For many people, bidding farewell to the old and welcoming the new with a performance is an essential "ritual" during the New Year. Last night, a "zero-ticket" roadside concert was staged again in Guiyang. Tens of thousands of people celebrated New Year's Eve together, bringing a lot of fireworks to the "City of Philharmonic" and a consumer boom.
There are still three hours before the roadside concert New Year's Eve Carnival starts, and the fashion market and trunk market outside the Guiyang International Convention and Exhibition Center are already busy. Cooking tea by the fire, camping in tents... the 60 stalls are a collection of popular gathering methods among young people nowadays. Merchant Liu Jiong sells braised meat here and made thousands of dollars in just a few hours. "Business is very good today, with a lot of traffic. I look forward to making a lot of money in 2024."
has gained popularity and boosted the economy. In a shopping mall 1 km away from the concert, dining and shopping consumption increased year-on-year. Jiang Wen, the person in charge of the Yueran Time project, "Concerts accounted for 30% of the increase in passenger flow. Sales increased by 20%, and the growth point came from the time period during which the concert was held."
At 7:30 in the evening, the New Year's Eve Carnival started on time, with Miao Feige, rock, bel canto, opera, pop... "La La Land" brought people together on the last night of 2023, and tens of thousands of people celebrated the New Year together. Make a wish together.
Hu Xinyue, a vocal teacher at Guizhou University Conservatory of Music, will sing two songs with her classmates that night. "I am very excited. It is the first time to celebrate the New Year with thousands of people. We will use music to express our feelings and build dreams together in 2024."
Guiyang musician Zhu Ke’s show is the finale. For him, who grew up in Guiyang, this year’s New Year’s Eve is particularly different, “popular, down-to-earth, and smelling like fireworks.”
From singing in "village ba" to "village super" and then to roadside concerts, Guizhou musician Die Dangjiu has been expressing his love for this land through songs: "Being able to sing our national culture at the New Year's Eve concert , inheriting our national culture, very excited, very excited."
While the concert brings an audio-visual feast, the outdoor 9,000-square-meter venue also provides everyone with a trendy entertainment experience. Zhu Yunting, a student at Guizhou University, told reporters that roadside concerts are a specialty of Guiyang, and she came to the concert for this characteristic. "It is very romantic to make a wish with thousands of people. My New Year's wish is to graduate smoothly next year. I wish everyone a happy New Year." ".
In the past year, more than 100 roadside concerts were held in the streets and alleys of Guiyang, at Wenchang Pavilion, next to Jiaxiu Tower, and on the cross street... Attracting nearly 50 million online and offline audiences, with a total network exposure of 500 million According to statistics, the holding of roadside concerts has increased the revenue of surrounding merchants by more than 30% on average.
Hu Lin, Secretary of the Party Committee and Director of Guiyang Culture and Tourism Bureau, said: "Next, we will continue to enrich the 'music + tourism' multi-cultural tourism format, and build roadside concerts into a new model after 'Village Ba' and 'Village Super' Another business card, striving to create a phenomenal cultural IP with lasting influence, so that everyone can feel the warmth of Guiyang, the 'City of Philharmonic'."
Reporter's Notes:
Roadside concert, let us see the blossoming flowers , the crowds are booming, and it also allows us to see that music "traffic" has turned into economic "increment". Say goodbye to 2023. The glory, regret, beauty, and missed things are all left in 2023. At this moment, please pay tribute to the past. Applaud yourself for your efforts. I hope everyone will continue to love, have fun and look forward to in 2024, and go to every mountain and sea.
Hello, 2024.
(Reporter: Tian Jiajia)
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