Every New Year's Eve is the most important period in the film industry. It can be said that it serves as a link between past and future, summarizing the past year and paving the way for the next year, especially for the Spring Festival. Prepare, just recently the box office of the New Year's Eve movie in 2024 broke the record for the same period in film history. How should we analyze this matter?
1. The box office of New Year’s Eve movies broke the record for the same period in film history
According to The Paper, according to data from Beacon Professional Edition, as of December 31, the total box office of the 2023 New Year’s Eve movie exceeded 537 million yuan, breaking the highest box office for the New Year’s Eve movie in Chinese film history. record. The top three box office-grossing movies during the New Year's Eve period are "Twinkle Twinkle Star" and "The Annual Party Can't Stop!" "Goldfinger". According to Maoyan Professional Edition data, on December 31, the single-day box office during the New Year's Eve period exceeded 500 million yuan. This is the first time since August 6 that the single-day box office exceeded 500 million yuan after 146 days.
As the New Year approaches, movie schedules are divided into Lunar New Year schedules, New Year's Day schedules, and New Year's Eve schedules from different time dimensions. The New Year's Eve stall refers to the box office on a single day, and the New Year's Day stall refers to the period from December 30 to January 1, 2024. The Lunar New Year stall has the longest time span, and the box office from November 24 to December 31 is included in the calculation. According to Beacon Professional Edition data, the total box office (including pre-sales) of new films on New Year's Day in 2024 has exceeded 1 billion yuan as of 12:00 on December 31. As of 18:42, the total box office reached 1.184 billion yuan. The total box office for the Lunar New Year stalls exceeded 4 billion yuan at 18:53 on December 30.
As of press time, the New Year's Day box office (including pre-sales) of "Twinkle Twinkle Star" has exceeded 532 million, becoming the New Year's Day box office champion in Chinese film history. "Twinkle Twinkle Star" is iQiyi's first budget drama to exceed 100 million. Qu Chuxiao and Zhang Jianing play the male and female protagonists Zhang Wansen and Lin Beixing respectively. "Zhang Wansen, it's snowing", this line in the play became popular in real life, expressing his longing in a literary and implicit way. Therefore, the movie version of "Twinkle Twinkle Star" set up a special "Snow Field" screening event, which caused fans to rush for tickets and many theaters spontaneously purchased snow-making equipment.
2. Is the 2024 movie going to have a good start?
At the beginning of 2023, the Chinese film market has had a good start. The box office of the New Year's Eve movie successfully broke the record for the same period in film history. How should we view this matter?
First of all, the New Year's Eve period is an important film period that connects the year, and its box office performance often reflects the popularity of the film market throughout the year and changes in audience viewing habits. The box office of New Year's Eve movies from the end of 2023 to the beginning of 2024 broke the record for the same period in film history, which is undoubtedly a strong proof of the continued steady development and recovery of the Chinese film market. This growth trend is not only due to the effective adjustment of my country's market opening and the comprehensive recovery of social and economic activities, but also the continuation of the prosperity of the film market in 2023 at a specific time node. In particular, the remarkable results achieved during the summer season have boosted industry confidence and prompted more high-quality films to be released during the New Year's Eve period, thereby attracting a large number of audiences to theaters.
Secondly, with the development of the economy and the improvement of living standards, consumers' consumption concepts and behaviors have undergone great changes. In this process, self-pleasant consumption has gradually become an important consumption trend. Self-pleasant consumption means that consumers pay more attention to their own needs and preferences when purchasing goods or services, and pursue a personalized and quality consumption experience.
In the field of movie consumption, the performance of self-pleasant consumption is particularly obvious. More and more viewers are paying more attention to their own interests and preferences when choosing to watch movies, rather than blindly pursuing popular blockbusters. This change in consumption concepts makes it possible to diversify and personalize the New Year's Eve movie market. Audiences can choose different types of movies according to their preferences to get a better movie-watching experience.
In addition, self-pleasant consumption is also reflected in the audience’s requirements for movie quality. As the audience's aesthetic level improves, they have higher and higher requirements for film production level, plot, actor performance and other aspects. This makes film companies pay more attention to improving the quality of the films to meet the needs of the audience when producing New Year's Eve movies.
Third, although the current film market is showing a good development trend, the key to maintaining this momentum is content. Only by continuing to release high-quality and creative film works can we attract more audiences to the theater and create greater value for the film market.
On the one hand, content is the core competitiveness of the film industry. In the highly competitive film market, only those original and fascinating works can stand out and win the love of the audience. Therefore, film creators need to constantly explore themes and innovate expression methods to increase the appeal of their works.
On the other hand, content innovation is the key to the sustainable development of the film industry. As consumers have higher and higher demands for film works, the film industry needs to constantly introduce new products to meet the needs of the audience. This not only requires film creators to have keen market insight and innovative spirit, but also requires the entire industry to increase investment in technology research and development, talent training, etc.
Fourth, the record-breaking box office during the New Year's Eve period is not only a reflection of short-term performance, but also a sign that the Chinese film industry is gradually maturing and internationalizing. This means that substantial results have been achieved in various aspects such as industrial policy optimization, market environment improvement, and industrial chain improvement. At the same time, this also provides broader development space and business opportunities for film investment, production, publicity and other aspects, thereby driving the upgrading and transformation of the entire cultural industry.
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