’s lively movie market is back! The three-day 2024 New Year's Day came to an end last night, with a total box office of 1.533 billion yuan, setting a new high for the New Year's Day box office in Chinese film history. "Twinkle Twinkle Star" became the box office champion on New Year's Day in 2024 with a box office of 608 million yuan, and "The Annual Party Can't Stop!" ""Goldfinger" ranked second and third with 234 million yuan and 220 million yuan respectively.
"The performance of this New Year's Day film is really good. The films on the market include romance films that fit the New Year's Eve theme, and comedies that can soothe the souls of working people. Even crime action films, because there are many people who like them. The idol appears in the movie, giving it the aura of a star." Cinema manager Chen Jun said.
A total of 7 new films have entered the market this New Year's Day, and one film has been re-released, plus "Sneak" and "The Annual Meeting Can't Stop!" which will be released one day in advance on December 29, 2023! ” and other 5 new films have greatly enriched the audience’s choices. In the end, the total number of moviegoers on New Year's Day in 2024 was 36.61 million, and the total number of screenings was 1.402 million, setting a new high in the total number of New Year's Day screenings in Chinese film history. Among them, the market's single-day box office on December 31, 2023 reached 732 million yuan, breaking the Chinese film market's "New Year's Day" single-day box office record. This is also the first national single-day box office record in 336 days since January 28, 2023. The box office exceeded 700 million yuan again. The
movie "Twinkle Twinkle Star" is adapted from the online drama of the same name. The line "Zhang Wansen, it's snowing" in the drama has touched many viewers. This time the movie version firmly grasps this point and launches "It's Snowing" ", tickets were sold out on the day of pre-sale. Chen Jun believes that the reason why the film is such a hit at the box office is that it "creates a very romantic sense of ritual for watching movies." It is a rare romantic experience for young audiences who like novelty.
The comedy movie "The Annual Party Can't Stop!" directed by Dong Runnian and starring Dapeng. " has become a surprise film for the New Year's Day release in 2024. The film tells the story of a factory fitter who was transferred to the group headquarters by mistake but unexpectedly became a gold-collar factory worker. It makes a bitter satire on the current bad habits in the workplace and is very exciting for part-time workers. Human emotions and empathy. After the film was released, the box office has been rising for three consecutive days, and its performance is very eye-catching. The film's Douban score is as high as 8.1 points, ranking third among all domestic films in 2023, second only to "The Wandering Earth 2" and "Chang'an Thirty Thousand Miles".
The crime dramas "Stealth" and "Goldfinger" starring Andy Lau performed steadily. In "Stealth", Andy Lau once again tried a villain role after 16 years, playing the role of Lin Jinan, a drug lord who hides behind the scenes. In "Goldfinger", Andy Lau and Tony Leung collaborated again after many years. Andy Lau played the positive character Senior Investigation Director Liu Qiyuan in the film. One is good and the other is evil, allowing viewers who like him to watch enough at one time. The overall box office performance of Hong Kong movies in the mainland market in 2023 was poor, but the box office performance of these two films was still good.
Surprisingly, after the comedy movie "If You Are the One 3" directed by Feng Xiaogang and starring Ge You, Shu Qi and others was released on December 30, the market performance was a mess, and it only collected more than 20 million yuan at the box office that day. Although the film's Douban score is 6.2 and its overall quality is online, it still cannot attract audiences.
film market expert Jiang Yong believes that the popularity of the New Year's Day film market proves that the audience's enthusiasm for watching movies has once again exploded after several months of "latency" after the 2023 summer season. "Good reputation, creativity Movies that are satisfying and close to the lives of young people are still the most popular among audiences."
(Source: Beijing Daily Client)
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