As soon as the New Year comes, film and television shows are booming. Films and TV shows want box office, and shows want ratings. The right path is to act well and sing well, but it is popular to use traffic now.
traffic shooting TV has been around for a long time. A few old actors and celebrities support a few traffics. It doesn’t matter whether anyone watches it, but at least the fans will do the data and someone will buy it.
In recent years, ancient puppets and urban dramas have been the hardest hit areas of this type of drama. For this reason, a kind of "hot drama" has been produced called "only visible to fans". But I didn't expect that Feng Xiaogang, who was once the most powerful actor in the Chinese film industry, would also fall into this kind of drama. I want to rely on traffic to attract box office.
"Sing Alone 3" was released for 5 days and the box office was less than 100 million. This is undoubtedly a disastrous failure in the current movie market.
The heroine of the play is Shu Qi. Before filming started, Feng Xiaogang was very confident: "There will be people who are willing to wait for Shu Qi for ten years."
Shu Qi is wonderful, but Feng Xiaogang's favorite Ge You is old, and the older generation of audiences no longer like to go to the cinema. The new generation of viewers has no interest in watching Shu Qi fall in love with a man who is nearly 70 years old and not handsome in appearance.
Feng Xiaogang’s jokes are full of Wang Shuo’s cold humor. They are too condescending. Years of ungrounded life have made him unable to empathize with ordinary people. His talent is still there, but he no longer knows what ordinary people like to watch. .
He obviously realized this, so he went to see Yu Shuxin, but unfortunately he was ill and rushed to the doctor.
Yu Shuxin, like all traffic, has a fan base that seems to be huge. Post an article or make a TV show, and the response on the Internet will be overwhelming. At first glance, the popularity is overwhelming.
Feng Xiaogang's original intention was probably to attract a wave of young audiences to the theater through Yu Shuxin, but things went counterproductive.
Yu Shuxin has an ordinary appearance and a good acting voice. Although the fan circle is doing well, she has long been known as an "ugly child of capitalists" and a "domestic entertainment" ordinary girl. Yu Shuxin's popularity is a false fire, an illusion created by relying on fan marketing. , her appeal is only visible to the fan circle.
Those in the fan circle cannot support a huge movie market, let alone just guest appearances.
Especially at the press conference, Yu Shuxin's series of delicate and artificial movements and clipping sounds not only did not bring a positive impact to the film, but also severely ruined the goodwill of the film.
Shu Qi's embarrassment at the scene was visible to the naked eye. The entire press conference became a large-scale execution scene. To put it bluntly, the box office of "If You Are the One" was at least halved by Yu Shuxin.
There are no new viewers, and the sentiments of old viewers have been extinguished by her. Traffic is not a panacea, especially if the quality is not high. The false traffic can only dampen the movie's fire.
In the same way, Jiangsu Satellite TV invited the tone-deaf Meng Ziyi and Zhou Huajian to share the stage during the New Year's Eve. With Meng Ziyi's out-of-tune effect creating a thrilling effect, it successfully attracted a wave of attention and achieved a great ratings success.
However, this move has met with a lot of backlash in public opinion. This kind of behavior is obviously relying on selling ugly to gain ratings, which is no different from playing a side game.
It didn’t matter that Meng Ziyi didn’t sing well. He and his fans just bowed their heads and admitted their mistakes without saying a word. Instead, they kept coming out to clear the air and created incredible words for the audience.
said that without Mencius, no one would read Zhou Huajian.
once said, why doesn’t it sound good? Just sing it.
said that Meng Ziyi was right, who asked Jiangsu Satellite TV to arrange this.
once said that the New Year is all about being happy. This kind of out-of-tune sounds really happy and very pleasant.
also said that she is so beautiful, why should she care about her.
After reading these reasons, people can't help but think deeply. Can't you sing well if you really sing? If true singing is everything, why should you emphasize singing skills?
By analogy, when it comes to acting, some people say that Yang Zi, although not stunningly beautiful, insists on playing a beautiful woman, but Yang Zi is the real one, there is no stand-in, and she has a good attitude, so why should she emphasize appearance? Isn't that true? What's more? Yang Zi is also pretty good-looking.
Some people say that Dilraba's acting is stylized, but she actually acts. Besides, her acting skills are much better than Meng Ziyi's singing skills.
If he really sings, then why should he laugh at Hua Chenyu? Not to mention that Hua Chenyu's creative ability is not bad, even if he is ridiculed as a master, his singing and dancing on the stage are not fake.
If she can be forgiven, then Yang Ying is so beautiful. Except for the cutout drama, all the other dramas are real. Why must she be criticized for her poor acting skills? Isn't she beautiful?
Watching TV is also fun, and watching the baby is also fun.
She knew in her heart whether Meng Ziyi was good at singing. She didn’t have to accept this kind of job. In the end, if she did, it would disgust the audience. Apart from fans, how many people are willing to listen to such a ridiculous song.
also said that other people also went out of tune, but at least others originally planned to stay in tune, but they just didn't perform well, and she did it even though she knew it wouldn't work.
Of course, this is not Meng Ziyi’s personal problem. To put it bluntly, this stage is a fan special. Only fans like it. The idol dramas in this market that are special to fans are no different.
It's just that Meng Ziyi gained a lot of favor through variety shows. He has many fans and can clean up a lot of ground.
But relying solely on fans is really not enough. Yang Chaoyue's "Seven Occasions of Auspiciousness" was highly promoted in the early stage. After it was released, except for the fans, there was no sound. The producer had to go crazy several times. It was miserable. I sold it and complained, but the result was still disastrous. In the final analysis,
traffic is just to give fans a spiritual sustenance, and most of them are teenagers, but these people's ability is only to the maximum extent possible and they can only shout in a small area on the Internet.
Once these so-called "idols" are put into the real market, their prototypes will be revealed. The silent majority will not have a presence online like fans, but they will vote with their money. It is understandable that
relies on traffic, but the short-term hustle and bustle gained by only selling ugliness and gimmicks can only fail in the end.
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