For a long time in the past, major luxury brands have been unable to achieve real sales in the 500,000-level market segment. The reason is that in addition to brand factors, it is difficult to break through the psychological defense lines of such high-end users to make them place

For a long time in the past, major luxury brands have been unable to achieve real sales in the 500,000-level market segment. The reason is that in addition to brand factors, it is difficult to break through the psychological defense lines of such high-end users to make them place orders. The emergence of and m9 is very likely to change this situation. At the

Wenjie m9 and Huawei winter all-scenario press conference, Yu Chengdong spent less than half an hour hurriedly talking about Huawei's latest series of electronic products. Then it took more than twice the time to explain from the appearance to the interior, from the smart cockpit to autonomous driving to the chassis architecture, what are the advantages of the Wenjie m9, which is "more than one generation ahead".

As the first flagship SUV of Huawei Hongmeng Smart, Wenjie is equipped with Huawei’s full-stack smart car technology solutions. Yu Chengdong introduced product details at the press conference, and one of the most important information points conveyed was actually: "Technology will change the way people travel, and it will also change high-end users' inherent understanding of automobile products."

There is no doubt about Huawei’s technical strength.

My biggest feeling about the Wenjie m9 is that it is not so much a high-end luxury car product as it is a display platform for Huawei’s smart black technology. The strength displayed by Wenjie m9 in terms of intelligence cannot be said to be beyond the scope of cognition, but compared with its competitors, the words "far ahead" are definitely worthy of its responsibilities.

Just to ask about the highlights of the Jie M9 car, I’m afraid I can’t describe them all in 10,000 words, including 10 large screens, super large space, versatile seats, Touring chassis, national smart driving, and Xuanwu body , every detail and every product point can very well reflect the leadership of Wenjie m9 in intelligent technology.

Nowadays, major car brands are restricted by cost, technology, supply chain and other aspects. They can only make compromises on price or detailed costs, trying to keep up with other brands. The main thing is that you have something and I have something. To put it nicely, it means being forced into involution in the industry; to put it worst, it means just going with the flow.

The Wenjie M9 car does not passively follow the current involution trend in terms of smart cockpit, driving assistance, space design, power system, chassis technology and safety performance, but uses technological innovation in all aspects. Achieve leadership and establish product competitiveness.

Products in this price segment of 500,000, including luxury brands and new car-making forces, each product has its own distinctive and unique label. Judging from the publicity of Wenjie M9 and its own product characteristics, it has not set any limits on its "label". If we have to set a label for this car, I think the best adjective should be "experience". Use technology to improve the actual user experience.

Price is not an issue, delivery is

Regarding the Wenjie M9 car, the most discussed thing is not only its own product strength, but also its price. Wenjie m9 has a total of 4 configurations to choose from, including extended range and pure electric versions. The price of 469,800 to 569,800 is about 30,000 yuan lower than the pre-sale price. After including the optional equipment, it can easily reach 550,000 yuan. Above, at the same time, the upper limit of the new energy vehicle purchase tax exemption policy will also become 30,000 yuan next year, and consumers will have to bear a purchase tax fee of about 20,000 yuan (extended range version).

To be honest, for ordinary consumers, this price is a bit expensive. Most people really cannot afford a new energy SUV that costs nearly 600,000 yuan. However, consumers at this level are far less sensitive to price than low-end consumers below 300,000 yuan. In other words, the price for consumers at this price is not the decisive factor in purchasing a car. And it does not rule out that Huawei, like other new car-making forces, will launch a more entry-level pro version in the future to lower the threshold for car purchase.

Compared to the price, I am more worried about the delivery problem. In the first half of this year, Huawei's models performed tepidly on the market. It was not until the launch of Wenjie m7 in the second half of the year that the sluggish situation was completely changed. The resulting delivery problems have also become increasingly prominent.

The cumulative orders for Wenjie's new m7 have exceeded 120,000 units, and the order volume for Wenjie m9 is expected to exceed 70,000 units as of press time. After the press conference, the order volume surged by 15,000 units, and the number is still growing. . The surge in order volume in a short period of time is a great test for production capacity. At the

press conference, Yu Chengdong even invited He Liyang, president of Cyrus Automobile Co., Ltd., to the scene and talked about the delivery issue, saying that Cyrus's factory has reached a production capacity of 30,000 units. Based on this production capacity data, it will take 4 months for Wenjie's new m7 to digest the previous orders. Now it has added another Wenjie m9.

Wenjie Xin m7 has also been giving various policies and promises before, but it is still skeptical about whether the two cars can be delivered on time. After all, the previous leading new car-making forces have suffered from delivery losses, and they already have Lessons from the past. For Huawei, although the first step has been successfully taken and done well, the subsequent delivery issues are the real final test. Whether it can do well in this aspect will also directly affect the performance of Huawei and Thalys next year.

is written at the end:

For a long time, BBA’s position in the 500,000-level market segment has never been shaken. Even if new car-making forces including Weilai and Ideal have worked hard, including Ideal l9 and Weilai es8 and other models cannot shake the core of traditional luxury brands in this level of market segment.

As Huawei’s most important automotive product to date, Wenjie m9 allowed me to see Yu Chengdong’s insight and understanding of high-value users. Wenjie m9 accurately determines the real car usage scenarios, demand characteristics and real pain points of this type of users, and uses strong technical capabilities to solve them. In the future development of the automobile industry, brands will not be worth mentioning in the face of experience. After watching the Wenjie M9 press conference, I also admitted that poverty is my problem.