is talking about today is the Ford Explorer. As a joint venture flagship SUV, the Ford Explorer's market sales performance is not ideal. The cumulative sales in 2022 will be 20,520 units, accounting for 11.87% of the Changan Ford family, and only 0.2% of the domestic SUV market. It ranks 116th overall, accounting for 3.86% of the medium and large SUV market, and ranks 10th in individual categories.
Entering 2023, the overall sales performance of the Ford Explorer has improved slightly. The cumulative sales from January to November 2023 were 24,783 units, accounting for 19.64% of the Changan Ford family and only 0.25% of the domestic SUV market. % share, ranking 101st overall, accounting for 3.08% of the medium and large SUV market, and ranking 9th individually. However, sales fell sharply at the end of the year. Only 1,777 units were sold in November, accounting for 13.74% of the Changan Ford family and only 0.17% of the domestic SUV market. It ranked 138th overall and accounted for 1.6% of the medium and large SUV market. share, ranking 16th in individual categories. Although the market sales performance is not good, the overall strength and cost-effectiveness of the Ford Explorer are still remarkable.
The first highlight of the 2023 new Ford Explorer is the power system. It shares the large luxury car CD6 platform with the luxury SUV Lincoln Aviator. The entire series is equipped with a longitudinally mounted rear-drive layout 2.3T engine, with a maximum power of 203kW and a maximum torque of 203kW. 425 Nm, matched with a 10AT gearbox, and also equipped with intelligent four-wheel drive. The second highlight of the 2023 Ford Explorer is the exterior design. The unique 3D scale front grille + through-type LED daytime running lights are relaxed and full of aura. The car is 5063 mm long and the body width exceeds 2 meters, with a body wheelbase of 3025 mm, it looks more powerful and domineering than the Audi Q7 and BMW X5 at first glance; the most eye-catching thing in the Changan Ford Explorer is the 1.1-meter long through-type large screen, which has a sense of trendy technology.
The main factor behind the recent decline in sales of the 2023 new Ford Explorer is that there are fewer discounts and there is almost no price reduction promotion policy compared to SUVs of the same level! The 2023 EcoBoost 285 rear-wheel drive stylish version of the 6-seat Ford Explorer has a guide price of 309,800, and it will sell for 306,800 yuan after the discount, which is only 3,000 yuan cheaper; currently, the resource company has released the manufacturer's sports car Ford Explorer Kunlun Peak Special Edition, the 2023 Ford Explorer The top model is equipped with the Kunlun Peak Special Edition with a guide price of 399,800, with a mileage of 6,000-8,000 kilometers. It can be purchased from a first-hand account in Chongqing for a straight discount of 90,000. After the discount, it is only sold for 309,800. The price/performance ratio is very high, and it is the same price as the entry version. The price/performance ratio is super high, why do you want Toyota Highlander or Volkswagen Touron? What do you think? Welcome to reply to comments!
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