New Year's Day file officially opens!
Feng Xiaogang's new film was spoiled, Tony Leung and Andy Lau resigned themselves to it, and "Twinkle, Twinkle, Shining Star" took the lead.
The first place was naturally "Twinkle, Shining Star", which set a record in pre-sales. It relied on its first pre-sales The daily box office easily exceeded 200 million, and it is going to create a new box office record on the first day of the New Year's Day movie history.
Tony Leung and Andy Lau's new film "Goldfinger" ranked second, so naturally they were defeated.
However, the former king of Lunar New Year movies, "Fung's Comedy" and "If You Are the One 3" only ranked fifth, and were completely beaten!
"Twinkle Twinkle Star" adapted from the TV series of the same name is really eye-opening.
You must know that there are quite a few movies adapted from the TV series of the same name in the past two years, such as "Want to See You", "Love Is Delicious", etc., and in terms of dramas, these two are better than "Twinkle, Twinkle, Twinkle" "Bright Star" was even more popular, but who would have thought that the movie "Twinkle Twinkle Star" would be a hit, and pre-sales exploded.
Although it once set off a wave of refunds, the base is huge after all. In addition to the special schedule such as the New Year's Eve, the film crew even designed a special show and relied on marketing and publicity to create a new pre-sale record in film history. Look at those special shows, whether it's 1314, 520, or even the midnight New Year's Eve show, all the venues are full and it's hard to get a ticket. Such a grand event has only happened during the Spring Festival in the past. I didn't expect it to be staged in advance on the New Year's Day now. Damn it. Such a film completely detonated the New Year's Day schedule.
Although the New Year's Day release only lasts for three days, relying on these three days, regardless of the quality and reputation, the box office results of "Twinkle Twinkle Star" have already achieved great success.
And what is the quality and reputation of this video?
Of course, there are two worlds of ice and fire. The word-of-mouth competition between drama fans, actor fans, and ordinary viewers has always been like this.
may have a bad reputation, but it is enough for fans, and for the film producers, three days of box office is enough.
, this New Year's Day release, belongs to Andy Lau's world.
plays "Goldfinger" on one hand and "Stealth" on the other. For him, it can be said that he is extremely busy.
Both films feature talented actors and actresses, and they are set to start a year-end Hong Kong film craze. But quality still determines reputation, and reputation determines box office.
However, the reputation of "Stealth" was in shambles, but "Goldfinger" sustained it.
Hong Kong films in the past two years have been terrible, both in terms of film quality and box office performance. From the perspective of actors, the older generation is basically supporting them, such as Andy Lau, Tony Leung, Simon Yam, etc. The lack of success is visible to the naked eye. Coupled with the outdated and clichéd themes, there is no hope for the revival of Hong Kong films.
Dapeng has been busy this year, first with "Keep You Safe", then "Warm", and "The Eighth Suspect", and now at the end of the year, there is another "Annual Party Can't Stop". Regardless of whether he is a director or an actor, Dapeng can always impress people. Of course, the box office is also guaranteed.
"The Annual Party Can't Stop" is another film starring Dapeng. It has already won 100 million in box office after two days of screening + release, which is also a good performance. This time, Dapeng plays a low-level person again. Because he accidentally opens up a path for upward mobility, he starts a hilarious career journey. In the end, there is realistic criticism and satire, and he is full of laughter and tears. Dapeng this time Won again.
Dapeng is a director and actor, but he has achieved the best in every aspect and has an important place in the film industry.
The 65-year-old Feng Xiaogang has directed a movie again after four years, and it is also a sequel to an old IP. It is undoubtedly very familiar to him.
"If You Are the One" started in 2008 and won the box office championship of that year with a box office of 325 million. Then in 2010, "If You Are the One 2" won a box office of 471 million.
Now, after 13 years, the original team has returned to the Lunar New Year movie with "If You Are the One 3". However, things are different now.
The appeal of "Feng's Lunar New Year Comedy" has been sharply reduced. Although Feng Xiaogang also pursues trendiness, both The timeline is set in the future, artificial intelligence humans are introduced, and there is a "dopamine" color style. In addition to the traditional comedians Ge You and Fan Wei, new comedians Yue Yunpeng and Chang Yuan are added, but "Feng's comedy" has long since declined. .
Of course, Feng Xiaogang also clearly knows that times have changed and his golden age has long passed. He has already bowed his head and humbly accepted the opinions of the public, but he is still powerless when it comes to the box office. Especially among the younger generation, Feng Xiaogang has lost his advantage.
The competition for this New Year’s Day sale is fierce, and it is already a preview of the Spring Festival sale.
Of course, the gap between the films is also huge. After all, the New Year's Day period is shorter, so who can grasp the only three days of the holiday is quite critical. But nowadays, the long-tail effect is increasingly important for a film, especially in a short release like this. Even if it can win good box office in these three days, it may not be able to have the last laugh. But for some small and medium-cost films, time and speed are all that matter, and the schedule effect is the main focus.
On this New Year's Day, "Twinkle Twinkle Star" has already won, but there is still suspense about who will have the last laugh, so stay tuned!
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