Recently, photos of Xiaomi's real car shooting site appeared on the Internet. It is reported that someone leaked the secret.
On the evening of December 19, Xiaomi issued a statement regarding malicious leaks and rumors related to Xiaomi cars.
Xiaomi said that on December 17, 2023, Bao Moumou, an employee of the media "ZAKER", and Guan Moumou, an employee of "Xiaobai Buying Car", signed the "Confidentiality Commitment Letter" and knew the confidentiality obligations and corresponding penalties. , intentionally leaking confidential filming content without permission. After verification by Xiaomi Group’s confidentiality management team, the above two people have admitted their violation of confidentiality obligations. After has communicated with its affiliated media, we will hold the two people and their affiliated media responsible for leaking secrets in accordance with the corresponding provisions of the "Confidentiality Commitment" signed by both parties, including but not limited to public apology and fines.
According to a previous report by the Financial Associated Press, Xiaomi Automobile related personnel responded to the media that they have locked up the leaking media and will be held accountable based on the signed "Confidentiality Commitment Letter". is reported to have signed the confidentiality agreement for an amount of 3 million yuan.
Public information shows that the car involved in this leak is Xiaomi SU7, and the content involved is Xiaomi SU7 static experience spy photos.
In addition, Xiaomi said that in November and December 2023, three former employees of Xiaomi Automobile Department, during their employment, participated in the so-called "Xiaomi Automobile" organized by external securities firms and investment institutions without permission for the purpose of collecting "consulting fees". Seminar" fabricated and spread a large amount of wrong and untrue information, seriously misleading the market and disrupting Xiaomi Auto's normal business operations. The above three employees, namely Yu (former employee of the electronic control system and software team), Shi (former employee of the stamping process team), and Zhang (former employee of the mass production quality team), seriously violated the "Xiaomi Group Employee Code of Conduct" 》 and the confidentiality obligations stipulated by the company, Xiaomi Group has dismissed him, will never hire him, and will pursue legal responsibility in accordance with the law.
Recently, Xiaomi cars have caused heated discussions. A few days ago, Lei Jun, chairman of Xiaomi, a popular figure, also appeared in public to express his views on Xiaomi cars. In an interview with CCTV News' "Face to Face", Lei Jun said that Xiaomi's investment in making cars is ten times that of other car manufacturers. He gave an example that a general car brand invests a total of 300 to 400 people in building a car, with a cost of 1 billion to 2 billion yuan. Xiaomi Motors invested 3,400 engineers in its first car, with a research and development cost of more than 10 billion yuan.
However, Lei Jun also expressed concerns about the sales situation. He is worried that Xiaomi cars will not be popular after they are launched and no one will buy them. He is also worried that everyone will buy them, but they will have to wait a year or two.
According to Jiemian News, as various configuration data of Xiaomi cars are gradually exposed, the last remaining key information is the selling price. It has been previously reported that Xiaomi SU7 may be available in four versions, with prices ranging from 190,000 to 300,000 yuan. There is still no official information released, and the sales staff also said that it is not clear yet.
Some analysts predict that the lowest price of Xiaomi cars starting at 190,000 yuan will be difficult to surprise, and I am afraid that it will not be able to replicate the sensation caused by the original price of 1,999 yuan for Xiaomi mobile phones. In addition, for Xiaomi, which is known for its cost-effectiveness, Xiaomi cars still need to establish their own advantages in terms of performance and design.
editor | He Xiaotao Du Hengfeng
proofreading | Liu Siqi
Daily Economic News Comprehensive Interface News, Financial Associated Press, Xiaomi Company
Daily Economic News
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