Red Star Capital Bureau reported on January 1 that Oriental Selection (01797.hk)’s 2023 New Year’s Eve live broadcast in Guangxi came to an end with Dong Yuhui leading the anchors. On the first day of 2024, the Oriental Selection live broadcast room will have a rest day and will continue to broadcast on January 2. At the same time, Dong Yuhui's new account "Walking with Hui", which has nearly 3 million fans, has also been officially announced recently and will premiere on January 9, 2024. The Red Star Capital Bureau also noticed that on the evening of December 29, 2023, 13 days after being dismissed, former CEO Sun Dongxu appeared in the Oriental Selection live broadcast room for the first time.
Sun Dongxu returned to the live broadcast room after being dismissed.
repeatedly teased that he was no longer the CEO.
The Red Star Capital Bureau noticed that a few days before the live broadcast of "the return of the former CEO", Dongfang Selection's Douyin account released multiple previews. The popular "Guangxi Trip" video recorded the process of a group of anchors including Feng Feng, Yoyo, Pengpeng and Mingming taking a plane from Beijing to Guangxi.
Since Dong Yuhui did not appear in the video, many fans asked in the comment area: "Will Dong Yuhui go?" "Where is Teacher Dong Yuhui?" Some fans expressed regret, "I completely went to Hui."
However, some netizens remembered Sun Dongxu, who had not appeared in the Oriental Selection live broadcast room for a long time. Under a video of the anchors taking a plane, some sharp-eyed netizens commented: "I seem to have seen Uncle Sun, in the row in front of Feng Feng." Another netizen said, "Everyone misses Sun Meili."
After everyone arrived in Guangxi, on the evening of December 29, 2023, Sun Dongxu returned to the live broadcast room for the first time 13 days after being dismissed. According to Jiemian News, Sun Dongxu said that the live broadcast was to talk about products and chat with the audience, but he once again mentioned the "little essay controversy." He said that he now pays more attention to facial expression management, always smiling and not being too serious to avoid misunderstandings among unfamiliar friends. He said that he had previously posted a very serious apology video, which had been viewed more than 50 million times across the Internet, which led to his current embarrassing situation: he is extremely well-known, but his reputation is low. Sun Dongxu also joked that unlike Oriental Selection's self-operated products, which have a high reputation, their popularity is average.
Sun Dongxu also once again explained the previous incident of "throwing the phone": "I really didn't drop the phone that day. I was in a relatively nervous and uneasy state. My performance that day was not the state in which I usually talk."
Red Star Capital Bureau Attention After that, Sun Dongxu quickly got into the mood and started bringing goods. During a live broadcast with anchor Dundun, he laughed at himself for "delivering goods and beating others", and also joked about his dismissal. "You have worked hard for a year and gave me so many valuable suggestions. If I had listened to some of your suggestions earlier, I would not have been dismissed." Sun Dongxu said to Dundun.
"I am Xiao Sun now. My main job is to move wherever the company needs me. I am just a brick." Sun Dongxu also said that he has received many suggestions from netizens, "Smile and be low-key, speak with caution." "Proceed with caution." This live broadcast is mainly about Dundun, and I am no longer the CEO. In this regard, Dundun also cooperated: "I used to be a CEO, but now I have become a mascot."
Oriental Selection holds a New Year's Eve party in Guangxi
Dong Yuhui's new account will premiere next week
Looking back on the "little composition" incident of Oriental Selection, It finally ends with Dong Yuhui's "promotion" and return. On December 18, 2023, New Oriental Education Technology (Group) Co., Ltd. announced the appointment of Dong Yuhui as the cultural assistant to the chairman of New Oriental Education Technology Group and concurrently as the vice president of New Oriental Culture and Tourism Group. In the early morning of that day, Oriental Selection's live broadcast preview poster showed that Dong Yuhui's identity had become "Senior Partner of Oriental Selection."
’s trip to Guangxi is approaching the New Year’s Eve, and many anchors from Oriental Selection are also preparing programs for the New Year’s Eve party. According to on-site photos released by Oriental Selection, on the evening of December 31, 2023, many fans from afar took photos with Dong Yuhui at the event, ushering in 2024 together.
On December 30, 2023, Dong Yuhui’s new account “Walking with Hui” also officially announced that its premiere date will be January 9, 2024. The company of this account is certified as Youhui Peer (Beijing) Technology Co., Ltd. As of press time, the account has more than 2.9 million followers.
Currently, this account has published a total of 3 videos. Dong Yuhui said in a video: "Special agricultural products, various books, natural scenery, celebrity interviews, cultural tourism, we will continue as always and never forget our original aspirations."
According to public information, Peer with Hui (Beijing) Technology Co., Ltd. Established on December 22, 2023, with a registered capital of 10 million yuan, Dong Yuhui is the legal representative, executive director, and manager, Yu Minhong serves as the supervisor, and the final beneficial shares are 99%. The company's business scope includes Internet information services, wholesale of daily necessities, retail of fresh meat, fresh fruits and other products, commercial performances, tourism business, etc.
According to the equity penetration information, it can be seen that Yihui Peer (Beijing) Technology Co., Ltd. is a wholly-owned subsidiary of Beijing New Oriental Xuncheng Network Technology Co., Ltd. Sun Dongxu serves as the legal representative, director, and manager, and Yu Minhong serves as the chairman .
Red Star News reporter Jiang Ziwen
editor Xiao Ziqi
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