District government work report that read "Shibei District will promote the construction of Sam's Club's first store in Shandong in 2024" was circulated online, confirming that Sam's first store in Shandong may be There is an intention to locate the Happy Coastal City on the east coast of Jiaozhou Bay in Shibei District, Qingdao City.
In fact, the news that Qingdao will also introduce Sam has long been known. On January 6, 2024, when relevant leaders of Qingdao City visited Qingdao Binhai International Center, a construction plan was displayed, which showed the specific location of the proposed location of "Sam's Club Supermarket", further confirming that "Sam's Club Supermarket" There are rumors that a supermarket will be launched in Qingdao Happy Coastal City.
However, the news has not yet received an official response from Sam. As for whether and when the store will be opened, we have to wait for the official decision.
The Sam’s Club store in Jinan is still in progress.
How is the construction of the Sam’s Club Jinan store going? Are you settling in Yinfeng Tiandi? On January 16, reporters conducted multiple inquiries.
"The project to introduce Sam's Supermarket has been put on hold." Relevant staff of Yinfeng Real Estate revealed that after many negotiations, Sam's Club and Yinfeng Real Estate did not reach a cooperation agreement due to comprehensive reasons. However, in addition to Sam's, Yinfeng Tiandi currently has 100 high-end brands interested in signing contracts, and a new Internet celebrity commercial landmark will be formed here in the future.
"The cooperation between Sam and Yinfeng has been put on hold for the time being." Staff from the Industrial Development Department of Jinan Municipal Commerce Bureau also said that the cooperation between Sam and Yinfeng has ended, but it does not mean that the cooperation with Jinan has been terminated. "Currently, we are still in contact with Sam. The new location has not been decided yet. There is still hope to settle in Jinan."
In the past few days, reporters have asked the relevant departments of Wal-Mart (China) Investment Co., Ltd. about Sam's entry into Jinan. Consultation, but no relevant reply has been received yet.
Why did a supermarket become a popular store?
Why did the location of a supermarket's first store attract widespread attention and become a "hot cake" in the eyes of many regions?
As a high-end membership store under Wal-Mart, the world's largest retail company, Sam's Club has a history of more than 30 years and has won the favor of consumers since entering the Chinese market.
Although it is just a supermarket, Sam's is positioned as a warehouse-style membership store. Due to the high quality of the products it provides, it has been labeled a "middle-class supermarket" and has rapidly become an Internet celebrity in the past two years.Its stores in first- and second-tier cities in China have experienced intense queues. On holidays or weekends, it is even hard to find a parking space.
As of the end of 2023, Sam has 47 stores across the country, located in 25 cities, with more than 5 million paying members. Compared with a number of "players" such as Costco, Metro, Hema x member stores, and RT-Mart m member stores, this data clearly shows that Sam has significant advantages in market share and brand recognition.
Sam's is called the "Thousand Yuan Store" by netizens in China, which means: you can spend more than 1,000 on just one purchase. It is understood that in 2022, when the retail industry was in turmoil and the supermarket format was hit, China's Sam's Club's annual revenue rose to about 66 billion yuan. Based on the 42 stores that had opened at that time, the average annual sales of each store was about 1.5 billion yuan, and an average of 4.1 million yuan of goods were sold every day.
People in Jinan are all familiar with RT-Mart, once known as the "King of Supermarket Land Warfare", with a turnover of 83.662 billion yuan in 2022. Based on the fact that RT-Mart has opened 582 stores in 212 cities, the annual sales of each store are approximately 144 million yuan.
Let’s look at Sam’s Zhuhai store in the second-tier city. In 2023, with the implementation of the policies of “Australian cars going north” and “Hong Kong cars going north”, countless Hong Kong and Macao residents rushed to Zhuhai Sam’s Club stores, triggering a consumer boom. It is understood that the annual sales of Sam's Zhuhai store are as high as 2.5 billion, ranking seventh among the 800 Sam's Club stores in the world. Such an eye-catching report card as
is tantamount to becoming a powerful engine for any city to attract foreign investment, improve consumption levels, and upgrade the quality of people's livelihood.
Jinan’s consumption potential is increasing day by day
In recent years, many cities have regarded “first stores” as an important strategy to enhance consumption potential and create a business environment. According to the scale of dozens or even hundreds of new first stores added every year, it has attracted a number of A batch of high-quality, high-profile and high-influence brands will be stationed.
As the provincial capital, Jinan has the inherent advantage of developing the first store economy. In recent years, it is not uncommon for brand stores to open their first stores in Shandong in Jinan. According to data from the Jinan Municipal Commerce Bureau, Jinan City will introduce a total of 102 first stores of commercial brands such as Lotus, Sisley, Balenciaga, Glashütte, and Marielli in 2023, attracting many young customer groups and improving Jinan’s The passenger flow in major business districts all reveals the power of consumption iteration and the vitality brought by upgrades.
In 2024, Jinan's "first store economy" will continue to develop, relying on mature business districts and large commercial complexes, introducing domestic and foreign mid-to-high-end brands to open more than 60 first stores and flagship stores.
"The first store is refined and branded from a business perspective, and consumption has also transformed from satisfying moderate consumption to branded consumption." Dong Yanling, dean of the Regional Economic Research Institute of Shandong University of Finance and Economics, believes that brand stores in a city The development also represents the taste of the city. Jinan is committed to building an international metropolis. The improvement of the hardware environment has been very effective. It is making efforts in the direction of refinement. Attracting well-known brands to open stores in Jinan is one of the measures.
"I visited Sam's in Beijing before and it felt very good. I hope Sam's can come here soon." Talking about Sam's settling in Jinan, many citizens interviewed were full of expectations, "Jinan's urban development is getting better and better. In addition to Sam's, I believe it will also There will be more well-known brands opening stores."
Source: Qilu one point
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