The pictures in this article were all taken by Zhang Jinqi, an upstream news reporter. Mortal heroes who continue to shine in ordinary jobs and daily life, popular artists who shine on the screen with various literary and artistic works, and celebrity couples from Sichuan and Cho

The pictures in this article were all taken by upstream journalist Zhang Jinqi

Mortal heroes who continue to shine in ordinary positions and daily life, popular entertainers who shine on the screen with various literary and artistic works, and celebrity couples from Sichuan and Chongqing who love each other...all Let’s come together to wish everyone a happy New Year! On the afternoon of January 14, Chongqing Radio and Television Group (Headquarters) and Sichuan Radio and Television jointly announced in Chongqing that they will continue to work together to bring the 2024 Sichuan-Chongqing Spring Festival Gala to the audience in the upcoming New Year of the Dragon. This is also the third Spring Festival Gala jointly created by Sichuan and Chongqing.

Lively, festive and hot will remain the most eye-catching labels of the Sichuan-Chongqing Spring Festival Gala. At the press conference, Li Peng, deputy secretary of the Party Committee and chief editor of Chongqing Radio and Television Group (Headquarters), introduced that the 2024 Sichuan-Chongqing Spring Festival Gala in the Year of the Dragon will focus on the word "new", fully reflecting the "Chengdu-Chongqing twin-city economic circle" The new atmosphere of Sichuan and Chongqing under the national strategy of "Construction", a new chapter of high-quality life for the people, a new height led by scientific and technological innovation, and a new vision of the beauty of Bashu cultural tourism.

In the past year, the Universiade, the New Western Land-Sea Corridor and other profound memories of Bashu will be presented at the party. The poems and songs of literati and poets praising the great rivers and mountains of Bashu and humanities and history will all be brought to the party through digital intelligence technology. Express.

Specific to content presentation, Li Peng said that the 2024 Sichuan-Chongqing Spring Festival Gala will still continue the practice of studio + outdoor branch venue + special presentation point of the previous two years. Among them, the main studio is located in Chongqing, but at the same time, it has set up two branch venues in Fuling District, Chongqing and Suining City, Sichuan. It has also set up two special presentations in Tongliang District, Chongqing and Songpan County, Sichuan. The internal and external linkage fully displays the urban and rural areas of Sichuan and Chongqing. A better life of integration and national integration.

is a party show, and the artist lineup is naturally what the general audience pays the most attention to. The director team of the 2024 Sichuan-Chongqing Spring Festival Gala stated that it has invited more than a hundred artists from Sichuan and Chongqing and well-known artists across the country to participate in the performance, including well-known old artists, well-known local comedians, top stars, youth idols, etc. Of course, celebrity couples from Sichuan and Chongqing like Chen Jianbin and Jiang Qinqin who made a special trip home to pay New Year greetings to their parents and fellow villagers will naturally be on the stage this year.

It is particularly worth mentioning that the design of the main venue of this Sichuan-Chongqing Spring Festival Gala has also been iteratively updated based on the old teahouse style of the previous Sichuan-Chongqing Spring Festival Gala. At the same time, new forms of live performances and interviews have also been developed, including the Chongqing Special Education Center Yangfan Band, which made a stunning appearance at the opening ceremony of the Beijing Winter Paralympics, as well as Daliangshan Yi singers, Asian Games champions, scientific researchers, etc. Special guests will be present at the party to send warm New Year blessings to everyone.

Of course, the various high technologies that are popular nowadays will not be absent from this Sichuan-Chongqing Spring Festival Gala. The 5G cloud chorus supported by digital virtual synthesis shooting technology and AR reality enhancement technology; the Yangtze River cultural symphony poem that vividly displays the beautiful feelings of Sichuan and Chongqing living together by the Yangtze River; and the "high-speed rail" that symbolizes the integration of modern technology and traditional culture "The stage, etc., will bring a refreshing experience to the audience.

Guan Hong, executive deputy director of the Propaganda Department of the Chongqing Municipal Party Committee, secretary of the party committee and director of Chongqing Radio and Television Group (General Station), said that in the past three years, the Sichuan-Chongqing Spring Festival Gala has moved from the central cities of Chengdu and Chongqing to prefectures, districts, counties, and towns. Exploring the beautiful life of the people everywhere, singing and dancing; praising the harmony and unity of urban and rural areas; it has become a model of integrated communication in the new era, and a golden business card for cultural promotion in Sichuan and Chongqing.

Zhang Wei, deputy director of the Propaganda Department of the Sichuan Provincial Party Committee and director of the Provincial Film Bureau, said that the Sichuan-Chongqing Spring Festival Gala is a nationally renowned cultural IP created jointly by the two places through continuous cultural innovation in publicity culture. "Such cooperation meets the publicity needs of the development of the Chengdu-Chongqing economic circle, and is also a new form of cross-provincial integrated communication."

Upstream News Reporter Qiu Jinyi Photography Zhang Jinqi Intern Dai Jiaxin