"Behind the "fancy tricks", what people expect to see is the originality of creation."
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The female star danced "I Don't Have a K" with a positive look, and the old artist wore a mask of pain and sang "Drowning" ", "Love Like Fire", and the Chinese version of "queencard" took turns... Regarding the major New Year's Eve parties with a high concentration of "meme", some netizens commented: "Is this New Year's Eve? This is 2023 Douyin Big Inventory”.
(Part of the program of this year’s New Year’s Eve party)
This year’s major New Year’s Eve parties have dominated the search screens with their “fancy activities”, riding on the trend of Internet memes and frequently making headlines on social media. However, many netizens expressed dissatisfaction with this: "How come every New Year's Eve party is more crazy than the other?" "I need a more serious word than the collapse of the ceremony"...
(Netizens' comments on this year's New Year's Eve party )
Looking back at the New Year’s Eve party and Spring Festival Gala in recent years, we can also find that the frequency of hot memes on the Internet continues to increase. Why are netizens so repulsive to the internet memes at the party? Are Internet memes really so "unpopular"?
"How to behave"?
The collision between Internet hot memes and parties
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Regarding the major New Year’s Eve parties that are full of Douyin songs and fancy jokes, some netizens commented: “It turns out that I am the old school” and “I never thought about how to be decent” 'Four words will come out of my mouth'...
(Netizens’ comments on this year’s New Year’s Eve party)
So, what exactly is the “property” of these parties?
In many people’s memories, TV parties often appear in scenes where the family sits around the TV. Watching evening parties together during holidays, especially the Spring Festival Gala, has become a living habit of a generation. The TV party was thus given the expectation of a "family fun".
The so-called "family fun" means "family fun", which requires that the program content is suitable for all ages; second, "huan" means a happy and peaceful atmosphere. For the various parties derived from the Spring Festival Gala, although the color of family reunion has weakened, they still retain the ritual sense of celebrating the festival.
Therefore, the TV party is not only a cultural ceremony, but also a collective ceremony. The "property" of the TV party is the norm for this kind of ceremony: the program of the party should be suitable for both refined and popular people, thus carrying the function of shaping memory and arousing resonance.
Obviously, the popular Internet memes that were crudely transplanted into the party destroyed this norm, thus causing netizens a sense of discomfort, which may also be inseparable from the characteristics of the "meme" itself.
(Spring Festival Gala verses vs. Spring Festival Gala funny memes)
Internet memes that are highly interesting and repeatable are generally for entertainment purposes and rarely have profound connotations that can be interpreted. People play memes, either out of following the crowd or to release stress, often just as a temporary way of entertainment and a short-term emotional outlet.
In addition, meme is the interactive behavior of people in the private domain of the Internet, which has a certain uniqueness. is usually a common language within a certain group. People play tricks internally and form communication barriers with the outside. Many "memes" not only have a certain threshold of understanding, but also often have specific application scenarios, making it difficult to arouse widespread resonance.
For example, when netizens watch a cp video with "Drowning" as the background music on the Internet, they will shout "I hit you", but they will feel embarrassed when they watch old artists singing "Drowning" at a New Year's Eve party. From this point of view, if the hot memes with a strong Internet style are directly moved to the TV party, it will inevitably lead to acclimatization.
(Netizens’ comments on the singing of “Drowning” at the New Year’s Eve party)
Furthermore, to a certain extent, making fun of people is also part of netizens’ “enclosure and cuteness”. Playing memes at a party with a mass communication nature undoubtedly introduces hot Internet memes from the private domain into the public domain. People's fun playing alone with their mobile phones is put on the big screen and "executed in public", thus creating a sense of shame of "grabbing the ground with their toes".
(Netizens’ comments on this year’s New Year’s Eve Party)
Just as some netizens commented: “I like reading online novels, but that doesn’t mean it can be selected as a high school textbook.” From this point of view, whether it is because of its entertainment, uniqueness or certain Privacy, Internet hot memes will inevitably be classified as "lower people", which makes people feel that it is "hard to be elegant".
From creating memes to playing memes,
The role of the party has changed
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However, for the creators, making a lot of memes at the party may also be a bit helpless. With the sudden rise of online social media, we can also find that the role of TV shows in the field of popular culture is also quietly changing.
In an era when the Internet was not so developed, television was still an important entertainment tool for people, and it was also the main birthplace of popular culture. Most of the so-called popular memes were produced by TV series, evening parties, etc. For example, the catchy "Palace Jade Wine, One Hundred and Eighty Cups" in the Spring Festival Gala sketch, Zhen Huan's style during the hit period of "The Legend of Zhen Huan", etc.
