Singer Xue Zhiqian "overturned" because of his clothes. On January 4, "Xue Zhiqian's clothing brand down jacket is unqualified" became a hot search topic, triggering heated discussions. 01 The company issued a response. Some netizens said they had received refunds. Recently, the

singer Joker Xue "overturned" because of his clothes. On January 4, "Xue Zhiqian's clothing brand down jacket is unqualified" became a hot search topic, triggering heated discussions.

01

The company issued a response,

Some netizens said they had received refunds

Recently, the Shanghai Municipal Administration for Market Regulation notified 2 batches of unqualified down jacket products for supervision and spot inspection. Among them, the ones sold by Shanghai Yanxun Trading Co., Ltd. were nominally produced by it (or Supply) "dangerous people" brand short down (model specification: 175/88a l; item number: 22410dj287n), filling nonylphenol + octylphenol + nonylphenol polyoxyethylene ether + octylphenol polyoxyethylene The actual measured value of ether is 234.41mg/kg (the standard value should be <100mg/kg),>

"Shanghai Market Supervision" WeChat public account screenshot

"Alkylphenol (AP) and alkylphenol polyoxyethylene ether (apeo) are environmental hormones. This project is unqualified and can easily affect the body's normal hormone secretion." Shanghai The Municipal Market Supervision Bureau pointed out.

caused a stir, and many consumers began to worry about whether there was anything wrong with the clothing they bought from this brand. "As soon as the notice came out, I didn't dare to wear it anymore." Some netizens said.

html On January 4, the official Weibo of Dangerous People issued a statement about the results of the random inspection by the Shanghai Market Supervision Bureau, which mentioned, "After a quick self-inspection, it was found that the unqualified product was the 6th batch of the product. The company immediately contacted the production The company requires it to stop producing the product and conduct self-examination. At the same time, the company has also canceled the subsequent cooperative production relationship with the production company on this product." The

statement letter also mentioned that the product has been purchased after January 1, 2023 Consumers can apply for a refund through the original purchase channel, and the company will refund the money to all consumers as soon as possible.

On a certain social media platform, a netizen posted a successful refund page and said, "I bought it in January 2023. After contacting customer service, it was refunded in less than 10 minutes."

Screenshot of a social platform

02

is under the name of Joker Xue Brand,

just went to the live broadcast room last month to bring goods

Public information shows that dangerous people is a clothing brand launched by Xue Zhiqian in 2015.

According to media reports, Xue Zhiqian once said in an interview that he did not want to make his brand a product of the fan economy, "I want more people outside the fan group to accept this brand. I don't want to follow what others say, and I still have to stick to myself." "

China News Finance reporter inquired and found that Shanghai Yanxun Trading Co., Ltd., to which Dangerous People belongs, changed its investors (equity) in January 2019. Xue Zhiqian withdrew from the ranks of shareholders and added Xin Liang. Currently, Xin Liang and Zhang Fan jointly holdings.

Sky Eye Check shows that in 2018, Shanghai Yanxun Trading Co., Ltd. was punished by the 16th Tax Office of the Shanghai Chongming District Taxation Bureau for violating tax management. Although

has withdrawn from the ranks of shareholders, Xue Zhiqian is still the brand manager of dangerous people. Not only has he repeatedly appeared in the dangerous people live broadcast room, in December 2023, he also wore dangerous people brand clothes with the anchor Xiao Yang. Live broadcast to promote products.

Screenshot of an e-commerce platform

Under the leadership of Joker Xue, the sales volume of Dangerous People is also relatively impressive. The reporter noticed that currently in the Dangerous People Tmall flagship store, a "Joker Xue dsp down jacket" ranks first in sales in the store. It is also No. 1 on the best-selling list of men's trendy down jackets, with more than 10,000 monthly payers.

source | China News Network