On January 8, Korean media reported that EXO member Baekhyun established an independent label and took a new leap forward with Kim Min-seok Xiumin and Kim Jong-dae Chen. According to reports, EXO members Baekhyun, Kim Min-seok, and Kim Jong-dae announced to the public on the 8th

On January 8, Korean media reported that EXO member Baekhyun established an independent label and took a new leap forward with Kim Min-seok, Xiumin, and Kim Jong-dae-chen.

reported that EXO members Baekhyun, Kim Min-seok, and Kim Jong-dae announced to the public on the 8th that the independent label "i&b 100" was officially launched and predicted various activities. The individual activities of the independent label are under exclusive contracts with SM Entertainment. On the basis of mutual consent.

Therefore, the individual activities of Baekhyun, Xiumin, and Chen and the group activities of "cbx" will be carried out by the independent label "i&b 100", while the group activities of EXO will be carried out by SM Entertainment as always. "i&b 100" is expected to generate synergy through close consultation in the future, and the members plan to firmly protect the EXO group and do their best as a constant member of the group.

The members of "cbx" who have entered the 13th year of the activity have repeatedly raised various questions and concerns about the future. The rapidly changing global k-pop environment and the various life plans of artists aged 20 and above are also continuing. This The beginning of the label was based on the long-term deliberation and desire of the members.

Independent label "i&b 100" said: "This challenge started with the efforts and sincerity of the members to approach fans up close and honestly in a more creative way," adding, "We are accepting changes and growing Seek warm encouragement and support when facing challenges.", "In addition, we ask everyone to continue to support the EXO group and the group's activities, which are the foundation of all members."

The independent label "i&b 100" plans to further revive the members' musical personalities and colors. It will also serve as a starting point for creative attempts and experiments, communicate with fans in a variety of ways, and further pursue each member's long-standing production and production dreams.

Therefore, it is expected that starting from this year, based on good music and good stages, we will more actively launch individual album activities of members and cbx's team album activities, greatly expanding the points of encounter, communication and contact with fans at home and abroad in Korea and abroad. It is also planned to fully demonstrate the members' production side and production capabilities that have not been demonstrated before, so people are looking forward to it.

At the same time, SM Entertainment issued a statement on the same day regarding the activities of Chen, Baekhyun, and Xiumin: "We have reached an agreement with the company to allow artists to conduct personal activities independently according to exclusive contracts." Regarding EXO member Baekhyun's establishment of an independent label Brand, Kim Min-seok and Kim Jong-dae joined, SM agreed, what do you think?