Text by Yiqing
Editor by Chen Meixi
On December 17, on the red carpet of the Star Awards, the media flashlights kept flashing.
When Dilraba appeared at the end of the red carpet in a white starlight dress, she attracted everyone's attention. Even though she has had countless looks that have made her a goddess, she still maintained the state of "the beauty has come". For fans, this is almost no surprise. What is really interesting to everyone is that before they came to the official photo area to take pictures, the beauty turned around coldly and got lost in the structure of the red carpet. The contrast between
has made #Dilraba Red Carpet Lost# a hot topic. A wonderful red carpet is never a stage that only shows the outside. What the audience wants to see is always the moments that break the rules and the unexpected surprises.
2023 is the "year of offline return". In the first half of the year, the highlight is the concert gathering, and at the end of the year, the performance is the overwhelming red carpet - if it is a popular artist with many works, it will even be held every week on average. A red carpet parade. Although the style is what fans are looking forward to, in the continuous bombardment of red carpets, "beauty" has become a common thing. Only the appearance of "Easter eggs" can raise the discussion to another level and revitalize the entire domestic entertainment industry. heat.
Picture source: Sina Weibo @Jiaxing Dilireba Studio
Unlike ordinary red carpets, the red carpet of the Starlight Awards is divided into two parts: the I area and the E area.
E person Wang Hedi pretended to walk the I person red carpet with Tian Xiwei, and finally pulled Tian Xiwei around smoothly, and they both walked onto the E person red carpet. An undiscussed action became the highlight of the red carpet, and the audience couldn't help but look forward to the two's next year's work "The Watcher". The new CP has already booked it.
Because there were so many artists in attendance, walking the red carpet became a huge project that took four hours. Therefore, Tencent Video implemented the elements of MBTI from the red carpet to the rest area. Artists who walked on the red carpet first can come to the rest area in advance to entertain and wait, lie down, sing K, or drink tea.
Picture source: Tencent Video
On the other side, the red carpet continues. Zhang Yuqi walked directly in the middle, not caring about the IE classification; Wang Yibo responded to the host's IE inquiry: "I walked casually." On the hot search, some netizens took stock of which celebrities were pretending to be "I" people, and some people appreciated it Zhang Yuqi and Wang Yibo's undefined attitude... In the interweaving of red carpets and topics, according to the real-time popularity on Weibo, the event is not over yet, and the Starlight Awards has become the most popular event this year. In the year when
returns offline, the tide rises and falls. The audience has seen the ceiling of good content and is more willing to leave word-of-mouth to those who have works; fans are turning from being "passive" to being proactive, and are more concerned about the career growth curve of artists; brands They work intensively and pay more attention to the long-tail value of good content. No matter how the market changes, artists and platforms that have always worked on the fertile soil of content are the biggest and final winners.
made the domestically produced
andpopular. No one thought that an opening music performance would directly bring the entire party to a climax.
In the Macau Cotai Arena, musicians dressed in white are displayed on both sides of the stage, stringing together the theme songs of dozens of TV series and variety shows such as "The Three-Body Problem", "Celebrating More Than Years", "Sauvignon Blanc" and "The Long Season" , every transition of the song was so shocking that the audience shouted "goosebumps".
The familiar melody sounded, and the audience in the audience was also pulled back to seasons full of memories one after another. It seems that the summer of the once popular drama has not gone far, and the snow of "The Long Season" has fallen in the new year. Unknowingly, the accumulation and accumulation of high-quality domestic dramas are creating "popularity" for one generation and turning into "classics" for the new generation.
In 2023, the issue of reputation of domestic dramas has been discussed by the industry and audiences. Domestic dramas that were always criticized for low scores have undergone a qualitative change this year.According to Yunhe data, among the new dramas released in the first half of the year, a total of 5 Douban scores exceeded 8.5, among which "The Long Season" scored 9.4 on Douban; and in Q3, there were 6 new dramas on Douban with a Douban score of 8. According to blogger statistics, as of November 10, there have been as many as 19 domestic dramas with Douban ratings of 8 in 2023, surpassing the entire year of 2022.
Domestic dramas have even gone overseas, opening up their popularity in international narratives and allowing their creators to stand on a higher international stage.
Director Xin Shuang won the Best Director at the Busan International Film Festival's "Asian Content Awards Global Streaming Award" for "The Long Season" and drove the train from Hualin to distant Busan; Xu Kai and Zhao Lusi are working with Tencent Growing up through the cooperation of the video, with the oriental romantic costume story, he won the most popular overseas actor and the most popular actor in the Star Awards, further enhancing his own popularity. These honors are both an encouragement to creators and a feedback to the platform’s insistence on incubating good content.
The explosion of good content benefits from the long video platform’s continuous exploration in the content field and its persistence in correct strategies. In a live sharing of at this year's Cannes TV Festival, Sun Zhonghuai, vice president of Tencent and CEO of Tencent Online Video, mentioned that Tencent Video adheres to a "content production method with IP construction as the core" and through multi-dimensional development, IP strategy It is blooming everywhere, serving a diverse and large user group.
and its methodology have been demonstrated throughout 2023. Because of the correctness of its IP strategy, Tencent Video steadily outputs the hit drama "Sauvignon Blanc" this summer. Based on the platform's ability to shape content, this ancient-looking Xianxia IP can still empathize with young people and make actors Yang Zi won the honor of "TV Series Actor of the Year".
