Cinema lines across the country are very popular on New Year’s Day this year. According to Beacon Professional Edition data, the national movie box office for the 2024 New Year's Day (December 31-January 1) will reach 1.54 billion, an increase of 179% year-on-year, setting a new peak for the New Year's Day holiday movie box office.
[1] Wuhan grew by 220% year-on-year, ranking first among the top ten cities in terms of growth
During the New Year's Day holiday, who contributed the most to the box office?
Looking at cities, Beijing, Shanghai, Guangzhou, Shenzhen and Chengdu rank among the top five in the country's box office. Among them, the Beijing New Year's Day movie box office reached 72.67 million, ranking first in the country. Guangzhou is the "dark horse" in the first echelon. The New Year's Day movie box office reached 48.29 million, an increase of 130% year-on-year, and its ranking rose directly from fifth place last year to third place.
Chongqing, Wuhan, Hangzhou, Xi'an, and Suzhou followed closely, ranking sixth to tenth at the national box office. Wuhan's New Year's Day movie consumption performance this year was extremely impressive: the movie box office during the three-day holiday reached 35.57 million, a year-on-year increase of 220%. The growth rate ranks first among the top ten cities in the country for New Year's Day movie box office. This also allowed Wuhan to surpass Hangzhou and rank seventh in the country.
Jiupai News reporters noticed that central cities, represented by Wuhan, had very good growth rates during the New Year’s Day period this year. Data shows that the movie box office in Central China on New Year's Day in 2024 reached 248 million, a year-on-year increase of 213%, and the growth rate ranked first among the seven major regions in the country. Central China accounted for 16.3% of the New Year’s Day movie box office, an increase of 2% from 2023. In one fell swoop, it surpassed North China and South China and became the second largest box office region for New Year’s Day movies this year, second only to East China.
Compared with last year's New Year's Day, movie consumption in third- and fourth-tier cities this year is also quite strong. During the three-day holiday, the box office of movies in third-, fourth- and fifth-tier cities across the country reached 610 million, a year-on-year increase of 216%. This year's box office performance in the sinking market has surpassed that of the entire country last year. At the same time, the box office share of third-, fourth- and fifth-tier cities this year has also increased from 34.8% on New Year's Day in 2023 to 39.8%, a record high.
[2] The box office record for a single New Year’s Day movie broke 600 million for the first time.
This year is also the most intense year for New Year’s Day movies. Lighthouse Professional Edition data shows that as many as 9 movies were released around the New Year's Day holiday, an increase of 7 movies compared to 2023.
After three days of market competition, "Twinkle Twinkle Shining Star" and "The Annual Meeting Can't Stop!" ", "Goldfinger", "Stealth" and "If You Are the One 3" ranked among the top five box office hits on New Year's Day.
Among them, "Twinkle Twinkle Shining Star", which is the box office champion, has a total holiday box office of over 600 million. This movie also set a new box office peak for New Year's Day movies. The previous record holder was "A Little Red Flower for You" which was released on New Year's Day in 2020, with a total box office of 525 million on New Year's Day.
The most popular movie scheduled for New Year's Day this year is the movie "The Annual Party Can't Stop!" starring Dong Chengpeng and Baike. "get. Douban data shows that 118,000 people have given it a high score of 8.1, which is the highest Douban score for a movie released on New Year's Day this year.
Judging from the reputation of the movies, this year’s New Year’s Day box office top-grossing movies did not produce “bad movies”. Douban data shows that the average Douban score of the top five box office movies on New Year's Day this year is 6.6 points, and no movie has a score lower than 6 points. In previous years, among the top five movies scheduled for New Year's Day every year, there would always be a movie with a Douban score of less than 6 points.
[Source: Jiupai News]
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