Since October, the three major Hollywood movies have encountered different levels of box office Waterloo in China.
needs to pay attention to the fact that these three movies are not small, and they are not those that were introduced just for money. The three major productions of
went on and on, and fell in the Chinese market one after another
"Sleeping Mantra 2" as a sequel, came with the ideal of investors to "catch money".
The box office of Maleficent in 2014 was nearly 300 million yuan, but five years later it was only 330 million yuan.
Don’t forget, from 29.6 billion in 2014 to 60.9 billion in 2018, the volume of the Chinese mainland movie market has doubled!
"Gemini Killer" is even more aggressive. The combination of Ang Lee + Will Smith has enough box office appeal, not to mention the "3D + 4K + 120 frames" publicity stunt? The result of
of 230 million is still unsatisfactory, which can be called Will Smith's first big somersault in China.
Ang Lee will also temporarily lose the favor of investors because of the failure of this movie.
Just when we were sweating over the failure of Hollywood, "Terminator: Dark Destiny" broke in unwillingly, hoping to absorb the box office surplus during this period of time.
The old and vigorous Schwarzenegger thought that he would eventually grow old, but he did not expect that this movie, which was promoted as a "farewell" movie, would not give himself such a superstar face at the Chinese box office.
, three top Hollywood productions, have crawled on the Chinese film market in the same posture. The poor box office numbers of
seem to prove one sentence: the audience does not approve.
A few happy and a little sad, in stark contrast to the gloomy Hollywood, is the rapid rise of domestic films.
Don't talk nonsense, the picture above.
Whether it is the main theme "My Motherland and Me" or the commercialized "Captain of China", or the niche youth literary suspense film "Youth in Youth", the box office has achieved great success.
is directly proportional to the box office performance, which is the reputation of the movie.
This also proves one thing: audiences love to watch.
does not approve of Hollywood movies, but loves to watch domestically produced movies. How did this gap form?
thinks that at the beginning, we mostly stayed away from domestic movies, because we knew that mud couldn't support the wall, so we simply didn't see and didn't bother.
And because of the mature film industry system and breathtaking special effects production, Hollywood movies have become our first choice when entering the cinema.
These conclusions can be drawn from the annual box office share, please see the figure below.
It is obvious that starting from 2018, the proportion of Hollywood movies in the mainland market is getting smaller and smaller. The great success of
Hollywood movies in China is inseparable from its three-dimensional axe.
is the first one, visual effect.
Walking into the cinema and enjoying the special effects of "worth the fare" is the driving force for us to buy tickets.
From "Avatar" directed by Cameron in 2009, to "Inception" in 2010, and now to the super-British movie series that is popular all over the world, the visual effects have always been Hollywood's best.
Especially in every visual revolution, Hollywood is the vanguard. In order to pursue a purer visual experience, Chinese audiences often choose authentic Hollywood films instead of domestic "half-way monks".
The second trick, a wonderful story.
In Hollywood, film has nothing to do with art. It is a special art form that depends entirely on industrial development.
In our opinion, those moving Hollywood movie plots are actually assembly-line operations written by screenwriters through certain rules, rather than relying on the so-called flash of light. The visual effect of
is always the only magic weapon to attract the audience into the theater, and the twists and turns of the plot and the story are the only way to tie the audience to the seat.
From the animation "Crazy Zoo", to the science fiction film "Interstellar", and then to "City of Philharmonic", Hollywood movies follow this rule.
The third sledgehammer, the egg effect.
maybe we can't count how many screenedA super British movie, but we must remember that all the stories started with "Iron Man" in 2008.
From the "Iron Man" easter egg, we got on Marvel's "thief ship", and we were out of control. The end of the
story is connected to a new beginning, and it attracts us little by little.
And the "Easter Egg Effect" mentioned here is not limited to movie easter eggs, but the empathy between us and movie characters that "breath and share fate".
accompanies the growth of the role and witnesses the maturity of the role, so that we can't forget it and let it go.
So American dramas season after season, sequel movies one after another.
is pouring more and more water, but we are stuck in it.
Hollywood’s three-game losing streak in the country is not enough to prove that the "good luck" power is no longer, but it is enough to sound the alarm for those movie speculators-
Chinese audiences are growing, and it is not so foolish.
Don't think that there are some mixed visual effects, apply a template story, invite three or two Hollywood stars, we will accept them all, and even enthusiastically pursue them. The good days like
are gone forever.
has caused the plight of Hollywood movies in China for two reasons.
The first reason is the rise of domestic films.
The competition between domestic films and Hollywood films in the market has always been the trend of "you advance and I retreat, and you retreat and I advance", and the blowout of excellent domestic films in recent years is the main cause of Hollywood's plight.
action movie, would you choose to watch "Wolf Warrior" or "Terminator"?
animated movie, would you choose to watch "Nezha" or "Snowman Romance"?
Sci-fi movies, would you choose to watch "Wandering Earth" or "Gemini Killer"?
Not to mention those feature films with geographical restrictions. The outbreak of "I'm Not the God of Medicine" and "The Nameless" represents the eager expectations of Chinese audiences for domestic films.
With the continuous communication of the technical team, the domestic film team has gradually grown and the gap has been narrowed in terms of film special effects.
special effects are no longer unique to Hollywood, and domestic films are catching up.
The self-innovation of domestic creators is also the fundamental reason for the improvement of film quality. For example, Ning Hao's "Bad Monkey 72 Change Plan" has unearthed many powerful directors for China.
Only through self-innovation from the inside out can there be real progress and qualitative development.
The second reason is that Hollywood stands still.
"Egg effect" is a double-edged sword. Although
can make them enjoy the reputation bonus of the previous work in the short term, it will also hinder the imagination of the original creator.
is like Marvel's superhero series movies, with the box office sweeping the world, who would think of other movie directions? Go to the manga pile to pick up, it is another billion-dollar masterpiece.
But the movie should not be limited, nor should it only exist in the sequel.
innovation is the biggest driving force for the development of movies.
is now Hollywood, dull and devoid of vitality, just like Hong Kong movies.
Looking back at the domestic movies in the past two years, such as "I'm Not the God of Medicine", "The Wandering Earth", "Nezha", etc., which one is not a painstaking and unprecedented work?
Although Hollywood will certainly make a comeback, they must have noticed the recent failure.
Just saw the latest news, "Fantastic Beasts 3" is about to start shooting again.
respecting domestic audiences is their proper attitude.
If they still want to feed those junk food, the box office as low as the dust is the best response we can give.
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