At the same time, actor Yu Hewei became another honorary winner of "TV Series Actor of the Year" with "The Three-Body Problem". As a global hit IP, the film and TV adaptation of the novel "Three-Body Problem" has always been questioned, but the "Three-Body Problem" TV series has been highly praised by book fans. Tencent Video is not only good at shaping IP, but also good at chewing hard bones, taking viewers to the universe where stars shine when there are no cases or technologies to refer to.
It is precisely because of the hard-to-gnaw bones that long-term IPs such as the "Ghost Blowing Lamp" series and "Tailfish Universe" can continue to appear in front of the audience, making these stories that can only exist in imagination become concrete. ization, it can provide reference for the industry and promote the development process of China's film and television industrialization.
With the unremitting efforts of the platform, domestic dramas can influence the audience in terms of food, clothing, housing and transportation, and shape popular lifestyles and thinking patterns. Now they are also planting a seed of imagination for the audience, waiting for the distant echo in the future.
Let the suspended things be replaced by life
"Good works must last forever. I hope I can produce good works next year." The moment when acting Liu Lin stood on the stage and gave an honorary speech , the whole place burst into cheers.
In 2023, Liu Lin has almost become a professional "mom" of Tencent Video. From "The Long Season", "Glory of Our Fathers" to "The Happy Event of Lan Gui", she has performed superbly in every drama.
The recipients of the "Reputable TV Drama Actor of the Year" are also quite fateful. One is "mother" Liu Lin and the other is "father" Guo Tao. In 2014, when "Parental Love" was broadcast, Jiang Defu, played by Guo Tao, was also the brother of Jiang Dehua (played by Liu Lin). Against the background of the times, the two jointly performed the growth and changes of a group of naval families. In 2023, in "The Glory of Our Fathers", two people changed from brother and sister to husband and wife. Through the background of forestry reform, they still tell the story of family and times, the individual and the greater self.
Because compared to the so-called elite suspended life, the audience can never refuse the real and touchable characters and the tenderness created by the collision between people. When we ask again why period dramas are so popular among audiences, the scene of a family chatting around a fire under dim light is the answer.
In the past ten years, there are constant changes.
In the early stages of the popularity of realistic themes, the original family and marriage and love relationships once became the focus of discussion. However, as time went by, excessive disputes about the family became an anxiety-provoking existence, so "warm realism" quietly became popular. , the audience is more willing to look for life illustrations in trivial daily life than trivial disputes.
is like the 2023 hit "Hometown, Stay Safe". The series does not emphasize novel characters or fierce conflicts, but allows the audience in front of the screen to relax and breathe oxygen for their spirits.
The Star Awards not only awarded honors to actors, but also to characters. With the role of Zhang Pei in "Hometown, Safe and Sound", Ren Suxi won the honor of "TV Series Character of the Year". On the one hand, this is certainly an affirmation of the actor's acting skills. After all, not everyone can give the audience "Qiuku" "The solid feeling of being stuck in socks"; on the other hand, it is also the platform's favor for small character content. Without down-to-earth characters, it is difficult for actors to immerse themselves in it.
After many years of baptism in domestic dramas, the audience's aesthetics have continued to improve. Everyone has a deep understanding that behind a good story is precisely the creator and the platform's thinking about life and their understanding of social relations. Rather than the presentation of questions, the audience needs answers to life samples. Whether it is ten years ago or ten years from now, the best way to achieve levitation is to let ordinary people be seen and let the stories flow.
"I love Zhang Pei very much. I hope to become a happy person like Zhang Pei. I hope everyone can be happy and long-term." Ren Suxi said with emotion at the scene. The simplest truth is always written in every corner of daily life. What touches the audience the most is nothing more than the "happiness" conveyed by the actors through their characters.
Let the anxiety be eliminated by happiness
At the scene, no one could not sigh with emotion about the good relationship between the members of "Fifty Kilometers Taohuawu".
When Meng Ziyi and Wang Hedi came on stage to receive their honors, the host encouraged the two to compete on their singing skills. The song Wang Hedi sang came from the popular music produced by Wang Sulong, another member of "Taohuawu". The camera cuts to the audience, where Wang Sulong, Li Xueqin, Xu Zhisheng and Li Jiaqi are sitting together, talking and laughing with rich expressions.
When Wang Chuanjun took the stage to receive the honor of "Quality Film Actor of the Year", he still did not forget to express his sincere gratitude for the experience of participating in the recording of "Taohuawu" this year. Here, the stubborn and taciturn man found his "little sun" Wang Hedi, and from then on he had an outlet to vent his emotions. In the
program, they comforted each other. After the program, their friendship continued and even changed each other. Wang Chuanjun, who is undoubtedly the best, was pulled by Wang Hedi to be the best red carpet when he was walking on the red carpet; at the Starlight Awards, Wang Chuanjun pulled Wang Hedi to meet his other friend Wang Yibo, and worked hard to become an E for his good brother. Just like Wang Chuanjun said in his honorary speech, "When I come to Tencent Video's event, I feel like I'm back home."
