has experienced turmoil such as "small essays", CEO removal, anchor suspension and other turmoils. "National Son-in-law" Dong Yuhui started again.
At 7 pm on January 9, Dong Yuhui appeared in the Douyin live broadcast room with seven other anchors from Oriental Selection. As soon as it started broadcasting, the number of viewers in the live broadcast room of "Walking with Hui" reached over 100,000, and the highest number of people online once reached 3.8 million.
According to the monitoring data of the Archaeological Plus website, the GMV (total turnover) of this live broadcast has exceeded 100 million yuan.
But what is worth pondering is that at the same time, the live broadcast of "Oriental Selection" was also in progress. It initially ranked first in the food delivery list; as of about 19:30 that night, Oriental Selection ranked "Food All Over the World" in the food delivery list. "Walking with Hui" ranked third on the list; while "Walking with Hui" ranked first in the overall list of products; "Walking with Hui" dropped one hour after it started broadcasting, falling to 25th in the total list of products; within two hours of starting, The account “Walking with Hui” remains at the top of the popularity list.
The question is, can Dongfang Selection's new strategy help it get rid of the "Internet celebrity model", or is it another strengthening of the anchor effect?
However, judging from the current situation, although the Oriental Selection account itself is weakening in its dependence on Dong Yuhui, the influence of the head anchor on the company as a whole has not diminished. Even the fans of the two accounts "Oriental Selection" and "Walking with Hui" have been increasing and decreasing. After
started airing with Fai, the Oriental Selection account showed a trend of losing followers. As of 10 o'clock last night, the number of followers of the You Hui Tong account was close to 6.4 million, which was nearly double the number of followers on the day of the broadcast of more than 3 million.
As of 1:00 pm on January 10, the number of fans of Oriental Selection has dropped from 31.52 million before Dong Yuhui started broadcasting to 31.492 million; while the number of fans of the Youhui account has soared to nearly 7.66 million.
(Source: Interface, China Business Daily)
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