Recently, the popularity of IPs related to "Flowers" remains high. It is not only the TV series "Flowers" directed by Wong Kar-Wai that has attracted much attention, but also the stage play "Flowers" jointly produced by Shanghai Media Group and Shanghai Wumeng Culture.
On January 8, on the first day of ticket sales for the stage play "Flowers" that will be staged in March this year, the box office reached 1 million within 28 minutes, and in the past 3 hours, the box office soared to 2 million.
Zhang Xiang, the artistic director of the stage play "Flowers", said in an exclusive interview with China Business News that the stage play "Flowers" started in 2018, and of course it was also affected by the epidemic. The stage play "Flowers" is jointly produced by Shanghai Media Group and Shanghai Wumeng Culture. The project began incubation in 2013 when the novel came out, was created in 2017, and premiered its first season in January 2018.
"We actually don't have any idea of riding on the popularity of TV series, because these are two genres, and relatively speaking, stage plays may be better presented according to the original works. We set a production plan for the trilogy in 2015, and we have been It is advancing step by step and has now reached the second season. This year's round of performances has been confirmed as early as August 2023 when the two seasons will be performed."
China Business News reporter learned that it is related to the TV series "Flowers" "The difference is that the characters in the stage play "Flowers" are slowly introduced season by season, and the popularity has remained high, with the attendance rate stable at around 98%. All tickets for the second season were sold out one month before the show started.
But Zhang Xiang also said: "It is undeniable that this time the stage play and TV series collided, which made the pre-sale box office better, and we are also very happy. Our purpose is the same. If the novel Blossoms sets the tone for a city, we are I hope that together with the TV series, I can establish a voice and image for a city. To a certain extent, the stage play "Flowers" is a thermos cup for this novel and the city's IP, allowing Blossoms to continue to maintain a certain degree of popularity. The stage play also It has cultivated a large audience, including many who watch the stage play first and then go back to read novels and TV series. More TV series audiences are also welcome to watch the stage play again."
According to Zhang Xiang, this year's stage play "Flowers" There will continue to be performances.
Regarding the TV series "Flowers" which further made the stage play "Flowers" popular, Sun Jiashan, associate researcher at the Central Academy of Culture and Tourism Management and a critic signed by the Beijing Federation of Literary and Art Circles, believes that these seemingly different literary and artistic categories are actually in the industry chain of this IP Above, they are also mature business models in the field of culture and entertainment, which fully illustrates that the current cultural product forms and business models are becoming more mature. Sun Jiashan also said that if the adaptation is good, the stage art is often more appealing and expressive, and can better unite some plots and plots, and the dramatic conflicts will be stronger and more immersive.
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