The theater over the weekend seemed to have become a battlefield, with 11 new films like 11 princes, trying to challenge Dapeng's "The Annual Meeting Can't Stop". However, in this battle for the box office, "The Annual Party Can't Stop" is like a victorious general. With its excellent quality and super popularity, it easily retains the crown of the day, leaving other new films to only hold back.
As of late at night on January 13, on the mainland's single-day box office list, "The Annual Meeting Can't Stop" topped the list with an impressive score of 61.36 million, accounting for 42.4%. It seemed like a box office monster, devouring half of the market. . Its cumulative box office has exceeded 725 million, and it is predicted that the final box office is expected to hit the 1.2 billion mark.
In comparison, although "Goldfinger" also had a single-day box office of 18.11 million, the gap with "The Annual Meeting Can't Stop" is getting wider and wider. Despite the support of two superstars, Andy Lau and Tony Leung, it is still difficult to shake Dapeng's box office status. However, for "Goldfinger", the cumulative box office of 390 million and the predicted final box office of 600 million can be regarded as saving some face for Hong Kong films.
However, in this box office war, the worst one is Bao Beier's "What's in the Zoo". This movie with high hopes only had a box office of 9.81 million on its opening day and only 15.5 million on the next day, which is in sharp contrast to the 21% share of the film schedule. After two days of release, the cumulative box office was only a little over 25 million. It is estimated that the final box office may not even exceed 100 million.
For Bao Beier, such box office results are undoubtedly the consequences of the continuous remakes of Japanese and Korean movies in recent years. From "Big Shot" in 2019 to "My Girlfriend is a Robot" in 2020, to "Northeast Love Brother" and "Sunshine Sisters" in 2021, Bao Beier seems to have fallen into a strange circle of remakes, and the reputation of each one is better than the last. No, the box office is getting worse and worse.
And this "What's in the Zoo" started filming as early as 2021. That is to say, in that year alone, Bao Beier shot three remake movies. It is a pity that these movies failed to continue the essence of the original version. Instead, they deleted the essence of the original version, leaving only their popularity and settings. A bunch of comedy stars were invited to guest star, but the result was a farce full of Internet jokes.
Today, the dismal box office performance of "What's in the Zoo" is undoubtedly a strong response to Bao Beier's continuous remakes of Japanese and Korean movies in recent years. It seems that the audience has developed aesthetic fatigue and resistance to remake movies. For Bao Beier, if he still wants to stay in the film industry, he may have to reflect on his creative ideas and direction.
"Heroes" failed at the box office, and the lineup of new films was dim.
The movie market this week was extremely bleak. "What's in the Zoo" with a luxurious star cast also suffered a box office failure, and other new films were even more miserable. Among them, "Extreme Aid", directed and acted by Xuecun and starring Huang Shengyi, Wang Qianyuan, Wei Chen and other stars, had a daily box office of only 410 yuan, and the cumulative box office in the two days of release was only 54,000 yuan, which is simply terrible.
At the same time, "Heavy Rain", the new film directed by "The Great Protector" Bu Sifan, was not spared. The single-day box office dropped to 522,000, and the cumulative box office in the two days of release was 6.59 million.
Other new films such as "Your Promise" and "Night Is Coming" are also at the bottom of the box office at the daily box office. There is also a movie called "The Overlap of Love". The box office on the first day on January 12 was only 704 yuan. On January 13, the movie theater canceled its schedule. It can be said to have completed the "one-day trip" to the movie theater. An embarrassing achievement.
However, the worst new film of 2024 so far is none other than "Heroes of Xingyi". On the day this movie premiered on January 12, only one screening was found, and no one bought a ticket to watch it. The box office on the first day of release was zero!
Such a result naturally made the cinema choose to give up. On January 13th, "Heroes of Xingyi" did not even have a screening, which meant that the movie was released directly with zero box office. Although it is not possible to rule out the possibility that the box office was too low to be counted, it is enough to illustrate the bleakness of this movie.
Logically speaking, even if the general audience does not watch it, the main creative staff of the movie should also support it, right? There is no way there will be zero box office! Interestingly, "Heroes of Xingyi" actually started filming as early as 2019 and was completed that year.
However, this movie has been hidden for five years, and no news has been released during this period. Even Xiao Cong, the leading actor of the movie, posted photos of the crew starting filming in 2019 on his social platform, but he did not do any promotion when the movie was released. It seems that even the male lead has given up on this movie!
It’s no surprise that no one cares about “Heroes of Xingyi”. According to the plot synopsis released by the film's producers, "Heroes of Xingyi Quan" is a kung fu film about a descendant of Xingyi Quan who protects the people and fights against the Japanese in Tianjin in the early years of the Republic of China.
However, this movie was released directly without any big-name stars or any publicity. In addition, Dapeng's "The Annual Meeting Can't Stop" has strong momentum. "Heroes of Xingyi" has a zero box office. You will reap the consequences.
Seeing this, the editor can’t help but sigh: The film market is so unpredictable! Sometimes even if you have a strong star cast and a good story, you may not be able to attract audiences to watch in the cinema.
And a movie like "Heroes of Xingyi" with zero publicity and zero box office can only become a laughing stock in the film market. I hope future filmmakers can learn from this lesson and pay more attention to the quality of their films and the formulation of their publicity strategies!
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