(Quotes from Spring Festival Gala classics)
However, the rise of short video platforms such as Douyin allows people to not only "find fun" anytime and anywhere, but also gain the power to "make fun". As a result, television has been left aside, and online social media has become a hub for creating memes. social media has increasingly penetrated into all aspects of people's lives, becoming a substitute for TV entertainment functions and a major producer of popular culture. Perhaps because of this, the TV show has to try to shift from making memes in the past to making jokes now.
In addition, the significant rise in the status of social media has also had an impact on the way televised evenings are disseminated. As far as New Year's Eve parties are concerned, the usual technique used by major TV stations in the past is to use celebrities and entertainment topics to gain short-term high-frequency exposure. In today's traffic era, the communication focus of major TV stations has also shifted from focusing on TV ratings to competing for the attention of online audiences. Therefore, major New Year’s Eve parties will inevitably want to take advantage of the trend of Internet memes to gain greater traffic on social media.
(hot search on Weibo for this year’s New Year’s Eve party)
At a time when the role of TV parties is changing, it seems reasonable for major parties to use Internet memes. However, many netizens thought that this year's New Year's Eve party was "more crazy than the other" and shouted: "It's over, subject three of the Spring Festival Gala feels real."
"Subject Three" is a local dance that has swept the world recently. , some netizens think that this can be used as a joke, but if it is really put on the Spring Festival Gala, "what is the difference between serving spicy sticks at the state banquet".
From this point of view, netizens still seem to think that Internet memes are somewhat "unpopular." Looking at the negative reactions of netizens, it seems that the party's meme was somewhat self-defeating. Although it won traffic, it lost audience popularity. So, are netizens really unable to accept seeing the Internet memes about "lower people" in an "elegant place" like the Spring Festival Gala? What can people expect to see at the party?
Audience expectations:
Yangchun Baixue vs. Lower Riba people
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If the hot Internet memes are classified as "Lower Riba people", then "Yangchun Baixue" is not the only show in the past. Looking back at the outstanding programs of the Spring Festival Gala over the years, there are also many down-to-earth "Lower Riba" works.
The dance "Pretty Sunset" in the 2006 Spring Festival Gala cleverly combined shadow puppet dance with elements such as mechanical dance and Jiangnan style that were popular at the time. The humorous dance postures of the elderly showed their vitality. In addition, classic sketches such as "Selling Kidnappings" and "Not Short of Money" are also very close to the daily lives of the public, bringing joy and frequently making memes.
(2006 Spring Festival Gala Dance "Pretty Sunset")
is also a combination of popular culture and jokes, but it has received completely different reactions from the audience. From this point of view, successful innovations in can often combine pop culture elements in clever ways, allowing the audience to feel the originality of the creator, thus maintaining the emotional connection between the work and the audience.
There was an example of winning praise at the New Year's Eve party during the same period this year. It's also a joke, but Bilibili's New Year's Eve party has gained a good reputation. It focuses on combining animation IP to create childhood memories. It also uses bel canto to sing the Internet hit song "Queencard", Phoenix Legend dances to "Trouble Maker" and other tricks Whole life. The reason why netizens can accept the jokes about Station B’s New Year’s Eve party is not only that Station B itself is rooted in the two-dimensional Internet subculture, but also has to do with its careful creative arrangement.
Therefore, may not be because the public is really "conservative" and cannot accept innovation, and there is no original sin in the party's jokes. What people are really disgusted with is not the jokes at the party, but the creative attitude of being mechanical and eager for quick success.
(Station b’s New Year’s Eve party plays anime memes)
For the upcoming Spring Festival Gala, many netizens have transformed into “Xiao Xiurong” to make “Spring Festival Gala predictions” based on hot internet memes.
Some netizens combined the tradition of the Spring Festival Gala with hot memes, predicting that there will be a program whose last sentence is: "What kind of i people, what kind of e people, we are blind and ie family members!" Some netizens directly pointed out the minefield: "If there is a 'respect' "Du Fake Du' I will smash the TV" "If there is a 'Dinosaur Against the Waves' because it is the Year of the Dragon, I will smash the TV"...
(netizen's "Spring Festival Gala title")
in or In the "Spring Festival Gala topics" that are ridiculed or complained about, we may be able to get a glimpse of what people really expect to see during the Spring Festival Gala.
You must know that the younger generation not only likes to make jokes, but is also keen on appreciating innovative and high-quality works with rich connotations. netizens' discomfort with party jokes is essentially a rejection of pan-entertainment, and also implies a desire for high-quality content.
In short, returning to the essence of the party, "entertainment without losing depth, popularity without losing quality" may be what people ideally want the party to be like.
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