Chao News client reporter Lou Chun
"I finally sang on the same stage with my childhood favorite singer." This was what Simba, who has more than 99.99 million fans in Kuaishou, said to singer Su Jianxin at the "Xinxuan 5th Anniversary Carnival" Sighing, he and Su Jianxin sang the song "Heaven and Earth" together that night.
After Brother Yang, Simba became another anchor who spent a lot of money to hold a concert with the participation of stars. On the evening of January 5, a carnival titled "One Heart, One Frequency·Xin Xuan's Fifth Anniversary Carnival" was held at the "Big Lotus" in the main stadium of Hangzhou Olympic Sports Expo Center. The carnival was themed "One Heart, One Frequency" and was sung on the live broadcast. In the business era, live broadcasting companies, brands and users are all on the same page, heading towards the main theme of the future. It is understood that the concert that night was also broadcast live on Simba's own Kuaishou account "Xin Youzhi Simba 818".
Who is watching this concert?
Simba said in several live broadcasts that he has given away tens of thousands of tickets to the viewers of the live broadcast room through the Xinxuan live broadcast room. "Simba said. According to relevant staff of Xinxuan, in addition to giving away free tickets to fans, Xinxuan Group also invited more than 4,000 of its own employees and guests like Song Xiaobao and Zhang Guoli to watch the concert.
Simba’s personal Kuaishou account homepage
Chao News reporter met a Simba “fan” outside the venue. She asked the reporter if she also came to see Simba. When asked how to obtain the tickets, she She said, "I have been following the Simba live broadcast room for a year. I am very happy that I got a ticket in the live broadcast room and can come to the live broadcast room." She said.
At the concert, Chao News reporters randomly asked several audience members. One audience member replied that the tickets were given by others. Another audience member said that a friend of his was in Xinxuan and recorded a "family ticket" for him. Came to see it. At the
party, although each celebrity invited only had time for 1-2 songs, to quote Simba: there were too many people and not enough time, so it couldn't be arranged.
Some netizens commented: Are celebrities now working for Brother Yang and Simba?
The party was designed by the chief art designer of the Asian Games.
At 7 o'clock that night, the world-class piano master Giovanni Maratti performed and the world's top 100 DJs performed live music, designed by the chief art designer of the Asian Games. The "Xinxuan Fifth Anniversary Carnival" officially begins. A huge "halo" rose from the stage, Simba airborne from the center on a giant machine, and the four founders sang "Until the End of the World" together. The ar mascot "Little Simba" flew to the hosting stage and hosted on the same stage as the hosts Zhu Zhen, Si Wenjia and Wang Cong.
The "Northeast Made" group "Secondhand Rose" blew up the scene with magical rock songs. The powerful rookie Shan Yichun's "Never Lost Love" sang the two-way love between Xin Xuan and users, and Sha Baoliang's "Original Faith" shined In line with Xin Xuan's original intention of "promoting from farmers and giving to the people", Meng Shu Tengger's "Invisible Wings" once again made a magical appearance. And Tengger's "Paradise", Sha Baoliang and Wen Lan's "Rooftop", Yang Zongwei's "Actually None", Dai Penni's "How", Xin's "One Night in Beijing", Wilber Pan's "Inversion of the Earth" Other classic songs awakened the collective musical DNA of those born in the 80s and 90s, triggering a chorus from the audience.
Several top anchors from Xinxuan also took turns on stage: Senior Brother Xinxuan Zhao Mengche and gourmet anchor Mao Sister conquered the hearts and stomachs of fans with their singing. Hosts Dandan and Shi Dameili brought "shalala lala" and "trouble maker" ", "Subject Three" and other hot singing and dancing.
Guests Song Xiaobao and Zhang Guoli sent New Year blessings to everyone. Song Xiaobao also "jokingly" called the audience "Little Golden Beanzi", which caused the audience to laugh.
The part of the star concert ends in Li Yugang's "Ten Thousand Frontiers"
Why does Simba hold such an event?
That night, Simba was on stage and gave a "work report" on Xin Xuan's five years.He mentioned that for the past five years, he has been reading the real needs of users in the comment area every day: "My uncle wants a learning machine," "Simba, please start broadcasting," "Bago, give me a tablet"... In order to serve these "cloud bosses" from all over the country, Xin Xuan has gradually built a professional team of more than 4,000 people that integrates product selection, quality control, live broadcast operations, logistics, and after-sales. "Selecting cost-effective products to improve people's quality of life is Xinxuan's position."
Simba said that this concert was a two-way commitment to the "three-year agreement" between Simba and the users. Concerts are opportunities given by fans." However, in addition to giving back to fans, Xinxuan also held a "Brand Gratitude Award" at this event. NetEase, Xiaomi, Lenovo and other brands were on the list. According to Xinxuan staff, these brands In the past few years, they are the best representatives of Xinxuan's "same frequency and same heart". They allow users to enjoy good products at low prices in Xinxuan's live broadcast room, and are deeply loved by Xinxuan users.
Jiang Han, a senior researcher at Pangu Think Tank, commented that major anchors holding concerts can not only bring higher exposure and attention, enhance brand influence, but also further increase their influence and influence through on-site interactions with fans. Fan stickiness.
At the end of the event, Simba also held the launching ceremony of the Xinxuan Super New Year Shopping Festival with major brands and users. I have to say that Simba did everything he wanted to do in this event.
Will spending money to hold concerts gradually become the "daily life" of anchors?
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