Zhitong Finance App learned that Guotai Junan released a research report saying that according to Maoyan Professional Edition’s single-day box office forecast, the final box office for the New Year’s Day in 2024 is expected to be around 1.5 billion yuan, compared with the previous high of 1.3 billion yuan for the New Year’s Day in 2021. An increase of 15%. More importantly, the audience's enthusiasm for watching movies has been stimulated again after the summer season. There are currently 40 days until the Spring Festival, and movie releases generally last for 30 days, and pre-release announcements usually start two weeks in advance, which means that the enthusiasm for watching movies on New Year's Day can be better connected with the Spring Festival. Therefore, it is recommended to follow the rhythm of the Spring Festival stalls and announcements, and can arrange the Spring Festival stalls in advance.
▍The main points of Guotai Junan are as follows:
The New Year's Day box office of the movie hit a record high, with the highest single-day box office exceeding 700 million yuan.
As of 16:00 on January 1, 2024, the box office of the 2024 New Year's Day movie (2023/12/30-2024/1/1) has exceeded 1.4 billion yuan, setting the highest New Year's Day box office performance in history. Among them, the box office on December 31, 2023 reached 730 million yuan. The single-day box office was second only to the Spring Festival period and ahead of other periods. The average number of visitors per game in a single day exceeded 36 people per game, which also reached the level of the Spring Festival period. The New Year's Day period in 2024 will help the film market gradually heat up, and the audience's enthusiasm for watching movies is expected to continue into the Spring Festival period.
"Twinkle Twinkle Star" takes the lead, and "The Annual Meeting Can't Stop!" takes over.
As of 16:00 on January 1, 2024, among the more than ten new films released on New Year's Day, "Twinkle Twinkle Shining Star" has a box office of nearly 600 million yuan, becoming the New Year's Day box office champion in mainland film history. "The Annual Party Can't Stop!" ranked second with a box office of nearly 300 million yuan. At the same time, it overtook "Twinkle, Twinkle, Shining Star" to take the top spot in the single-day box office on January 1, 2024. Maoyan predicts that the box office of the two films will be the same. At about 1 billion yuan, they together form the top film in the New Year's Day schedule. "Goldfinger" and "Stealth" received about 200 million yuan at the box office, and Maoyan predicts that the box office will be around 500 million yuan.
The movie box office in 2023 will be nearly 55 billion yuan, and domestic films will continue to achieve great success.
According to data from the National Film Administration, the movie box office in 2023 will be 54.915 billion yuan, and the number of moviegoers will be 1.299 billion, both achieving the best data since 2020. Among them, the box office of domestic films was 46.005 billion yuan, accounting for 83.8%, which is about 20pct higher than the box office share of domestic films in 2019. The blockbuster movies in core schedules have become box office "harvesters". Movies with a box office of more than 2 billion yuan are all produced in the Spring Festival or summer movies. Among them, the Spring Festival movies "Man Jiang Hong" and "The Wandering Earth 2" have a box office of more than 4 billion yuan, becoming The most core film of 2023.
’s New Year’s Day stalls have come to a successful conclusion, and the Spring Festival stalls are worth looking forward to.
According to Maoyan Professional Edition’s single-day box office forecast, the final box office for the New Year’s Day in 2024 is expected to be around 1.5 billion yuan, an increase of 15% compared to the previous high of 1.3 billion yuan for the New Year’s Day in 2021. More importantly, the audience’s Enthusiasm for movies has been aroused again after the summer release. There are currently 40 days until the Spring Festival, and movie releases generally last for 30 days, and pre-release announcements usually start two weeks in advance, which means that the enthusiasm for watching movies on New Year's Day can be better connected with the Spring Festival. Therefore, it is recommended to follow the pace of Spring Festival stalls setting and announcements, and plan the Spring Festival stalls in advance.
Risk warning: The box office of
movies is not as good as expected, the quality of the Spring Festival scheduled movies is not as good as expected, and the scheduled movies may be changed, etc.
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