The record for the same period in 2021 is 1.303 billion yuan, a record high. Analysts pointed out that the New Year's Eve "ceremonial" consumption craze has significantly increased the box office on December 31, the New Year's Eve day, and movie consumption is accelerating its recovery.
The fantasy love film "Twinkle Twinkle Star" has become the biggest highlight of the New Year's Day release. It has ignited people's enthusiasm for watching movies since the pre-sale began. It was the single-day box office in all provinces, autonomous regions and municipalities except Beijing on December 31. champion, and eventually became the New Year's Day box office champion with a revenue of over 600 million yuan.
Liu Peng, president of the Maoyan Research Institute, a box office data analysis organization, said that the New Year's Day period has always been a period with a strong "ceremonial sense". New Year's Eve hits are common, and "Twinkle Twinkle Star" is a good fit for young couple audiences. The need for a “sense of ritual” during the New Year’s Eve.
The film drove box office revenue to jump to 733 million yuan on December 31, an increase of 36% from the previous highest box office record of 537 million yuan on New Year's Eve.
Rao Shuguang, president of the China Film Critics Society, also cited data and pointed out that this film satisfies the "ritual sense" consumer demand for the New Year's Eve and is favored by the majority of female audiences, becoming the main driving force for the New Year's Day box office in 2024.
Unlike the New Year’s Eve movies chosen by young couples, many parents prefer comedies and animated movies. Chen Yan, who lives in Baizhifang Street, Xicheng District, Beijing, is a mother of two children. As part of her New Year's Eve "ritual", she specially made an appointment with her best friend. The two of them took their five children and a total of seven people watched the "hilarious" show. The comedy movie "The Annual Party Can't Stop!" 》.
Chen Xuguang, director of the Film and Television Drama Research Center of Peking University, said that the richer the types of Chinese films, the better they can meet the diverse cultural consumption needs of audiences. Comedy movies suitable for parents and children to watch together have increasingly become a necessity for Chinese audiences’ film consumption.
《The annual meeting cannot be stopped! "ranked second at the New Year's Day box office with a revenue of 234 million yuan. Due to its good reputation, the film became the national single-day box office champion on January 1st. Box office data analysis agencies Beacon Professional and Maoyan have raised the film's total box office expectations to more than 1 billion yuan and 1.1 billion yuan respectively.
Movies have become an important part of Chinese people’s holiday cultural consumption. The New Year’s Day movie has witnessed the recovery of the Chinese film industry, and it has also made people have more expectations for the Spring Festival movie. Industry insiders expect more films to be announced for the Spring Festival in the coming weeks.
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