's strong use of "Douyin" hot spots, Simei Media Co., Ltd. (referred to as "Simei Media", 002712.sz) and the secretary to the board of directors were fined a total of 2.5 million yuan.
On the evening of January 8, Simei Media announced that the company had received a "Prior Notice of Administrative Penalties" issued by the Zhejiang Securities Regulatory Bureau. Because the information disclosed on the investor interaction platform was untrue, inaccurate, and incomplete, which constituted misleading statements, the Zhejiang Securities Regulatory Bureau issued a warning to Simei Media and imposed a fine of 1.5 million yuan. The board secretary Li Zimu was warned and fined 100 yuan. A fine of 10,000 yuan.
At 12:50 on November 27, 2023, Simei Media responded to a question from investors of Shenzhen Stock Exchange’s Interactive Platform about “As a long-term partner of Douyin, does the company have relevant business cooperation with Douyin Supermarket?” The music supermarket is currently operated by our company." The company's stock price quickly rose from the drop to the daily limit after opening in the afternoon, and remained there until the close.
In the evening of the same day, the relevant person in charge of Douyin e-commerce directly denied the relevant rumors to reporters from The Paper, saying that it was rumored online that Simei Media operates Douyin Supermarket on behalf of the company, which was untrue. Douyin Supermarket business is self-operated by Douyin e-commerce.
After the market closed that day, Simei Media responded to investors’ questions on the Interactive Easy Platform by saying, “The company’s operation of Douyin Supermarket on its behalf refers to one of the official live broadcast rooms of Douyin’s official supermarket that the company operates on its behalf.” The official Weibo of Douyin e-commerce released rumor refuting information on November 27 and 28, 2023, regarding the news that "Simei Media operates Douyin Supermarket on behalf of the company".
After investigation, the Zhejiang Securities Regulatory Bureau believes that Simei Media’s reply at 12:50 on November 27, 2023 that “Douyin Supermarket is currently operated by our company” is inconsistent with the actual situation.
Zhejiang Securities Regulatory Bureau believes that the above information disclosed by Simei Media is untrue, inaccurate and incomplete, constitutes a misleading statement, and is suspected of violating Article 78, Paragraph 2 of the Securities Law of the People's Republic of China (referred to as the "Securities Law") , Article 84, Paragraph 1, is an illegal act described in Article 197, Paragraph 2 of the Securities Law.
The Zhejiang Securities Regulatory Bureau pointed out that Li Zimu, then secretary of the board of directors of Simei Media, was responsible for the company's response to questions raised by investors on the Shenzhen Stock Exchange's interactive platform. He prepared the reply message and decided that "Douyin Supermarket is currently operated by the company on our behalf." Release, failed to guarantee the authenticity, accuracy and completeness of the relevant information, and was suspected of violating the provisions of Article 82, Paragraph 3 of the Securities Law. He is the person in charge of Simei Media who is directly responsible for the above-mentioned illegal information disclosure.
In the end, the Zhejiang Securities Regulatory Bureau decided to give Simei Media a warning and a fine of 1.5 million yuan; Li Zimu was given a warning and a fine of 1 million yuan.
The Paper noted that Li Zimu has been suspended from his position as secretary to the board of directors.
On the evening of December 4, 2023, Simei Media issued an announcement stating that Li Zimu, secretary of the company’s board of directors and deputy general manager, as the person directly responsible for the company’s information disclosure, was imprudent in information disclosure, resulting in the company and his personal being ordered to do so by the Zhejiang Securities Regulatory Bureau. Issue a warning letter. After deliberation and approval at the eighth meeting of the company's sixth board of directors, it was decided to suspend his duties as secretary of the board of directors and deputy general manager. In order to ensure the normal development of relevant work, the company has decided to temporarily let Gao Xiaohe, the company's director and general manager, perform the duties of board secretary on his behalf.
According to official website information, Simei Media was founded in 2000 and listed on the Shenzhen Stock Exchange on January 23, 2014. It was the first private advertising company in China to be listed on the main board market at that time. In 2019, Simei Media joined the Sichuan Tourism Investment Group, opening up a new mixed-ownership reform pattern in which private and state-owned enterprises complement each other's advantages and integrate culture and tourism. Simei Media has three core business segments: marketing services, film and television content business, and digital copyright operations and services. It owns Bafang Tengtai, Chuangshi Lingrui, Zhangwei Technology, Keyi Media, Zhihai Yangtao, Chengdu Simei, Guanda Film and Television and many other subsidiaries in the content and marketing fields.
The third quarter report of 2023 shows that Simei Media’s operating income in the third quarter was 1.418 billion yuan, a year-on-year increase of 22.40%; the net profit attributable to shareholders of listed companies was -14.3581 million yuan; excluding non-recurring expenses attributable to shareholders of listed companies The net profit of profit and loss was -15.1648 million yuan; the basic earnings per share was -0.0264 yuan.
As of the close of trading on January 9, Simei Media rose 1.46% to close at 5.57 yuan.
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