As the date of "Xiaomi Automobile SU7 to be released on December 28" is approaching, I believe that everyone has experienced the terrifying popularity of Xiaomi as the "traffic king" in the technology circle in recent times.
On the evening of December 17, Lei Jun, the founder, chairman and CEO of Xiaomi Group, personally revealed the latest progress of Xiaomi's car manufacturing in an exclusive interview with the media, which immediately aroused heated discussion across the Internet. The editor can only sigh with emotion. , Lei always understood "public opinion" clearly.
First of all, when talking about his own car-making opportunities, Lei Jun said: "The chairman of a car company told me that a smart electric car is actually a large mobile phone with four wheels. Of course, it is not accurate, but It shows that the two industries are highly integrated."
Secondly, regarding Xiaomi's car-making business, Mr. Lei thinks this way: Building cars is difficult, but for Xiaomi, the problem is controllable.
On the one hand, based on the domestic mature new energy supply chain and technology system, Xiaomi Motors will follow the principle of "keeping integrity and surprising things", first ensuring that the first car is done well, and then innovating under this premise;
On the other hand , Xiaomi will enter the automotive industry with the industry average "ten times investment" strategy. According to Mr. Lei's example: "General car companies invest about three to four hundred people and R&D expenditures of 1 to 2 billion to build a car, and ours is the first 3,400 engineers were invested in one car, and more than 10 billion was invested in the entire R&D."
To put it simply, at this stage, Lei Jun's attitude towards Xiaomi's car-making business can be summarized as "determined to win", because compared to "unsaleable" Regarding the issue of "going out", Mr. Lei said frankly: I am more worried that if everyone comes to buy (Xiaomi cars), they will definitely be scolded if they have to wait for a year or two. In fact, it is a variety of very anxious emotions.
In fact, judging from the product performance of Xiaomi Motors’ first product, Xiaomi SU7, as reflected in the Ministry of Industry and Information Technology’s new car declaration catalog, Mr. Lei’s concerns seem to be justified.
We all know that Xiaomi Auto’s audience is mostly young people, who prefer personalized and trendy products, so in terms of positioning, Xiaomi SU7 is positioned as a medium to large pure electric coupe, with coordinated body proportions, smooth body lines and smooth body lines. The back shape creates a good sports atmosphere and low-lying design style as a whole.
But there is a big controversy about the styling of the new car, that is, Xiaomi SU7 and Porsche Taycan look like "siblings."
(upper Xiaomi SU7, lower Porsche Taycan)
In terms of body size, the length-width-height ratio of Xiaomi SU7 is 4997/1963/1455mm, and the wheelbase is 3000mm. The length, width, and height of the Max version are 4997/1963/1440mm. The distance is 3000mm.
In terms of battery life, Xiaomi SU7 will provide two battery capacity versions, with battery pack capacities of 101kWh and 73.6kWh respectively. At the same time, according to different model versions, each battery pack will also be divided into two battery life configurations. To put it simply, That is to say, Xiaomi SU7 has a pure electric cruising range of 628km at the entry level, and the longest range model can reach 800km.
In addition, according to the new car’s Ministry of Industry and Information Technology declaration information, Xiaomi SU7 may adopt a smart driving solution that integrates vision + lidar, as well as liftable electric tail wings and other configurations. Finally, according to the current news circulating on the Internet, the SKU plan of Xiaomi Motors SU7 has been determined, namely the standard version, Pro version, Max version, and the limited-sale track version model, with the price concentrated between 190,000 and 300,000 yuan.
It is worth mentioning that when Mr. Lei was interviewed by CCTV last night, some media leaked photos of Xiaomi's actual car shooting. Xiaomi officials have publicly stated that they will be held accountable based on the signed "Letter of Confidentiality Commitment". It is reported that the confidentiality agreement was signed for an amount of RMB 3 million.
Here’s a little “conspiracy theory”. From the shooting point of view, the leaked photos show the best-looking angle of Xiaomi SU7, so it’s hard not to doubt after seeing this. This may be Xiaomi’s official photo. After all, compared to the conventional leaked photos of new cars, information with the word "leak" is more eye-catching, don't you think?
In short, do you think Xiaomi SU7 will be released as scheduled on December 28, and can it truly become a hot product in the car industry? Everyone is welcome to leave messages and discuss in the comment area.
* Statement: The above content and opinions represent only the author's and have nothing to do with the online car market. If there are any source errors or infringement of your legitimate rights and interests, please contact us via email. Email address: marong@cheshi.com
-
-
-
-
-
-
-
-
-
-