After the Xiaozong incident, Dong Yuhui's own live broadcast room "Walking with Hui" was broadcast live for the first time on the evening of January 9th. Dong Yuhui returned to the public eye with his new team. During the period, Yu Minhong also showed up to support and reiterated the essay incident. That night, the total amount of goods sold in the live broadcast room exceeded 100 million yuan, and the number of online people ranked first on Douyin's total goods list and the real-time popularity list, and the number of likes surpassed that of Douyin. Oriental Selection live broadcast room at the same time. According to equity information, the company behind "Walking with Fai" is wholly owned by Oriental Selection. So, who is the final winner behind "Walking with Fai"?
’s first broadcast brought a total of over 100 million yuan. The
account has 7.75 million fans.
html At 7 pm on January 9th, Dong Yuhui appeared in the live broadcast room of his new account "Walking with Hui" wearing a black suit, setting off the Douyin live broadcast that night. It became a craze. It received 200 million likes within 20 minutes of its launch, and became the champion of Douyin’s hourly and popularity charts. In the first half hour of, he and his team jointly presented a talent show. Panpan and Dong Dong, anchor members of the "Walking with Hui" team, led the team to sing "Do You Want to Dance" in the live broadcast room, and the anchor performed poetry Recitations, rope magic, band performances, etc., Dong Yuhui himself was like a host, attending the performances. During the 4-hour live broadcast by
, 189 product links were listed in the live broadcast room, 23 of which were books, and others included fresh food, grain and oil seasoning, snacks, specialties, personal care and other categories. Many products were snapped up. null.
According to data from Cicada Mama, the sales of the "Walking with Hui" live broadcast room exceeded 100 million that night, and the sales volume exceeded 1 million pieces. The average number of people online was 1.177 million, 114,000 barrages were sent, and a total of 53.574 million people watched it; the total amount of goods brought exceeded 100 million yuan, ranking first on the Douyin delivery list.
According to reports, Dong Yuhui’s team currently has nearly 70 people. According to the poster, there are 7 anchors besides Dong Yuhui.
Dong Yuhui’s team only had about 20 days from the launch to the official premiere. On December 26 last year, Dong Yuhui’s new Douyin account “With Hui Peer” was officially opened. It has been officially certified by the platform, and the company is certified as He Hui Peer (Beijing) Technology Co., Ltd. company. On December 22, Youhui Peer (Beijing) Technology Co., Ltd. was established, and its legal representative is Dong Yuhui.
As of press time, the Youhui Peer account has 7.75 million fans.
Dong Yuhui has been working part-time as a director in the past few days.
said that he will launch a series of interviews in the future.
During the live broadcast, Dong Yuhui said that under the strategic instructions of Teacher Yu, the company will first stick to the original intention of agricultural products, while meeting everyone’s needs for daily necessities, and exploring books and culture. Possibilities in travel.
"On the basis of maintaining the genes of Dongfang's selection of agricultural products, Hoi Hui Peer may also conduct a series of cross-border cooperation in the future, involving interviews with leading figures from various industries," Dong Yuhui said.
Dong Yuhui said that some of the anchors in the new live broadcast room came on their own initiative, and some came from Oriental Selection. Talking about working part-time as a director in the past few days, I have rehearsed some programs. Some of these anchors are familiar, and some have just stepped onto the stage.
At around 8 p.m., Yu Minhong also appeared in the live broadcast room with Hui. During the live broadcast, Yu Minhong once again mentioned the "little composition" controversy and called them "twistings" in the company. He said that if there are gaps and obstacles in the river bed, the water flow can flow faster. "If there were not these 'twists and turns', maybe 'Walking with Fai' would not appear as fast as it does now. That is because of such a process. The adjustment of the organizational structure really made me feel that what a company has to do is to give every capable person the biggest platform."
Yu Minhong also revealed that he had just returned from abroad and prepared for the possible future " "International Travel" exploration. After the Lunar New Year, if we have enough time, we may take everyone to "go out".
Oriental Selection stock price soared
Who is the final winner?
A reporter from Beiqing Daily saw that the data of "Oriental Selection" broadcast live at the same time was not as good as that of "Walking with Hui". That night, the cumulative sales of Oriental Selection were 10 million to 25 million yuan, and it was only temporarily ranked 19th on the popularity list.
However, the two companies are still inextricably linked.The day before the live broadcast of "Walking with Hui", the official Douyin account of Oriental Selection issued an article. In order to continue to improve the customer service experience, in the future, third-party store products (except fresh fruits) purchased in the Douyin live broadcast rooms of "Walking with Hui" and "Walking with Hui" will also be purchased. Guaranteed price service is available. The two live broadcast rooms will maintain the same price for a long time.
After the Xiaozhuan controversy ended, Dong Yuhui was appointed as the cultural assistant to the chairman of New Oriental Education Technology Group and concurrently served as the vice president of New Oriental Culture and Tourism Group. At that time, Dong Yuhui rejected multiple sky-high offers and stayed at Oriental Selection, and Yu Minhong opened a separate subsidiary for him.
However, Dong Yu Huiye revealed that the "Walking with Hui" personal studio is not a separate platform for him. It is still 100% controlled by Oriental Selection, and the total merchandise transaction volume of the new account is included in Oriental Selection's financial report.
So why did Oriental Selection set up a wholly-owned subsidiary for Dong Yuhui and open a new live broadcast room? Pan Helin, co-director and researcher of the Digital Economy and Financial Innovation Research Center of the International Joint Business School of Zhejiang University, believes that Dong Yuhui was separated from the company in order to ease the conflict between the management team and Dong Yuhui. In fact, Dong Yuhui’s move was also There is no loss. Dong Yuhui has greater decision-making power and freedom in the subsidiary, which is bound to bring stable income to Oriental Selection.
Regarding the fact that Oriental Selection’s data is not as good as that of Peer with Hui, Pan Helin believes: “Because the traffic of Oriental Selection in the past mainly came from Dong Yuhui, and since cultivating IPs depends on a certain amount of luck, there is a question mark as to whether Oriental Selection can cultivate a second Dong Yuhui in the future. Before the second Dong Yuhui appears, the Oriental Selection live broadcast room will gradually be marginalized. In other words, the traffic of Oriental Selection will flow to Dong Yuhui's live broadcast room."
In the morning of January 10, Oriental Selection rose slightly at the opening. As of press time at 15:00 p.m., it still rose 2.03% to HK$30.10 per share. The current market value of Oriental Selection is HK$30.598 billion.
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Article/Beijing Youth Daily Reporter Wen Jing Intern Rong Qiaofeng
Editor/Fan Hongwei
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