"Zhang Wansen, it's snowing!" In this star-studded New Year's Eve period, a romance film "Twinkle Twinkle Star" relies on the "snow field" with artificial snow in the theater, starting from pre-sale , it was a smash hit at the box office, breaking the pre-sale box office record for Lunar New Year movies in the past three years.
Yesterday was the first day of the film's release. According to Maoyan Professional Edition data, as of 21:42, the single-day box office of "Twinkle Twinkle Star" reached 225 million yuan, far ahead of "Goldfinger" starring Tony Leung and Andy Lau. " (62.59 million), "If You Are the One 3" starring Ge You and Shu Qi.
But at the same time, the fancy "snowing resorts" across the country have also hit the major social platforms. #雪场 embarrassed##张万sen狠地狠# yesterday afternoon even rushed to the second place in the hot search list the third.
can be said to have triggered a wave of onlookers and discussions.
This movie is adapted from the TV series of the same name. After the TV series was launched in January last year, it emerged as a dark horse and became iQiyi's first revenue-sharing drama to exceed 100 million. The famous line "Zhang Wansen, it's snowing" that represents longing in the play also became popular all over the Internet along with the play. After the movie version was finalized, it was also very good at marketing. At the beginning of the pre-sale, it was announced that at 13:14 on the day of the release on December 30, snowy "snowfields" would be organized in 1,314 theaters across the country. ". Under such marketing, many theaters were sold out as soon as tickets were sold.
Experiencing the feeling of snow in the theater is romantic no matter how you think about it. However, in reality, because the snow equipment in each cinema is not uniform, embarrassing things happen. Some theaters use snowmaking machines, some theaters use snow spray cans, some theaters have fixed seats, and some theaters have employees carry the machines around to spray, so some snowstorms become blizzards, and some snowstorms It turned into an avalanche, some fell into local light snow, and some fell into Wangwang snow cake...
The difference between different "snow resorts" is probably this winter. , the difference between heavy snowfall in Shandong and first snowfall in Hangzhou.
Some theaters are so busy that they even forget about the snow, so they have to pay out of their own pockets to compensate the audience for the snow experience.
Seeing the various "snow resorts" posted by everyone, some netizens couldn't help but complain, does it have to snow? Some netizens couldn't help but feel sorry for the cleaning lady in the theater...
Have you gone to see the "Snow Resort" this New Year's Eve? Do you support such a "snow resort"?
Source: Chengshi Interactive·City Express
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