Hollywood may really be confused by Chinese audiences.
Recently, another Hollywood blockbuster "Wonka" has been released without any fanfare. This new film is actually quite friendly to Chinese audiences. It was even released in mainland China a week earlier than in North America. Unfortunately, the film did not create any splash.
has also completely confused Hollywood. What kind of Hollywood movies do Chinese audiences like to watch now?
is a big IP and is it useless? Or are the Chinese elements not working? Why are Chinese audiences not interested in Hollywood blockbusters?
said a fact that is unbelievable.
As of December 18, there are only 13 days until the end of 2023. However, no Hollywood movie has exceeded 1 billion in box office in the mainland market, and no movie has entered the top ten in the mainland's annual box office list. This was Hollywood in 1994 It has been the worst year since the introduction of the Chinese mainland market in 2018.
All the efforts made by Hollywood movies seem to be in vain!
The lineup of Hollywood blockbusters this year is luxurious. The three major cash cows in the mainland market, the Marvel Cinematic Universe, "Transformers" and "Fast and Furious" have new films released. In previous years, these big IP Hollywood movies were released, and domestic blockbusters were basically released. It's like running away, but this year is different.
Marvel's "Ant-Man 3", "Black Panther" and "Captain Marvel 2" each had a lower box office than the last. That is to say, "Guardians of the Galaxy 3" slightly saved face, but "Guardians of the Galaxy 3" compared to its predecessor Mainland box office sales are also falling.
"Transformers" was once Hollywood's biggest trump card in the mainland, breaking Chinese film history and winning China's annual box office championship.
However, this year's "Transformers 7: Rise of the Power Rangers" box office in mainland China was only 655 million. Compared with the 1.976 billion box office of "Transformers 4" in 2014, the peak of the series, it was halved and then halved again!
The "Fast and Furious" series is also a money-grabbing tool for Hollywood in the Mainland. It is commonplace to exceed 2 billion at its peak.
"Fast and Furious 10", as the first part of the final chapter of the series, also resurrected Gal Gadot, which can be said to be full of emotions. However, the final box office of the movie in the mainland was only 984 million, and it could not beat the cheesy romantic comedy "The Ex" 4》.
Seeing that the big IP is no longer good, Hollywood thought of the old routine again, "The Meg 2" with Chinese elements.
With a large number of Mandarin dialogues, and starring Wu Jing, who is currently the most popular Chinese box office, "The Meg 2" was highly anticipated before its release. Many fans hoped to restore the decline of Hollywood, but the final box office of the film in the mainland was only 8.51 billion, it still hasn’t exceeded 1 billion.
Hollywood blockbusters seem to be facing the curse of 1 billion box office in the mainland market!
If these blockbusters have quality problems, then "Wonka" with its excellent reputation may prove that mainland audiences are really not interested in Hollywood anymore!
A new film that is a hit at the Chinese box office. Overseas audiences regard it as a treasure. The box office exceeded 1.1 billion in 3 days and won the global championship!
"Wonka" is a fantasy film that cost $125 million to create.
is adapted from "Charlie and the Chocolate Factory" published in 1964, which is recognized as one of the most popular children's literature in the 21st century!
Tim Burton filmed "Charlie and the Chocolate Factory" in 2005. The global box office exceeded 470 million US dollars. Douban scored 8.3 points with 530,000 people. This shows the influence of this IP. "Wonka" claimed to be "Charlie". and the Chocolate Factory.
also has popular idol actors from mainland China such as Timothée Chalamet.
Even if the box office performance of Hollywood blockbusters this year is generally not as good as expected, I never expected that the mainland box office performance of "Wonka" would be so poor!
As of December 17, the cumulative box office of the movie in the 10 days after its release in the mainland was less than 40 million, and the single-day box office dropped to the level of 500,000 to 600,000. According to this trend, it is expected that the final box office of the movie in the mainland will not exceed 50 million, making it the bleakest Hollywood movie this year. One of the blockbusters.
"Wonka" has a very good reputation. The
ticket purchasing platform scored 9.3 points among 1.06 million viewers, and Douban also scored 7.6 points.
There are no obvious zzzq elements in this film. The plot is warm, full of fairy tale feel, and the laughs are good. No matter how you look at it, the quality will not be worse than domestic remakes such as "The Lighting Store" and "The Secret" released on the same day. However, the box office of these domestic films that are remakes of foreign classics easily exceeds 100 million, while "Wonka" has a hard time even reaching 50 million. .
The interesting Chinese box office bombed, but overseas audiences regarded "Wonka" as a treasure.
The movie was released on a large scale overseas on December 15. The box office in the three days of the first weekend exceeded 157 million US dollars, which is 1.1 billion yuan. It defeated "The Three Brigades" to win the global box office championship. Among them, North American audiences contributed the most, with the box office exceeding 3,900 in the first weekend. Ten thousand U.S. dollars!
It can be seen that the difference in movie viewing tastes between mainland Chinese audiences and overseas audiences is actually expanding.
This is also the biggest reason why Hollywood failed in the mainland market this year!
Next, Hollywood has another movie "Aquaman 2" to be released during the Lunar New Year period in the mainland. The box office of the previous film exceeded 2 billion, breaking the box office record of a superhero movie in the mainland. This time "Aquaman 2" attaches great importance to the mainland market. It will be released in North America ahead of schedule, and the creative team will come to the mainland for roadshows to promote it. If "Aquaman 2" is also a hit at the mainland box office.
Then it can be declared that Hollywood will be completely wiped out in the mainland market in 2023!
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