relies on fast pace, strong emotions, high-density narrative characteristics and fragmented viewing formats. Since this year, domestic short dramas have shown exponential growth in scale and magnitude. “The recharge exceeded 20 million within one day of being online.” The high revenue of over 100 million is staggering.
Recently, Qixinbao, a subsidiary of Jing'an Keqi Hehe Information, released "Regional Map of Short Drama Industry in 2023" (hereinafter referred to as "Short Drama Map"). Through a comprehensive observation and summary of the market, the short drama industry industry The number of chain companies, the number of new additions, company scale, geographical distribution and other dimensions are sorted out to help followers form a "panoramic understanding" of the industry.
Over 300,000 "players" have entered the game.
Short dramas are also known as "micro-short dramas", "small theaters", "light theaters", etc., which refer to a single episode that is shorter than traditional TV series, has lower production costs, and is mainly based on A new form of film and television that is disseminated on the small screen of mobile phones and produced by Internet experts. The development of the short drama industry has gone through stages of budding, policy-driven development, and maturity and quality. In 2020, short dramas were included in the regulatory system. At the same time, major video platforms have successively introduced incentive policies, further promoting the development of the short drama industry.
At the end of 2022, the State Administration of Radio and Television issued the "Opinions on Promoting the Prosperous Development of Short Drama Creation". Under the protection of policies, the short drama industry has ushered in a "golden period" of development. According to the "China Online Audiovisual Development Research Report (2023)", as of December 2022, the number of short video users in my country has reached 1.012 billion, and the average daily short video usage time per person exceeds 2.5 hours. Among them, micro-short dramas have a huge audience. Within half a year, 50.4% of short video users have watched micro-short dramas and micro-variety shows within 3 minutes.
Since 2016, the growth rate of registrations of short drama-related companies in my country and the number of surviving companies have shown continued positive growth. Qixinbao's "Short Drama Map" shows that as of December 2023, there are more than 300,000 short drama-related companies in my country, nearly four times the number in 2016. The growth on the supply side has made the short drama market prosperous.
More than 200,000 companies are engaged in the production of short dramas
It is reported that the most fundamental reason for the popularity of short dramas is that their compact plots, distinctive characters, and climactic conflicts satisfy users' needs for "novelty" and fill the moment. The blank space of fragmented time.
Qixinbao's "Short Play Map" shows that short plays currently have a relatively complete industrial chain: the upstream content source mainly includes the IP copyright owner's own IP and digital literature website; the midstream is responsible for content production, mainly composed of Completed by different types of film and television production companies and mcn organizations; downstream content distribution involves short drama streaming and short drama playback platforms. Many companies in the industrial chain are flourishing and performing their respective duties, driving supply growth.
Qixinbao industry chain database shows that among the upstream companies in the short drama industry chain, the number of publishing institutions has an absolute advantage, reaching 17,000; the midstream is mainly the short drama content production end, among which the number of short drama production companies is the largest, reaching 229,000 Home. Downstream companies mainly focus on short drama distribution (59,000 companies) and short play marketing (10,400 companies). The improvement of the
industry chain has enabled the supply side of the short drama market to achieve a "blowout" development. The planning and filing status of national key online micro-short dramas announced by the State Administration of Radio, Film and Television shows that in November 2023, the number of online micro-short dramas announced and filed for planning and filing of key national online micro-short dramas reached 11,245, nearly double the figure in May (6,412 episodes).
Beijing and Shanghai short drama surviving companies rank among the top in major cities
How popular are short dramas? This can be seen from the reception volume of the film and television shooting base. Hengdian, a well-known film and television base in Zhejiang, has hundreds of crews filming short plays every day. Netizens nicknamed them "vertical stores" because these short plays are watched on mobile phones with vertical screens. Looking at the development landscape of short dramas, in addition to Hengdian, the development momentum of related industries in many provinces and cities is showing rapid growth.
From a city perspective, Beijing and Shanghai lead the ranking of cities with surviving companies in the short drama industry. As of December 2023, the number of short drama industry companies in Beijing exceeds 50,000, and midstream companies have a decisive advantage in quantity; Shanghai is the birthplace of Chinese films, and its excellent talent base and creative environment also provide fertile ground for the development of short dramas.Qixinbao's "Short Drama Map" shows that there are more than 20,000 existing companies in Shanghai's short drama industry, ranking second in the country.
Overall, the short drama industry has formed a complete ecosystem from content creation, production, distribution and marketing. The participation of content creators, producers, actors, platforms and other parties has promoted the vigorous development of the short drama industry. In the future, the short drama industry is expected to move toward a high-quality development path under the guidance of technological innovation, policy support, and supervision. Hehe Information will continue to use commercial big data technology to gain insights into industry development trends, provide digital intelligence guidance, and help the cultural industry develop toward excellence.
Source: Shanghai Jing’an
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