Recently, cultural tourism has gone crazy all over the country. Seeing that Henan Culture and Tourism invited Wang Yibo, Hebei netizens were not to be outdone and called for "Hebei Culture and Tourism" to invite Zhao Liying. On January 13, after receiving calls from "Hebei Cultur

Recently, cultural tourism has gone crazy everywhere.

Seeing that Henan Culture and Tourism invited Wang Yibo, Hebei netizens were not to be outdone and called for "Hebei Culture and Tourism" to invite Zhao Liying.

Zhao Liying "carrying the banner"

Recently, some netizens suggested that the official short video account "Hebei Tourism" of the Hebei Provincial Department of Culture and Tourism should be renamed, otherwise it would not be found. Subsequently, the official account quickly applied to change its name to "Hebei Cultural Tourism" and "crazily exported" a wave of content.

On January 12, after Hebei Cultural Tourism successfully changed its name, he threatened to become the "King of Volume" and posted 75 videos, saying that "the 'Treaty of Non-involution of the Four Provinces' has officially ended." Related topics have appeared on the hot lists of various platforms, attracting the attention of many netizens. Many netizens joked, "My computer is starting to smoke."

In the early morning of January 13, Hebei Culture and Tourism posted a video saying, "75 is the upper limit of Douyin, not the upper limit of 'Hebei Culture and Tourism'."

On the evening of January 12, Hebei Culture and Tourism also shouted on the video account that Zhao Liying would go home, hoping that " Dream linkage”. Zhao Liying parachuted into the comment area: Carrying the banner for Hebei cultural tourism.

It is reported that Zhao Liying has been the tourism ambassador of Hebei Province as early as 2016. Zhao Liying has been promoting Hebei for many years.

Some netizens went to Wang Baoqiang’s comment area and shouted: Brother Qiang, “Hebei Cultural Tourism” needs you to score points! Information shows that Wang Baoqiang was born in Xingtai City, Hebei Province.

Recently, Harbin has been hit by "tremendous wealth". Netizens from all over the country are also looking forward to the turn of this "tremendous wealth" to their hometowns, so they can act as online "supervisors" and call on local cultural and tourism departments to take active action. The most popular ones are undoubtedly the "Four Provinces of Mountains and Rivers" (Shanxi, Shandong, Hebei, and Henan), which have released big moves one after another.

Among them, Henan Culture and Tourism not only updated short videos on the platform at 2 a.m., but also invited netizens from all over the country to travel to Henan in a new way.

The official Weibo of the Henan Provincial Department of Culture and Tourism announced that Wang Yibo was invited to help Henan Cultural Tourism

Starting from January 9, the "Henan Provincial Department of Culture and Tourism" frantically posted 20 or 30 videos a day, posting 112 videos in four days Tiao, crazy about showing off his cultural and tourism resources, gained nearly a million followers in a few days. As of press time, Henan Cultural Tourism’s Douyin account has more than 1.5 million followers.

Some netizens discovered Shanxi Cultural Tourism who "stayed up late" competing with Henan Cultural Tourism. Many netizens spontaneously acted as "supervisors" in the comment area, saying, "Wake up, the number of fans of Henan Culture and Tourism exceeds yours", "Henan Culture and Tourism got up after five o'clock to post videos" and so on.

Shandong Cultural Tourism can’t sit still anymore. On January 11, the official account of Shandong Cultural Tourism "Hospitality Shandong" directly announced its email address and called on Shandong netizens to actively contribute. No one expected that before netizens had time to contribute, a rustic video of "My surname is Dong" put Shandong Cultural Tourism on the hot search, with more than 710,000 likes from netizens. A Jilin netizen said, "Your surname is Shan, Brother Dong." To this, a netizen replied, "Shandong people love to use inverted sentences."

Sichuan Cultural Tourism was still posting videos at 4 a.m.... 25 updates were made overnight.

In addition, Jilin Culture and Tourism changed its name overnight. The editor of the Shenyang Cultural Tourism official account has also been very busy recently. At 23:53 on January 8, he was still updating pictures and texts to indicate that a netizen who always left messages in the comment area was their director.

Central Broadcasting Network commented that the essence of tourism is the service industry. If we want to create local cultural tourism products well, good publicity is not enough. The key is to listen more to the real voices of tourists and gradually improve service quality. Only by traveling in both directions can tourism truly improve its quality, efficiency and sustainable development.

Editing | Lu Xiangyong, Yi Qijiang

Proofreading | Chen Keming

Cover image source: Zhao Liying Studio Weibo video screenshot

Daily economic news is compiled from the 21st Century Business Herald, official accounts of local cultural and tourism, CCTV, and netizens Comments, etc.

Daily Economic News