On January 12, the TV series "Flowers" issued a statement on its official blog in response to the recent intellectual property infringement and unfair competition in the market, requesting relevant parties to immediately stop/remove the infringement and unfair competition against the show and its clients. , and stated that if market entities intend to obtain authorized cooperation related to "Flowers", they must communicate with the designated contact person.
According to previous media reports, after the hit drama "Flowers" became popular, Huanghe Road and Jinxian Road became the places for Internet celebrities to check in. A Ningbo tailor shop that can customize Hu Ge's same-style suits was bombarded with calls, and Zhenyuan Prototype Hotel Customers are full, and the same style suite at the Peace Hotel costs 16,800 a night. The sales of delicacies in the drama such as pork ribs rice cakes and Mr. Bao's rice have been greatly increased...
The powerful "carrying ability" of "Flowers" not only realizes the commercial development surrounding the drama The huge success has also led some social businesses to carry out commercial marketing and promotion activities related to the content of the TV series without permission, hoping to ride on the TV series' popularity by clinging to popular elements such as the title, characters or lines of the TV series. The popular traffic of "Flowers". To this end, the show immediately issued a solemn statement, saying that "everyone is welcome to supervise and protect together" and will initiate legal measures to protect the rights of serious infringement subjects.
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