After eating and drinking enough, there is no need to spend some spiritual entertainment. Many friends will choose to go to a movie. A movie ticket costs dozens of yuan. A better movie theater may cost hundreds of yuan. It is not expensive, but it is not cheap. If you accidentall

Eat and drink enough

This is not a point of spiritual entertainment consumption

Many friends will choose to go to a movie

A movie ticket costs dozens of yuan

Better cinemas may cost hundreds of yuan

Is this expensive? It's expensive but not cheap.

If you accidentally choose a bad movie

your good mood for the day will be ruined...

However,

there is good news recently

In some places

you can also refund your tickets after the movie starts

According to CCTV Six's "China Film Report" news

Starting from New Year's Day this year

some theaters in Changsha, Hunan Province have successively launched self-service refund machines

for citizens to choose to refund within 30 minutes of the opening

At the same time

the refund machine supports citizens for theaters The environment is not good

or the movie quality does not meet expectations Apply for a refund

Refund verification rules

The initiator of the unsatisfied refund service said

The company is responsible for the review and payment of the refund service

The person in charge of the company said

At present, part of the refund is subsidized by the company. However, we are currently in contact with some Spring Festival movies

and hope to communicate with the film producers.

Separate part of the share from the previous ticket subsidy model

and invest in this part.

We are also in contact with some insurance companies. Negotiation

hopes to launch a "movie satisfaction insurance" service

Many netizens expressed support for this

and suggested promoting it.

However, some netizens believe that

the refund rule will make film production

fall into the focus on the strong plot at the beginning.

is not conducive to quality. Polishing

Some netizens are worried that

will affect the movie-watching atmosphere

However, the initiator of the

refund service stated

At present, the service can only be applied to specific theaters and specific movies

Art films may not be applicable

Unlimited refunds cannot be made within 30 minutes

According to Understand that during the New Year's Day

there are 72 refundable theaters in Changsha

Statistics show

During the New Year's Day, the five pilot films

attracted a total of 9292 viewers

Among them, 135 people used the refund service

Pilot data for the five New Year's Day movies . Image source: China Film Report

"Tickets can be refunded within 30 minutes of the movie opening"

Can it be promoted nationwide?

Sun Jiashan, deputy secretary-general of the Youth Working Committee of the Chinese Literary Critics Association

, said

This method of refunding tickets gives viewers

"another channel to express their own opinions.

It is also a compensation and protection for consumers.

He also believes that

This movie-viewing refund service also has a lot to be improved.

The time period selection and proportion of refunds

needs to be explored in the market.

According to The Paper, a cinema manager in Shanghai said after hearing about Changsha’s measures.

The theater manager always said Passive

No theater will be willing to take the initiative to refund tickets

After all, there are many bad movies on the market

Audiences want refunds for any reason

It is also difficult to do business in theaters

Some people also think that the "refund without reason within 30 minutes of the opening" service

It may be possible to achieve a "triple win"

It will force film companies to improve the quality of their films

Consumers will eliminate their worries about watching movies

Increase the stickiness between audiences and cinemas

However, this move may bring some risks

It deserves the attention of all parties

What do you think of it?