"The truth is demonstrated in words. - Tang Lei" How can a movie become a hit and how can it collapse? This question is related to many factors, including subject matter type, appeal of the main creator, film quality, entertainment, schedule competition and value orientation, etc

"The truth is demonstrated in words. - Tang Lei"

How can a movie become a hit or collapse? The issue of

is related to many factors, including subject type, appeal of the main creator, film quality, entertainment, schedule competition and value orientation, etc.

Hong Kong film "Temporary Robbery" has had its premiere. Some of the advanced reviews of

have been released, including positive reviews from fans and passers-by, as well as "slightly flawed" reviews based on high demands. The film is also in the pre-sale stage and will be officially launched in theaters soon. Whether

is a mule or a horse, we will find out soon.

And what will be the future?

In fact, it is not difficult to analyze the reasons for the success or failure of any movie.

For example, Chen Sicheng's "Detective Chinatown" series, "Manslaughter" series and "She Disappeared", without exception, are all methods of implanting suspense in mass commercials. The sense of proportion is so good that the movie does not Falling into a state of pure brain-burning, or simply popcorn, so you can conquer cities and territories and be invincible.

Another example is Zhang Yimou's "River Red" and "Sturdy as a Rock". The former is a hodgepodge, while the latter pretends to be sophisticated. However, "River Red" has a very high entertainment index, while "Sturdy as a Rock" is actually boring and only sells a sign of a great director.

Another example is the Hong Kong films "When the Wind Rises Again", "Anti-Drug 3: At the End of the World", "Stealth" and "Goldfinger", which generally have shortcomings such as unclear priorities, confusing narratives, mindless bombast, or being mysterious and out of touch with the times. Mixed up, which in turn makes the movie boring or disintegrating.

Another example is "Changjin Lake", "Wolf Warrior 2", "The Wandering Earth", "Nezha: The Devil Boy Comes to the World", "I'm Not the God of Medicine" and "Charlotte" and other high-grossing movies, all of which have their own reasons. .

A purely brainless commercial film will not go far in the long run, and being too deep will only make the film boring.

Therefore, the issue of commercial box office should be observed from a multi-faceted and comprehensive perspective such as subject matter, quality, entertainment, creative lineup, publicity investment, and schedule selection.

This may be the secret behind the box office success.

No one is exempt.

There are many short reviews about "Provisional Heist".

has many positive reviews, such as "quite funny", "the light of Hong Kong movies", "surprise", "I haven't seen such a happy movie in a long time", "breaks through the inherent police and gangster style of Hong Kong movies", "Aaron Kwok is really amazing in acting" , as well as "a good film with multiple lines of narrative, echoing back and forth, and smooth logic", "a nonsensical police film that exceeds expectations" and so on.

Given that “rave reviews” is standard practice for film debuts, take this with a grain of salt.

After searching carefully, I found a harsh review.

He first gave an overview, "Out-of-control destiny, unbalanced joy."

The first sentence should be accurate, but the "unbalanced" in the latter sentence is probably for the sake of neat contrast between words, but it seems to be a bit wrong.

went on to say, "The overall look and feel is quite nonsensical, and the chemistry between the characters is just okay. Most of it is supported by Aaron Kwok's image of a buck-toothed gangster and Lin Jiadong's breakthrough role."

continues, "The comedy effect is a bit like Guy Ritchie's" "The director has no characteristics of his own" "It's not serious and it's not too funny".

Guy Ritchie's most well-known work should be "Two Smoking Barrels" .

Nonsensical and grassroots culture are almost everywhere in his works, which can be understood as a genre that combines absurdity and comedy. The description

should also be accurate.

Hong Kong-style comedy itself is bound to be mixed with some nonsensical elements. In fact, this is also a common feature of comedy movies. Whether it is Zhou Xingchi in the early years or Ning Hao, they are all in this category.

As for the descriptions of make do and hard work, distinctive, serious and funny, these few sentences convey a "demanding" message.

Being demanding is actually a good thing as long as it's not malicious.

Because it can give the audience more perspectives to examine the movie.

But regarding movie reviews, in fact, most people easily make a mistake.

For commercial films, we use the standards of literary and realistic-themed films to measure them, and blame the creators for not having enough depth. For literary-themed films, in turn, they say their films are dull and boring.

This issue cannot be ignored.

From a personal point of view, the first criterion for judging commercial films is the basic quality, that is, narrative and logic, and the second is the rhythm and entertainment of the film.

If a commercial film has problems with confusing narrative, forced explanation of logic, and anticlimactic ending, then it will fail in terms of basic quality. On the contrary, if it does not have these problems, it should be regarded as above the standard. As for what it can achieve level, it depends on whether it can withstand analysis from more perspectives.

While the basic quality is guaranteed, rhythm and entertainment issues will have a greater impact on the movie. What is the rhythm of

?

For example, if a piece of mixed-edited music hits a high note from the beginning and maintains the same rhythm all the time, if you listen to it for not only an hour or two, but even for a minute, your ears and brain will probably feel like "exploding." However, If it starts from a soothing beginning and gradually reaches a climax, with darkness and ups and downs during the period, the emotions will be adjusted between relaxation and relaxation. Put

on movies, this principle is of course universal.

's good rhythm control prevents the audience from movie-watching fatigue and makes them interested in following the story as it is told. Otherwise, they would have to go to the toilet midway or play with their mobile phones.

Entertainment is very simple. Comedy, action, special effects, audio-visual, etc. can all be included in the entertainment category.

To put it simply, as in the positive comments excerpted above, "quite funny", "happy", "a nonsensical police film that exceeds expectations", etc., are all descriptions related to entertainment.

Therefore, although I haven’t watched the movie yet, I can already draw an “advanced portrait” of “Provisional Heist”.

First of all, there is no doubt that the movie is interesting.

With the decline of Hong Kong-style comedy movies, this movie is likely to be the "most interesting" Hong Kong movie in a long time, just like "The Dragon Back to School" and "The Legend of the Condor Heroes" in the history of Hong Kong movies. Popular genre films such as "Just" and "Tang Bohu Spots Autumn Fragrance".

entertainment index is close to full point. In terms of narrative,

is considered by commercial film standards. As a work dominated by absurdity, it is not difficult to be logically self-consistent. However, judging from the existing evaluations, there is no one that points to the logic and narrative problems of the film, so The basic quality and guarantee should be above the passing line.

and Aaron Kwok will most likely achieve double breakthroughs in terms of image and acting skills.

can roughly conclude that this is a relaxed, fun movie that combines the advantages of Hong Kong-style police and gangsters and comedy. Personally, I expect that the overall quality will be at an upper-middle level.

And if it can resonate with the audience.

will be unlimited.