"Hot and Spicy" has caused new controversy, and the root cause is the poster featuring a close-up of Jia Ling's expression. Some netizens discovered that this poster is very similar to a Japanese poster, and even the meanings expressed are similar, sparking heated discussions.
First of all, both posters chose a square line composition, and the main image was filled with facial expressions. The Japanese poster uses a bright yellow square border. The design concept is based on the display of a mobile phone screen, with battery and signal displays. The curvature of the border line is distorted to varying degrees according to the width of the character's expression. The design principle of Jia Ling's movie poster is basically the same, except that the square frame becomes a boxing ring composed of irregular lines, but the edge curvature also changes with the character's expression.
The second is the twisting of characters’ expressions and the placement of subtitles. The lower ends of the two posters have the same design. In the Japanese poster, the chin breaks out of the edge of the border line, while in Jia Ling’s poster, the chin presses against the fence. The placement of the subtitles was simply adjusted because the two emoticons were squeezed in different directions. Jia Ling's movie poster points to the right corner of her mouth, with her entire face facing toward the right. The Japanese poster's facial expressions are more exaggerated, the squeezing range is greater, and the overall direction is to the left.
Regarding the phenomenon of the two posters colliding, many netizens said they were exactly the same. They carefully compared the expressiveness of the two posters and bluntly said that Jia Ling's baggage was too heavy and was not as vivid as the Japanese poster characters. However, some netizens believe that the original poster is of average quality and not worth copying. They say that they can see the effect of highlighting the restrictions, but the ferocious expression is too oppressive and not good-looking. As for Jia Ling, she didn't let go at all. Her attempt to be cute and cute failed.
Jia Ling's movie poster has been involved in plagiarism controversy, causing many netizens to complain about her true nature. From skits to movies to posters, she has been "paying homage" to Japan all the way without any concealment. As for why this is the case? Some netizens believe that because the audience does not care and it will not affect box office results, film and television practitioners can copy without restraint.
Jia Ling understands this very well. In her early years, Jia Ling plagiarized many of her sketches from Korean variety shows, and even appeared on the Spring Festival Gala with the "goddess and tomboy" segment that plagiarized Korean variety shows. Faced with the plagiarism controversy, she directly said that the proportion was not important, and even plagiarism was harmless. She also said that plagiarism was better than staying put and that she was only using "borrowing" methods. Her attitude was surprising. From this, we can also see why her works always have so many traces of "tailoring".
As for the movie "Hot and Furious", the film has already caused controversy because it is suspected of being a remake of a Japanese film. Continuing to copy Japanese posters in the poster will only aggravate the Japanese label. This is not a positive sign for both the audience and the film producers. From this aspect, the film studio lacks sensitivity to the market.
At this point during the Spring Festival, every impact can determine success or failure. Poster plagiarism is not an isolated case in the industry. The posters and plots of many blockbusters were found to be plagiarized, but the results were ignored, and netizens were not surprised. It is this vicious cycle that causes plagiarism to become more and more serious.
It’s just that what Jia Ling copied this time was from Japan. The audience was resistant to Japanese products, which gave them a different look and feel. Coupled with the movie business war, no matter whether it is intentional or unintentional, the opponent will grab the hammer and fight more fiercely, thereby consuming Jia Ling's favorability.
Whether it is from a business perspective or a personal IP perspective, I still hope that Jia Ling and the film crew will not make stupid mistakes again, and I also hope that they will respect the labor results of the original creator.
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