It is said that variety shows are a mirror for artists, but "Taohuawu" has become a healing mirror for artists and audiences. spiritual utopia.
2023 is not considered a year for variety shows. Many practitioners are asking what kind of content the audience needs. The answer given by Tencent Video is to focus on "emotional value". Instead of capturing the audience's unpredictable preferences, it is better to think from a high level and think about what kind of emotional satisfaction the audience needs, and to solve the problem spiritually.
In addition to "Taohuawu", "Let's Go Now" also meets the emotional needs of the audience. If the former is a social experiment, the latter is a healing trip. There are no fierce conflicts, no strong value preaching, only the joy of simple food and beautiful scenery.When the tiny fragments flashed through the minds of the audience, in the laughter and slapstick, everyone finally understood that reconciliation between people and themselves is a lifelong proposition, whether on or off the screen, and carpe diem is more meaningful than internal consumption in the present. In the year that
returned to offline, everyone’s mentality has also changed. In the past, young people always talked about "involution", but now everyone wants to slow down and relax; "peace love" used to be the mantra of netizens, but now crazy literature is more popular with everyone; it used to make money It means everything, being happy now is the beginning of lifelong healing.
Changes in lifestyle and aesthetic dimensions reflect changes in the audience's thinking and mentality. Platforms that focus on "emotional value" obviously put their spirit ahead of the audience and are more predictable in content, making it easier to gain certainty in the unpredictable market and win the empathy of the audience. The same goes for
episode fields. Not only did "Sauvignon Blanc" create the highest popularity during the summer, there was also a large wave of audiences who followed Zhao Benshan's footsteps and watched the film "Legend of the Magpie Sword" with laughter and laughter. There is no exquisite scenery or good looks to support it, but the high score of 8.2 on Douban is enough to prove that Zhao Benshan, who makes the audience laugh, is still a rare commodity, and "happiness" is the most needed factor at the moment. The positive emotional value of
can eliminate the audience's depression, confusion, anxiety and impetuosity through the screen. It is an existence that transcends language and is sincerity without skills.
Just like the scene of the Star Awards, the cheers of the audience and the enjoyment of the artists are the best answer.
Those who give in to routines are brave enough to break the stage of
Starlight Awards, which is always unexpected.
's song "Correct Answer" invited 39 artists with goose labels to perform. Some people started to become famous here, and some people sought transformation here. Tencent Video is like a petri dish, responsible for the nurturing and growth of artists, and finally allows everyone to feast their eyes on it. Compared with a stage, "Correct Answer" is more like the result of the mutual perfection of the platform, artists, and audiences.
different systems, musicians of different ages collided with new sparks on this stage. No one thought that Zhou Zhennan could be on the same stage as Liang Long. The confrontation between fashion and tradition made Shen Teng unable to help but follow suit. The boundaries of music are broken and reshaped.
In today's world, only those who break the rules can become the ones who are sought after. This also reflects the innovative spirit of the platform. In addition to the reserve of good content, Tencent Video has never forgotten that it must constantly create new content.
X theater is a typical proof. In this undefined theater, "The Long Season" makes the stories of middle-aged and elderly people passionate and suspenseful stories come to life. Without corresponding benchmark support, the platform still gives the artists enough support; "Happy Face" "The name is not a coincidence. This drama combines romance, ideals, highways, legends and other genres. It is still a unique attempt among domestic dramas this year; it also integrates elements such as costumes, detective stories, suspense, and group portraits. "Under the City" was praised by the audience as only acting without replacement. Although
is a new genre, the story telling and camera narration have their own characteristics, and there are also young actors. Overall, it seems to be an adventure for the platform in the content field, but in the end the audience's feedback is a high reputation.
In an era when good content is abundant, new content is more valuable than good content. Just like a good actor is always pursuing the creation of different roles, excellent creators are always exploring new content and surpassing themselves.
Innovation sometimes means taking risks, but with the platform’s professional experience and content creation capabilities, it can also become a bargaining chip to attract outstanding creators, an opportunity to lead the audience’s aesthetics, and a fertile ground for brands that understand content to work hard. When
pursues steady profits, innovation is the anchor of "long-termism". It can tell the platform: the attitude of the market, the trend of content, and the accumulation of creative methodology. Let today's good content turn into the audience's expectations for the future.
In the finale of "The Long Season", Wang Xiang, played by Fan Wei, chased the train and shouted: "Don't look back, look forward."
The book "Greedy Dopamine" once pointed out that as a human happiness factor, if you want to feel it, you can do this: raise your head and look up.
Happiness, beauty, and infinite possibilities, always stand on the platform The direction of innovation. Moving forward, there will be stars.
(Unlabeled pictures are all from Tencent Video.)
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