After experiencing a hot summer vacation with a total box office exceeding 20 billion, the Chinese film market continues to be cold. After waiting for less than half a year, there is finally another New Year's Eve period with a daily box office of more than 200 million, which has made major film studios aware of it. The dawn of making money.
In time for the three-day New Year's Day holiday, a total of 13 new films were released during the New Year's Eve period. In addition to cartoons and celebrity concert movies, there are five live-action films that have attracted more attention, namely "The Annual Party Can't Stop!" ", "Stealth", "Twinkle Twinkle Star", "Goldfinger" and "If You Are the One 3" - two comedies, two Hong Kong films paired with a youth movie, the audience is clearly arranged.
It just seemed that the arrangement was a little too clear...
Soon, some netizens discovered why the producers of these popular movies formed cliques and excluded each other?
The movie "Stealth" starring Andy Lau, Lam Jiadong, and Eddie Peng won the box office championship on the first day of its release, and its film schedule was lower than that of the movie "The Annual Meeting Can't Stop!" starring Dapeng! 》, successfully achieved overtake, but became the target of being "squeezed out".
Except for "Stealth", the other four popular movies in the same period all belong to the same capital, and they started promoting each other early. The first was to jointly release the posters for the schedule, and there was no "Stealth" on it at all - as promised on New Year's Day There are so many movies out there, so how come "Stealth" is left alone?
What’s even more interesting is that after the first wave of group promotions ended, they suddenly started playing "Stealth" again - on the first day of the release of "Stealth", represented by the official blog of "Twinkle Twinkle Star", Four new films were promoted in succession, and a joint trailer was edited, creating a harmonious and happy scene.
However, "Stealth" paid no attention to it.
Click on the New Year's Eve page arrangement of the ticket purchasing software and you will know why.
A mixed trailer has limited promotional effect. The ranking of the ticket purchasing software page is the key. As the daily box office champion, "Stealth" disappeared from the home page of a certain ticket purchasing website. Is it because it is not a self-produced movie?
Of course, capital never suffers losses. "Stealth" is not a novice without background. It also has a ticket purchasing software. It also adjusted the page in response to the attack. Unfortunately, there are no teammates in the same period, so it can only be with "The Three Brigades" starring Zhang Yi. Even though we teamed up and worked hard on the layout, we still couldn't make it to the front page, and we had to barely leave a place for the new film invested by Versus Capital.
——On the surface, they are promoting the company in a harmonious manner, but behind the scenes, the two major capitals are fighting with each other, and there are many small tricks. It is really embarrassing that there is no scene inside and outside.
Not only that, this New Year's Eve film capital war can be called another funny business war. The methods are like those of elementary school students. The operation process is to pretend to be friendly with you, but in fact, they secretly do not take you to play. After
smiled, he felt that the subtle and seemingly childish operation was actually the epitome of capital manipulation.
from "Later" to "Flash and One Shining Star", behind the two large -scale refund storms, it is always difficult to escape the box office water injection controversy. Some netizens teased that today's movies are not art, but financial products , capital investment, capital production, capital issuance, capital publicity, and capital injection form a closed loop. Where do you need an audience?
The issue of the "duopoly" of ticket purchasing platforms has been discussed many times in the industry. The ability of certain eyes and certain tickets to sell tickets, issue and produce products, and to be both athletes and referees has been questioned many times.
- Just imagine, if "Stealth" did not have any platform capital investment, would the entire film still have a chance to counterattack and overtake it? How many excellent films have been completely buried in the game of capital?
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