According to Lighthouse professional data, the total box office of the Lunar New Year in 2023 will reach 4.503 billion, with a total of 110 million visitors. "The Third Brigade", "Twinkle Twinkle Star" and "Walking through the Angry Sea" are the top three at the box office. These three movies The box office of the film exceeded 500 million, and its performance was very eye-catching.
The film "The Three Brigades", which has been released for more than half a month, has developed a very strong long-tail box office curve with its good reputation, and has also established a firm foothold in the New Year's Day period. It finally became the box office champion of the Lunar New Year period in 2023 with a box office of 559 million; "Twinkle Twinkle Star" achieved a box office of 551 million in the last two days of December, and at the same time led to the New Year's Eve single-day box office on December 31 to exceed 731 million. This is also the first time since January 28 at the beginning of the year Since the Spring Festival, the national single-day box office has exceeded 700 million for the first time in 336 days, significantly breaking the New Year's box office record in Chinese film history, and making the Chinese film market in 2023 end with a brilliant result.
Beacon Professional Data Analyst Chen Jin said that a total of 77 films were released during the Lunar New Year in 2023, a significant increase compared with previous years and very close to the 81 films in 2019. The total number of screenings was 13.6584 million. On the supply side There has been a significant recovery on both the screen and the projection side. At the same time, the film types are rich and the themes are diverse.
In the 2023 Spring Festival, summer and other popular schedules, female audiences hold up more than half of the sky, and the Lunar New Year segment is no exception. Female viewers account for 57%, making it the Lunar New Year segment with the highest proportion of female viewers; "Twinkle One Twinkle One" For the three films "Twinkle Star", "Lighting Store" and "Goodbye Li Cola", the female audience accounted for more than 60%, especially "Twinkle Star" reached 73.8%, second only to "Barbie" " has become the film with the second highest proportion of female viewers in 2023. "Aquaman 2: The Lost Kingdom" and "Tides of Fury" have a more prominent male audience.
In addition, the overall performance of domestic films in 2023 is outstanding. The top 11 box office films for the whole year are all domestic films. Among the top ten domestic films in the Lunar New Year period, except for "Aquaman 2: The Lost Kingdom", the remaining nine are all domestic films. piece.
The 2023 New Year's Eve box office performance was even more eye-catching, with a box office of over 731 million yuan, which significantly broke the film history record. Among them, "Twinkle, Twinkle, Shining Star" had a single-day box office of 326 million, accounting for 44.6% of the overall box office. It made the largest contribution and was also the first New Year's Eve film. A film that exceeded 300 million, the film performed amazingly in the pre-sale stage. The pre-sale box office exceeded 300 million, becoming the pre-sale box office champion in 2023. The film is deeply loved by young female audiences, with a proportion of young audiences aged 24 and under. Nearly 60%, it is also the film with the highest proportion of young audiences aged 24 and under in 2023. Movie-watching activities with a strong sense of ritual such as "Snow Field" are favored by young audiences.
comedy film "The Annual Party Can't Stop!" "has become the box office champion during the New Year's Eve period in Beijing. The theme of "workers" is very suitable for office workers in first-tier cities. In addition, "Taylor Swift: The Age of Concert Tour" was released on December 31. The box office on the first day also exceeded 40 million. The average attendance of the film in first-tier cities was as high as 61.4 people per game, ranking first.
Text/Beijing Youth Daily reporter Xiao Yang
editor/Qiao Ying
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