Each editor: Li Zedong
Recently, "Flowers" has completely exploded!
At the end of 2023, the drama version of "Flowers" that aroused the market's appetite was finally launched. It is reported that the show has been in preparation for six years and filming for three years. Shanghai Film Group spent 500 million to buy a film and television base for it. At the end of the series, the series acknowledges a long list of photographic equipment institutions, a star-studded music copyright list, and consultants in more than a dozen fields including stock, food, and history.
The market enthusiasm and commercial value are partly reflected in the large number of webcast advertisements in "Flowers".
Picture source: "Flowers" poster
According to Blue Whale Finance, so far, "Flowers" has the most 10 advertisements in one episode, including the premiere broadcast, review of previous events, opening and closing credits, interludes and creative advertisements, etc. . The first three types of advertisements in are connected together, and "Flowers" can play 6 advertisements in one go, lasting about 50 seconds.
The latest data shows that at present, the popularity of Fanhua Tencent Video Station has exceeded 30,000, and it has entered the hit club!
"Flowers" made the Peace Hotel in Shanghai popular. The same British suite costs 16,800 yuan a night.
In addition, as one of the important places where the story in the play takes place, the old five-star hotel in Shanghai - Peace Hotel has become popular again.
In the first episode of the TV series, the protagonist Mr. Bao’s master and uncle asked him to book a room at the Peace Hotel. My uncle looked at four rooms and said they were too small. It was not until he finally saw the British suite that he thought it was "pretty good".
It is understood that the Peace Hotel is located on Nanjing East Road, Shanghai. The hotel itself is an integral part of the Shanghai Bund building complex. The Oriental Pearl TV Tower can be seen outside the window. According to the ota platform, the British suite at Peace Hotel covers an area of 178 square meters and consists of 1 bedroom, 2 living rooms and 2 bathrooms. According to the description of the TV series, in 1992, US$80 plus two packs of Chinese cigarettes could stay in a British suite for one night.
Peace Hotel has nine suites in total. In addition to British suites, there are also Chinese, American, French, Italian, Spanish, German, Japanese and Indian suites, all with an area of 178 square meters. In addition, there is a Sassoon suite with an area of 268 square meters.
On the morning of January 4, on the Ctrip platform, the same room in the drama was still called "British Suite No. 72". By the afternoon, the room type name had been changed to "British Flower Suite", and the price for one night had also increased from 15,930 yuan to 16,888 yuan. Other Jiuguo suites with the same area are priced at only about 12,000 yuan. Although the price is higher, the British suites have been booked for the past three days.
Peace Hotel British Suite Image source: Peace Hotel official website
According to Jiemian News, the front desk staff of Peace Hotel told Jiemian News, "Recent business has been pretty good, and many guests came to the hotel to check in due to the influence of "Flowers"."
In addition, Peace Hotel took advantage of the trend and launched a customized meal for two people co-branded with "Flowers". The price is 1,460 yuan, and a 16.6% service fee is added, which means the total price is 1,702 yuan. This set menu includes dishes such as stir-fried beef river and pork ribs rice cakes that often appear in the drama, in order to convert viewers who follow the drama into guests of the Peace Hotel.
The front desk staff of the Peace Hotel said that the set meal is served 20 times a day, 10 at noon and 10 in the evening. There are many people who have made reservations, and the reservations have been made for more than ten days.
"Flowers" is a hit. The phone number to customize Hu Ge's suit has become a hit. Tailor shops are popular
"Suits must be made of materials... In summer, Paris and Fanliding, in winter, flannel and Gabie." Where's Ding and Shewei?"
The male protagonist Abao played by Hu Ge in "Flowers", under the arrangement of his uncle You Benchang, asked the Ningbo Red Gang tailor to tailor a set of gimmick suits.
With just a few tweaks by the Hong Gang Tailor, Hu Ge's image in the play has been upgraded from a street youth to an elegant gentleman with a high popularity rating.
It is said that a man relies on his clothes and a horse relies on his saddle. "Flowers" has aired for less than 10 episodes. In Fenghua, Ningbo, the birthplace of red gang tailors, the phone number of Wang Xingchang's tailor shop has become a hotline for booking Hu Ge's suits.
According to Chao News, Wang Xiaofang is the sixth generation owner of Wang Xingchang Western Clothing Store. Wang Xiaofang said that his WeChat account is almost exploded by fans of the drama. Everyone wants to customize a set of "Flowers" of their own. Same style” .
In addition, "Flowers" is full of professional shocks from art to photography, from director scheduling, editing rhythm to actor performance!
It is understood that the TV series "Flowers" is adapted from the novel of the same name by writer Jin Yucheng who won the "Five One Project" Award and the Mao Dun Literary Award. It is produced and directed by Wong Kar-wai and stars Hu Ge, Ma Yili, Tang Yan and Xin Zhilei.
The play revolves around A Bao's cross-narrative, showing the ups and downs of life of young people in Shanghai's high-profile business world in the early 1990s - young A Bao (played by Hu Ge) becomes a disciple of his uncle, a business master (played by You Benchang). Stock trading with one hand and foreign trade with the other hand, he worked hard every day to become a rising star in Shanghai's business community. He opened his company in the Peace Hotel and rode the stock market. A car accident caused him to re-examine the relationship between the people around him and himself.
Regarding "Flowers", many viewers believe that the series is full of "Wong Kar-wai's lens aesthetics". On social media, viewers said with emotion that "every detail in the close-up of the drama is just right. The most amazing thing is that after the thunderbolt fireworks bloom, Mr. Bao's back slowly walks out." "The whole story is passionate, patient, meticulous, and exquisite." And bold."
It is reported that in order to accurately present the sense of the times behind the story, Wong Kar-wai has repeatedly refined the script, casting, costumes, lighting effects, etc. The crew has carried out several years of preparation work, striving to bring the audience into the 20s. In the atmosphere of the era of Shanghai's customs and rapid economic development in the 1990s.
Daily Economic News Comprehensive Chao News, Blue Whale Finance, Interface News, Guangzhou Daily
Daily Economic News
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