Recently, the China Central Radio and Television Station’s first “National Trend Ceremony” party was held in Beijing. Gree, China Feihe, Xiaomi and other companies won the "2023 National Trend Innovation Model Pioneer Brand".
The Central Economic Work Conference emphasized the need to actively cultivate new consumption growth points such as “trendy products” of domestic products. CCTV held the "National Trend Ceremony" party at this important moment, aiming to demonstrate the core competitiveness and influence of domestic products and promote the high-quality development of China's economy. At the party, CCTV commended pioneering national fashion brands that have made outstanding contributions in innovation, better life, overseas and other fields.
Among them, "technological innovation leads the construction of a modern industrial system" is listed as the first work task next year, emphasizing the need to promote industrial innovation with technological innovation. CCTV's "2023 National Trend Innovation Model Pioneer Brand" award focuses on showing the new products and technologies of the leading national trend brands creating the future, highlighting the company's new achievements in technological innovation and product research and development. China Feihe has won widespread authoritative recognition from society with its long-term and intensive innovation and research and development, breaking through the industry's "stuck" problem, especially its forward-looking research results and contributions in the field of brain development.
Leng Youbin, chairman of China Feihe, said at the party that Feihe has been developing for more than 60 years and has always been guided by consumer demand and driven by scientific research and innovation. It has developed and built a complete quality management system by itself. In terms of raw materials, Feihe is at the forefront of the industry in production, R&D and other fields, and Feihe has ranked first in China's infant milk powder market for five consecutive years.
In recent years, Feihe has always been driven by technological innovation and has taken the lead in forward-looking scientific research. This year, Feihe officially announced the launch of its “brain development” strategy. In 4 months, Feihe has cooperated with top scientific research teams from Peking University School of Medicine and Harvard Medical School and Boston Children's Hospital to build a top domestic and foreign brain development research platform, focusing on the critical growth period of the "early 1,000 days of life". Further carry out systematic and systematized research on brain development to contribute Feihe’s strength to improving national health and the motherland’s future talent reserve.
 Feihe has always adhered to long-termism, guided by consumer demand, and continued to increase investment in scientific research. Feihe has undertaken nearly 40 national and provincial scientific research projects in areas such as breast milk research and development, development of key raw materials and excipients, and process innovation. In the "14th Five-Year Plan" national key R&D plan, there are only two projects related to infant formula. Feihe undertakes one special project and one subject respectively to carry out technical research for the development of a new generation of infant formula, which represents my country's science and technology Innovation explores the cutting-edge level in the field of infant formula.
At the same time, Feihe adheres to independent innovation, opens up industry-university-research links, and promotes the independence and localization of key technologies and preparations. Feihe has successfully established a self-developed lactoferrin production line with a localization rate of over 90%, breaking through the industry's "stuck" problem and enhancing the voice and core competitiveness of Chinese dairy companies in the world.
The rise of Chinese brands is a vivid interpretation of Chinese modernization. Leng Youbin said that facing the new future, Feihe will continue to strengthen scientific research innovation, product innovation, and business format innovation. In particular, it will conduct more systematic research on the key topic of "brain development" in early life to provide services for babies and all family members. With fresher and more precise nutrition and richer and more considerate services, we will continue to meet new needs and lead new trends, striving to create a leading brand in the whole life cycle health field. (Li Ji)
Source: Guangming.com
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