Recently, China Performance Cinemas took the five cities of Beijing, Shanghai, Guangzhou, Chengdu, and Xiamen in 2023 as samples, collected and analyzed data through more than 3,000 questionnaires, and released the "China Performances Cinemas National Performing Arts Market Annua

Recently, China Performance Cinemas took the five cities of Beijing, Shanghai, Guangzhou, Chengdu, and Xiamen in 2023 as samples, collected and analyzed data through more than 3,000 questionnaires, and released the "China Performances Cinemas National Performing Arts Market Annual Consumer Analysis Report" ” (hereinafter referred to as the report), the content covers consumption structure and characteristics, core customer group portraits, performance consumption intentions and needs. The

report shows that consumers in the national performing arts market of China Theaters are mainly young women born in the 1990s. Most of them have a bachelor's degree in education. They are engaged in advertising, media, culture, sports and other industries. The frequency of buying tickets to watch performances in theaters is 5 times a year. times or more. The consumption motivation mainly comes from the presence of well-known or favorite actors or theater troupes in the performance, followed by excellent directors and creators, well-known literature or film and television dramas or game IPs, etc. The latter two account for more than half of the votes, and the three combined account for an absolute majority. Advantage. Strong publicity and other means can only have a auxiliary effect on the behavioral motivations of consumers in the performing arts market. The

report shows that the preferred performance category for consumers in the performing arts market is musicals (accounting for more than 1/4), followed by dramas, dance programs such as classic dance dramas, ballets, modern dances, classical dances, etc., concerts, operas, and cross talk , sketches, operas, acrobatics, etc., as well as comprehensive performances such as theatrical performances. Drama and dance programs have the same audience base; concerts and operas have the same audience base.

The acceptable ticket price for nearly half of the respondents is 200-500 yuan; the votes for the second echelon of evenly matched votes are concentrated between 500-800 yuan and less than 200 yuan.

It is reported that the data is collected from theaters under the China Performance Theater Line, including Guangzhou Grand Theatre, Xiamen Minnan Grand Theatre, Shanghai Daning Theater, Beijing Shunyi Grand Theater, Chengdu High-tech China Performance Theater and the China Performance Theater Brand Strategy Center.

Text/Beijing Youth Daily reporter Shoupenghuan