On January 1, Dragon TV released the zero o'clock battle report of "Dream Comes True in the East·2024 Dragon TV New Year's Eve Ceremony": csm-huan party ranked first in multiple time periods, Kuyun first-tier cities ranked first, and the single-point viewing share exceeded 9, The ratings of multiple networks collectively exceeded 1, and the real-time ratings of Kuyun multiple networks ranked among the top two.
At the same time, the online live broadcast data of this grand ceremony is also very dazzling. Yu Shi took the stage and sang songs such as "Long Dependence" and "Bridge of Tears". The popularity of iQiyi's live broadcast directly climbed to 33 million. Zhang Ruoyun took the stage and sang songs such as "Push the Door to the World" and "Poetic Meaning". The popularity of the live broadcast continued to rise to 35 million. Next, "Golden Voice Partners" Tengger and Bai Jugang sang "The Lonely Warrior", and the popularity of the online live broadcast continued to rise. In the end, iQiyi’s popularity exceeded 40 million, firmly ranking first.
At the same time, Dragon TV released zero-point battle report data showing that "Dream of the East·2024 Dragon TV New Year's Eve Ceremony": the number of live broadcast viewers on the entire network exceeded 100 million; the number of hot searches on the entire network was 400+; the number of main topic reads increased by more than 700 million.
Obviously, whether it is in terms of real-time ratings results or online live broadcast popularity, "Dream Comes True·2024 Dragon TV New Year's Eve Ceremony" has achieved results worth being proud of by satisfying the audience. Looking at all the stage content of Dragon TV's event, I think this New Year's Eve event can be summarized in the following sentence: It sounds so good, it looks so good, it is a true oriental aesthetics festival.
sounds really good, there is no doubt about it.
Since it is a New Year’s Eve party, it focuses on winning with the quality of its songs. When it comes to song and variety shows, Dragon TV has always had strong genes. In 2023, the fifth season of Dragon TV's "Our Song" still maintained phenomenal audience popularity and gained a very good audience reputation. At this New Year's Eve ceremony, many "Our Song" contestants took the stage and sang songs that everyone is familiar with. This in itself has strong audience appeal.
For the audience of the New Year's Eve Gala, whether the songs at the party are good or not is one of the most direct reasons for their choice. The audience’s ears control the audience’s remote control. At the 2024 Dragon TV New Year's Eve Gala, I personally think that the works that can be called classics include but are not limited to the following:
All the "Teng's Cute Songs" brought by Teacher Tengger, "Invisible Wings" and "Love" "You", "The Sun Never Sets", "Umeko-chan" and "Outbreak of Courage". Especially "Umeko-chan" simply brings the audience back to the stage of the fifth season of "Our Song". Teacher Tenger can sing all the songs with Teng's flavor. Later, "The Lonely Warrior" brought by the two "golden partners" Tengger and Bai Jugang will definitely become a popular song in 2024. It is so beautiful, so powerful, and a true soul singer.
In addition, the content of songs that I personally find very shocking include "Towards the Clouds" and "My Beauty" by Teacher Huang Qishan, "Flowers in Dreams" and "The Farthest Place Seen" by Angela Chang, and "The Wind Rises" by Wu Qingfeng Works such as "A Picture of Mountains and Rivers" by Man Shuke, Wu Mochou, Fu Longfei and Naiwan, and "Looking Back Again" by Hu Ge and Tang Yan. This is the level of a top concert, the level of Dragon TV. Many singers capture the ears of the audience as soon as they open their mouths.
is really beautiful, there is no doubt about it.
This time, the biggest feature I felt in the stage effect of Dragon TV’s New Year’s Eve Ceremony was the sense of “chasing light”. The combination of lighting, light and shadow, light matrix, etc., all allow the audience to feel the "first light" of the sunrise in the east in 2024. At the same time, it must be emphasized that only when the dance is beautiful but not chaotic can you have aesthetic enjoyment. In this regard, Dragon TV's New Year's Eve Gala has reached the top level in the country.
sounds good and looks good, and they should exist simultaneously. In the specific song works, the audience can feel the sincerity and ingenuity of Dragon TV. There are too many songs in this party. Not only are the singers' singing beautiful and pleasant, but also the stage art effects are eye-catching. It's a treat for both ears and eyes. This sense of enjoyment is the main reason for controlling the audience's remote control.
The Oriental Aesthetics Festival is the real charm of this New Year’s Eve.
Among the program contents of "Dream Comes True·2024 Dragon TV New Year's Eve Ceremony", there is a pre-recorded video content, which is very interesting. It shows compatriots from all over the world passing through Dragon TV's New Year's Eve Ceremony stage to say hello to the audience, and Send blessings to the motherland. Obviously, among viewers around the world, the word "Oriental" on Dragon TV represents Shanghai and China in the east of the world. Dragon TV also presented a New Year’s Eve audio-visual feast to global audiences through its unique oriental beauty.
This kind of oriental aesthetics has typical traditional Chinese aesthetic characteristics. At the same time, it also incorporates the truly authentic taste of Shanghai, the Oriental Pearl. Especially the segment of "The Sound of Philharmonic" and the following programs of the "Flowers" crew brought the words "Oriental Aesthetics Festival" to the most vivid extent.
As soon as the music of "Phantom of the Theater" played, the audience was reminded of Dragon TV's highly praised variety show "Philharmonic City". In 2023, "La La City Youth" will be broadcast on Dragon TV. This is also the second season of La La Land. Musicals have taken root on Dragon TV, and at the same time, they have also entered a period of rapid market growth in Shanghai.
The crew of "Flowers" met with the audience, and the classic melody of Hu Ge and Tang Yan's "Look Back" played, filling Dragon TV with Shanghai's unique aesthetic flavor. As this grand ceremony party says, go all out and start new. Dragon TV has indeed been moving forward in the past 20 years, shining with the light of the future and the light of Shanghai. The Shanghai-language version of "Flowers" will also be broadcast on Dragon TV on January 2, 2024. After the 2024 Dragon TV New Year's Eve Ceremony, this highly stylized "Oriental Aesthetics Ceremony" will still be continued in the TV series "Flowers" broadcast on Dragon TV.
In addition, this grand ceremony has many beautiful details, such as the continuity of scenes, natural advertising, etc.
For this feature, I can sum it up in a few words: coherent sequence, no nonsense; natural advertising, showing quality. The New Year's Eve party certainly needs to have advertising and commercial activities, which is understandable. However, if the advertisement is not natural enough, it will not play its real role. Many of our evening parties fail because the advertising is too hard and takes too long, resulting in a loss of reputation among the audience.
Looking back at Dragon TV's New Year's Eve celebration, every time the program is connected, it is very coherent. The hosts don't talk too much. Even if there is commercial embedded content, it is just right and shows quality. Especially the host Lin Hai, as the singers praised in the fifth season of "Our Song" - he is a walking music database. When the hosts of Dragon TV interacted with the singers, they were all filled with respect for the singers and their knowledge of music. This warmth also made this grand ceremony possible.
is like this, "Dream Comes True in the East·2024 Dragon TV New Year's Eve Ceremony" is really nice to listen to and watch, a real oriental aesthetics festival. After the live broadcast, there are many songs in this party that are worth listening to and watching again and again. In this way, in 2024, China Satellite TV's festival program will have another high-quality start. (Text/Ma Qingyun)
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