On December 18, all members of Hong Kong’s first-day group MIRROR appeared in Kai Tak to hold a concert press conference and announced that they would launch a world tour concert plan, triggering carnival among Hong Kong media and fans.
According to the information at the press conference and related reports, MIRROR’s world tour will involve a total of 9 cities in Asia, America, and Europe. In Asia, it includes Macau, Singapore, and Kuala Lumpur, Malaysia. There are no cities such as Guangzhou in mainland China. In America, it includes Toronto in Canada and New York, San Francisco, and Los Angeles in the United States. In Europe, it includes London and Manchester in the United Kingdom. It will be officially launched in March.
Local pro-ViuTV entertainment media and fans are optimistic that MIRROR was disrupted due to last year’s Coliseum concert accident, and its plan to enter overseas markets was postponed. Now it has finally announced its official launch. proves that the group has already After completely getting out of the trough, the world will appreciate the charm of the top idol group in Hong Kong entertainment industry. Hong Kong circle may once again take over the overseas market because of them, reappearing the golden age of Hong Kong entertainment .
However, the reality may be different from what they are touted to be. Unlike Eason Chan, Jacky Cheung, Jay Chou, etc. who can attract a wide audience of Chinese songs from all over the world, the audience of MIRROR concerts is still only a small part of the audience of Chinese songs - Hong Kong fans from all over the world and extremely rare mainland fans.
Let’s first analyze the Asian part.
Take the Macau venue as an example. This place is very close to Hong Kong, and it is very convenient for fans to cross the sea to support the venue. In addition, there are rare fans in the Pearl River Delta and even other provinces who boast that "everyone is drunk but I am alone" and "excellent taste". , the scene should not be bad. It is worth mentioning that there is a post on xhs about chartering a car in the Pearl River Delta, claiming that it can provide concert pick-up and drop-off services for MIRROR fans in the mainland (10 fans in each province are enough to charter several cars).
As for Kuala Lumpur and Singapore, they are places frequented by Hong Kong people, so Hong Kong fans should fly there to support them like the last Genting Platter concert in Malaysia. Some Hong Kong media said that many travel agencies in Hong Kong have identified business opportunities and are preparing to launch concert city travel packages to help MIRROR fans travel to Southeast Asia to support them.
Next, let’s look at Europe and the United States.
Toronto, New York, San Francisco, Los Angeles, London, and Manchester all have one characteristic: they are cities where there are many overseas Hong Kong people or where it is convenient to gather. This means that although MIRROR will not be able to hold multiple local concerts in a row, nor will it be a large-scale concert, but with the special brand and certain feelings of the group in recent years, it can still hold small and medium-sized venues with less than 2,000 people.
In addition, Hong Kong travel agencies’ concert city tour packages may include European and American cities, which is also a major benefit to MIRROR.
The editor believes that as long as ViuTV and MakerVille do not aim too high and deliberately pursue big scenes and high ticket prices, MIRROR's first overseas concert should be successfully concluded. By then, exports will be converted to domestic sales, and then "Entertainment One" and other pro-ViuTV The entertainment media has been touting that MIRROR's declining momentum may rise again.
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