Hunan Daily · New Hunan Client January 5th (Reporter Zhang Xuan, Correspondent Zhang Bin) Recently, at the 2023 International Food Security Cooperation Summit Forum and the First Hainan International Grain and Oil Exhibition, the Yueyang County fines that produce "Tieshan Rice" The Winter Agricultural Machinery Professional Cooperative won the "Excellent Enterprise Award", and the Yueyang County Agricultural and Rural Bureau won the only "Best Organization Award" in Hunan Province, which polished the "Tieshanyuan" regional public brand of ecological agricultural products and heralded the connection between public field health rice and Guangdong, Hong Kong and Macao universities The high-end market in the Bay Area has bright prospects.
It is reported that the first Hainan Grain Security Forum and Grain and Oil Exhibition will showcase the free trade port experience of export-oriented economic construction and modern agricultural development to the international community through summit forums, results release, promotion and docking, live broadcast to assist farmers, purchase and sale negotiations, etc., and make full use of the free trade port experience. The advantages of trade and port policies have effectively activated the safe circulation of the grain and oil industry chain and strengthened the guarantee of food security reserves. More than 350 Chinese and foreign companies from more than 10 countries including Bangladesh and nearly 30 provinces and cities including Heilongjiang participated in the exhibition.
In recent years, Yueyang County has actively explored the "Two Mountains Transformation" model, relying on a good ecological environment to create regional public brands for Tieshanyuan ecological agriculture such as "Tieshan Rice" and "Tieshan Yunwu Tea". At present, 28 acres of tea bases have been cultivated, 5 high mountain tea bases, 6 Chinese medicinal material planting bases, and 300 acres of ecological health rice have been developed. The annual output value of natural bamboo shoots has reached more than 8 million yuan, and the green planting area in the reservoir area has reached 5,154 acres. In accordance with the working idea of "government guidance, market leadership, enterprise entities, association sponsorship, and departmental linkage", we will build the "Tieshanyuan" regional public brand for all categories and categories, integrate superior resources, and include the "Tieshanyuan" brand into Yueyang County's high-quality agricultural products Brand matrix, unified logo, unified publicity, and unified promotion, focusing on building a parent-child brand system, broadening marketing channels, especially opening up the online market, making full use of Internet celebrity live broadcast channels to increase marketing efforts, and integrating member units’ own and social Internet celebrity operations Link up the online marketing resources to form the "Tieshanyuan" online mall.
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