html At 19:00 on November 9, Dong Yuhui’s new account “Walking with Hui” premiered on Douyin. Yu Minhong appeared in the live broadcast room, and 7 new anchors took turns to appear.
It is reported that the "Walking with Hui" team now has more than 70 people, and they are basically employees who were diverted from the "Oriental Selection" team.
Who would have thought that a new account that was only established for more than ten days would have 15 hot searches for html, 1.3 billion likes, 100 million gmv (total transaction volume), 3.3 million followers, over 54 million views, and popularity An amazing record of peak value exceeding 1.64 million ! Before the broadcast of
, the number of fans of this account had exceeded 4.15 million. Just minutes after the launch of
, the live broadcast room had more than 550,000 online viewers, and the popularity of directly jumped to the top of the platform .
Dong Yuhui had not yet started his lecture, and the mothers-in-law directly entered the self-service ordering mode. The sales volume of the live broadcast room is close to 10 million. Subsequently, multiple linked products were sold out during the presentation.
According to data from Feigua, sales in the "Walking with Hui" live broadcast room exceeded 100 million two hours after it started broadcasting.
As of 16:00 on January 11, this account has more than 9 million Douyin fans.
In fact, Dong Yuhui chose to premiere on January 9th, which was also a hidden secret.
Dong Yuhui became popular on June 9, 2022, which is exactly 19 months now. Then the 9th became "the most meaningful day of the month" for mothers-in-law.
Moreover, Dong Yuhui is becoming more and more fond of fans. During the live broadcast of
, the team played a video thanking fans. Yu Minhong and Dong Yuhui read and interacted with fans' messages in the comment area in the live broadcast room.
Dong Yuhui said, "Although we have never met, I still look forward to resonating with you, because I know that you are happy with our happiness, sad with our sadness, looking forward to our expectations, and feeling our Feelings, thank you."
When the live broadcast was about to end, he specifically stated that he would no longer go live directly at the fans' request, but played a short video.
This is the first time that "Walking with Fai" and "Oriental Selection" compete head-to-head on the same stage.
It is reported that the "Walking with Hui" live broadcast room put on the shelves a total of more than 180 product links that night. Some of the product selections in overlapped with those in the Oriental Selection live broadcast room, but there were no self-operated products of Oriental Selection.
It is worth mentioning that the same brand of products appeared in the two live broadcast rooms, but the product specifications and prices were slightly different.
One minute after the broadcast started, the number of likes in the "Walking with Hui" live broadcast room exceeded 4.118 million, while the number of likes in the "Oriental Selection" live broadcast room during the same period was 3.482 million. About seven or eight minutes after
started broadcasting, the "Walking with Hui" live broadcast room had over one million viewers and more than 770,000 online viewers, while the "Oriental Selection" live broadcast room had only 30,000 online viewers during the same period.
As of 22:00 that night, "Walking with Hui" ranked third in and in the overall list of products, and Oriental Selection ranked more than 100th.
According to Douyin platform data, the number of likes of "Walking with Hui" is 1.27 billion, and the number of likes of Oriental Selection in the same period is 150 million, a difference of 8 times;
According to Daduoduo data, the cumulative number of views , The former is 54.31 million and the latter is 15.45 million; in terms of
popularity ranking , the former is floating at the top of the list, while the latter has fallen out of the top 20 list; in terms of
total sales , the former has a total sales of more than 100 million. The latter is between 10 million and 25 million, which is less than a quarter of the data displayed on the same platform of "Walking with Hui".
In fact, the company behind the "Walking with Hui" account is 100% controlled by New Oriental. According to Qichacha, Yu Minhong owns 99% of the ultimate beneficial shares of Hehui Peer Technology Co., Ltd.
Dong Yuhui now has more roles. In addition to holding the positions of senior partner of Oriental Selection, cultural assistant to the chairman of New Oriental Education Technology Group, and vice president of New Oriental Culture and Tourism Group , he also has his own exclusive live broadcast room. Not only do you need to participate in product selection, but you also need to manage the team.
During the live broadcast, Dong Yuhui said, "I couldn't sleep before because I didn't know where to go and was very confused; now I can't sleep because I have to think about how to pay my employees as soon as I wake up, which is stressful."
Regarding the new account Positioning, Dong Yuhui summarized it as "Oriental Selection's live broadcast room to explore new businesses" . The so-called new business of
means that in addition to sticking to the original intention of agricultural products and meeting consumers' daily needs, he also needs to spare more time to interview writers, recommend books, and prepare for the "see the world" cultural tourism business.
broadcast live that night, and both Yu and Dong mentioned "cultural tourism" many times.
However, "Walking with Hui" has not yet launched cultural tourism products. This may be due to many reasons such as tight preparation time and limited team size.
Yu Minhong set the tone for the "Walking with Hui" account during the live broadcast, "Don't care about sales, care about culture." also admitted in the live broadcast room that the current number of "Walking with Hui" team is close to 70 people. Seeing everyone jumping for joy is like watching your own children grow up, and my heart is full of joy: "Today's scene is really... It’s a scene I’ve been thinking about for a long time and especially want to see.”
“When this company (Peer with Hui) was established, Teacher Yu was also very supportive. He screened some people from each department from Dongfang and quickly joined. (Everyone) They are very young and are adapting quickly." Dong Yuhui said.
Regarding future planning, Yu Minhong said that he is considering the international live broadcast of "Walking with Hui".
Yu Minhong suggested that Dong Yuhui can go to "Australia" for a live broadcast. "My friends there also talked to me about when Xiao Dong can come over. I want to meet him."
In response, Dong Yuhui laughed and said: "Oh, there is also an Australian mother-in-law. Now!" He mentioned that "Walking with Hui" is also considering the possibility of live broadcasting abroad in the future, and will consider trying live broadcasting abroad in the future.
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