A few days ago, Liangshan Prefecture of Sichuan Province held a press conference to report the case of live broadcast sales of goods by Internet celebrities with "Qubu" and "Zhao Ling'er" as the main representative teams. Under the banners of "helping farmers" and "high-quality original ecology", the team sold fake Daliangshan agricultural specialties to more than 20 provinces across the country, with sales exceeding 10 million. In just a few months, Zhang, the owner of the Internet celebrity company behind the team, made illegal profits of more than 3 million yuan, and the illegal income of the two anchors was more than 700,000 yuan. In July 2023, Zhang and other suspects were arrested on suspicion of counterfeiting registered trademarks and false advertising.
Two anchors "encountered" in the mountains and started live broadcasting to sell goods.
account fans both exceeded 2 million
23-year-old Qu Bu and 27-year-old Zhao Ling'er became popular due to a short video of "accidental encounter": On August 19, 2022, Zhao Ling'er A short video platform released a video, telling the story of her "accidental encounter" with Qu Bu, a simple and handsome young man from the Yi ethnic group in a remote mountain village in Liangshan, and she warmly invited him to her home.
It was this "accidental encounter" video that made Qu Bu and Zhao Linger become popular online overnight. Soon after becoming popular, the two began frequent live broadcasts to sell agricultural products, mainly selling walnuts, honey and other agricultural products.
▲Internet celebrity anchors Zhao Linger and Qu Bu sold honey during the live broadcast
In May 2023, Liangshan Public Security Bureau discovered that Internet celebrities Liangshan Qubu and Zhao Linger made false propaganda during the live broadcast. The amount involved was huge and they were suspected of crimes. After receiving the clues, the public security organs quickly set up a task force to carry out investigation.
mcn The organization is looking for "Internet celebrity seedlings" to incubate and design scripts
to harvest traffic and realize the case, involving more than 10 million
With the in-depth investigation by the police of the Zhaojue County Public Security Bureau in Liangshan, a gray industrial chain of manufacturing and selling counterfeit goods has surfaced. After investigation, Zhang established Chengdu Xiaoyu Zhunong Media Co., Ltd. (mcn organization) with the purpose of incubating Internet celebrities and monetizing goods through live broadcasts. In July 2022, Zhang went to Liangshan to find local "Internet celebrity seedlings" such as Zhao (Zhao Ling'er), an individual business owner, and Ari (Qubu), a young man, and began to carefully incubate them.
▲"Zhao Ling'er" said that she met "Liangshan Qubu" by chance
The police handling the case told reporters that Zhang used carefully designed scripts and speech skills to create innocent and kind-hearted "heroine" and "heroine" images for the two. He released short videos with plots such as "accidental encounters", "starting a business" and "helping farmers" to gain attention, and hatched two Internet celebrity accounts, Zhao Ling'er and Qu Bu, with more than 2 million fans each. Under the banner of "helping farmers" and "high-quality original ecology", the team sold fake Daliangshan agricultural specialties to more than 20 provinces across the country, with sales exceeding 10 million yuan, forming a gray industry chain.
The "false farmer" account was permanently banned
The first instance verdict: the legal representative and multiple anchors were sentenced
In July 2023, the People's Procuratorate of Zhaojue County, Liangshan Prefecture approved the arrest of multiple suspects in accordance with the law. also permanently closed 15 accounts such as "Zhao Ling'er", "Qubu" and "Liangshan Mengyang", including 5 accounts with more than 2 million fans.
On December 28, the People's Court of Zhaojue County, Liangshan pronounced the first instance verdict on the case in accordance with the law. Zhang, the legal representative of Chengdu Xiaoyu Zhunong Media Co., Ltd., was guilty of counterfeiting registered trademarks and false advertising and was sentenced to 3 years and 2 months in prison. , and was fined 250,000 yuan; Guo was convicted of counterfeiting registered trademarks and was sentenced to 3 years in prison and fined 200,000 yuan; internet celebrity anchors Zhao (Zhao Linger), Ari (Qubu), Shi Yi, Zhong, Shuai, Xu and others were found guilty of false advertising and were sentenced to fixed-term imprisonment ranging from 8 months to 10 months and fined from 20,000 yuan to 100,000 yuan.
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