2024 New Year's Day is approaching. Currently, bookings for New Year's Day holiday travel products are booming. Some tour guides have commented that they are "super popular" and tickets for some popular scenic spots have been sold out. Driven by ice and snow tourism, northern B&Bs have exploded, and going to the coldest places for the holidays has become a popular travel choice. Bookings for hotels and B&Bs in Harbin and other places have surged year-on-year. The combination of "hot springs + skiing" continues to lead the tourism craze. Consumers are increasingly pursuing a sense of New Year's Eve rituals such as chasing the aurora, watching the sunrise, and taking cruises.
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New Year’s Day holiday travel product bookings are hot
According to the 2024 holiday arrangement, the New Year’s Day holiday will be on January 1st, which is consecutively with the weekend, forming a three-day long holiday on December 30th, December 31st and January 1st.
Judging from the booking data of major online travel platforms, New Year’s Day tourism is expected to have a good start, with orders for hotels, B&Bs, air tickets, etc. rising sharply year-on-year.
Zhongxin Finance has noticed that tickets for some popular scenic spots have been sold out. Among them, tickets for the New Year's Day holiday of the Forbidden City have been fully booked. Li Yuanyuan, a tour guide in Beijing, told Sino-Singapore Finance reporters that New Year's Day travel bookings are super hot. During the three-day long holiday, she takes a six-hour tour of the Forbidden City every day, and the quota has been fully booked. In fact, there are particularly many customers inquiring about New Year's Day and Spring Festival starting from mid-November.
Tickets for the Forbidden City New Year's Day holiday are fully booked.
Qunar data shows that New Year’s Day advance bookings for air tickets in popular domestic cities increased four times compared with New Year’s Day in 2023, and New Year’s Day bookings for hotels in popular domestic cities increased 10 times year-on-year. As of December 25, the number of bookings for homestays in popular cities on New Year's Day 2024 on the Tujia platform has increased more than four times year-on-year.
Ctrip data shows that as of December 15, the overall domestic travel order volume during the 2024 New Year's Day holiday has increased by more than three times year-on-year, hotel orders have increased by more than five times year-on-year, air tickets have increased by 205%, and vacation orders such as customized group tours have increased by 240%. .
Tongcheng travel data shows that in the seven days as of December 11, the popularity of New Year's Day holiday travel increased by 465% year-on-year, and users' local hotel bookings increased more than five times compared with normal days.
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Ice and snow tourism is hot
Harbin B&B bookings increased 27 times year-on-year
Going to the coldest place to celebrate the New Year holiday has become a popular travel choice. Bookings for hotels and B&Bs in Harbin and other places have surged year-on-year.
Qunar provided to China News Finance that as of December 26, Harbin hotel bookings during the New Year's Day period in 2024 increased 25.7 times year-on-year in 2023.
Driven by ice and snow tourism, northern B&Bs have exploded. Tujia data shows that Harbin has topped the list of most popular B&B destinations for the first time. Harbin’s New Year’s Day B&B bookings have increased 27 times year-on-year in 2023, Shenyang has increased 20 times, and Yanbian has increased 8 times. times, with Changchun and Mudanjiang leading the growth rate. Skiing, watching ice sculptures, and taking baths have become vacation choices for many consumers.
Tourists play in the Harbin Ice and Snow World Park. Xinhua News Agency announced
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"Hot Spring + Skiing" has become the new top trend
Skiing is favored by southern tourists
Skiing is the most popular travel theme this winter, and southern tourists love skiing more than northern tourists. Data from Ctrip's "Shu Zhi Hotel" show that users who booked ice and snow hotels during the New Year's Day holiday were mostly cross-provincial users, and the majority were from the southern region.
Tongcheng travel data shows that from December 1 to 11, tourists from Jiangsu, Zhejiang and Shanghai searched for "skiing" related travel information 1.5 times more than tourists from the three northeastern provinces (Liaoning, Jilin and Heilongjiang). Residents of southern provinces such as Guangdong and Hubei Skiing also ranks among the top ten in terms of attention. Analysis by Tongcheng Research Institute believes that in recent years, southern provinces have opened many indoor ski resorts, creating conditions for southern residents to understand and experience skiing, and also expanding the local skiing population base.
Overseas skiing on New Year's Day this year has also been popular among users. Since December, orders for outbound skiing products have increased by 460% month-on-month. The number of orders for ski group tours during New Year's Day and Spring Festival increased by 6 times and 16 times respectively compared with the same period last year. Popular destinations for outbound skiing include Japan, South Korea, Finland, Russia, etc.
It is worth noting that the combination of "hot spring + skiing" continues to lead the tourism boom. Hot spring bathing and skiing alone can no longer meet the needs of young consumers. Skiing and hot springs combined have become the new top-notch packages. Ctrip data shows that during the New Year’s Day, the “ski + hot spring” package ranked among the top 10 calendar room package sales.
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Chasing the aurora, watching the sunrise, taking a cruise
Pursuing the sense of New Year's Eve rituals
Chasing the aurora, watching the sunrise, watching fireworks, listening to concerts, taking a cruise... As the travel group becomes younger and younger, consumers are also becoming more and more Pursue the ritual sense of New Year’s Eve travel.
Encountering the aurora has become a new trend during the New Year. Tongcheng data shows that as of December 11, the number of inquiries about the New Year's Day Aurora route on Tongcheng's travel platform has nearly tripled compared with the same period in 2019. Some popular Aurora routes are sold out a month in advance. Mohe, Hemu, Hulunbuir, Finland, Russia, and Iceland are good places to chase the aurora at home and abroad respectively. Ctrip’s report shows that the number of orders to Finland and Sweden to see the Aurora on New Year’s Day increased by 73% and 10% respectively from the previous month.
Taking a cruise to celebrate the New Year has a unique sense of ceremony. During the New Year’s Day holiday, the number of inquiries about cruise products on Tongcheng’s travel platform increased by 152% year-on-year. On New Year's Day 2024, the first domestically produced large-scale cruise ship "Aida·Modu" will launch its maiden commercial voyage in Shanghai, becoming the cruise route that tourists pay the most attention to. The Paracel Islands route and the Yangtze Three Gorges route have also received attention.
In addition, climbing up to welcome the first ray of sunshine in the New Year also attracts many young people. Ctrip data shows that the popularity of keywords such as "Rizhao Jinshan" and "climb" has gradually increased recently, and searches for hotels in famous mountainous scenic spots such as Western Sichuan, Lijiang, Jiujiang, and Huangshan remain high. Judging from the ticket data of mountainous scenic spots, the number one group of people who "climb high and see far away" are the young and strong "special forces" born in the 2000s.
How are you going to spend the New Year’s Day holiday?
(Source: China News Network)
[Editor: Zhang Jing]
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