In 2024, the first Hollywood blockbuster "The Beekeeper" hit the mainland market quietly.
In 2023, Hollywood blockbusters have completely failed in the mainland market. Whether it is the Marvel Cinematic Universe or the previous cash cows "Transformers" and "Fast and Furious" series, the box office has been halved compared to previous works.
On the other hand, Jason Statham's "The Meg 2" was supported by Wu Jing, and the mainland box office exceeded 850 million. Although it is down from the 1.053 billion of the previous film, in the context of the generally bleak Hollywood blockbusters in 2023, "The Meg" "Shark Tank 2" has exceeded expectations. Jason Statham is truly the most familiar and favorite Hollywood action actor to mainland audiences.
Therefore, "The Beekeeper" will be released simultaneously in China and the United States on January 12, becoming the first Hollywood blockbuster in 2024, and many movie fans are highly anticipated.
It’s a pity that Jason Statham can’t reverse the decline of Hollywood. “The Beekeeper” failed at the domestic box office, but its overseas performance was extremely impressive, which is really dumbfounding.
A new film that Chinese audiences don’t buy, North American audiences treat it as a treasure, breaking 260 million in 3 days and winning the global championship!
I have to say that "The Beekeeper" is quite good at making gimmicks.
"All or Nothing" is one of the hottest new films in the mainland market in 2023, with the final box office exceeding 3.8 billion. The banner of "The Beekeeper" is the Hollywood version of "All or Nothing" because the plots of both movies are anti-fraud themes. However, "The Beekeeper" is an action-packed movie, with anti-fraud just in the background.
Another gimmick of "The Beekeeper" is that it is an R-rated action movie. The
movie is rated R in North America, which means viewing is restricted to minors. In the mainland market, it once had a slogan of not cutting anything. However, according to audience feedback, the movie actually had some cuts, but there were very few deleted scenes, and only special scenes were removed. The restricted scenes have been deleted, so the North American and Mainland China versions are both 105 minutes long, but the Mainland China version is dozens of seconds shorter.
In addition, although there were 15 new films in the mainland market last week, most of them were domestic small and medium-cost productions such as "What's in the Zoo" and "Extreme Aid". The popularity was average before its release. "The Beekeeper" was expected to be able to Occupying most of the film schedules, I didn’t expect that the competitors would not be strong in the same period, but the New Year’s Day film “The Annual Party Can’t Stop” still retains its power.
On the day after the movie was released on January 13, the single-day box office of the movie rose to 12.87 million due to the stimulation of the weekend, but during the same period, the box office of "The Annual Party Can't Stop" was 60.94 million.
On the third day of the movie's release on January 14, the box office dropped to 10.49 million. In the same period, "The Annual Meeting Can't Stop" was 48.66 million.
It can be seen that "The Beekeeper" has been suppressed by "The Annual Party Cannot Stop" since its release. Even among new films in the same period, it is still at the bottom. As of 17:00 on January 15, the single-day box office of the film has dropped to 2.55 million, and it has been released for 4 days. The cumulative box office is only 33.71 million, which is really not good-looking!
But the movie has achieved results beyond expectations in overseas markets. The
movie was released simultaneously in 46 markets. The box office in the first three days of the weekend exceeded US$37 million, which is 260 million yuan. It defeated the new version of "Mean Girls" and "The Party" to win the championship on the global box office list last weekend.
"Beekeeper" performs best in the North American market. The North American box office of
movie exceeded 16.789 million US dollars in its first weekend, accounting for nearly half of the total box office.
North American audiences also gave it a very high reputation and regarded it as a treasure.
The North American champion film failed miserably in China. Is Hollywood already confused about the taste of Chinese audiences?
So why don’t Chinese audiences buy this North American champion film?
"The Beekeeper" is a typical Hollywood-style action movie. Jason Statham plays it from beginning to end. There is almost no nonsense, just a stem. However, the plot of the movie is really bad, although it is said to be an anti-fraud theme. , but it’s just the background of the movie’s fight scenes.
The logic of the movie is completely unreasonable.
For example, in the film Jason Statham is a retired secret agent killer who rents a house to raise bees.
The landlord's grandma was defrauded by the Internet and lost all her money. She was desperate to find a short-circuit. But the funniest thing is that the grandma's daughter is the FBI. She was defrauded of money. Shouldn't she find her daughter as soon as possible? He didn’t even call the police. This kind of logic is really inexplicable. Why not just assume that grandma’s family has no other relatives to support her?
But in order to arrange a female protagonist for Jason Statham, the role of the grandmother’s daughter was set up, which was a huge failure.
This also caused "The Beekeeper" to have a poor reputation in the mainland market and was deemed a bad film.
North American audiences watched the original R-rated action film, and their expectations were originally restricted-level images. Since the Chinese mainland version has been deleted, the plot becomes more important. Unfortunately, today's Hollywood has little regard for Chinese audiences. It’s hard to guess what the film’s taste is. Even if it’s an anti-fraud theme, the action scenes of “All or Nothing” cannot be compared with “The Beekeeper”, but the plot and emotional resonance are much better than “The Beekeeper”.
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