Recently, the Guangzhou furniture brand "Banlan" launched a new brand image, designed by Daiguo Daiguo, an apprentice of Kenya Hara. Like a teacher, like a disciple, Daigo Daikoku's design philosophy is also deeply influenced by Kenya Hara, and he is famous for his "simple design

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2023-12-18

Recently, Guangzhou furniture brand "Banlan" has launched a new brand image, designed by Hara Kenzai's apprentice Daikoku Daigo designed .

Like a teacher, there is a disciple. Daikoku Daigo's design concept is also deeply influenced by Kenya Hara, and he is famous for "Simple Design".

Daikoku Daigo / Nippon Design Center cooperation

Japanese tourism design map label

However, this design has caused controversy in the design circle. Let us take a look at the new logo design.

Borrow a circle! Kenza Hara’s apprentice’s new logo design is causing controversy!

Let’s first look at the comparison of the old and new Banlan logos.

The original logo adopts the design of capital letters + text, which achieves an eye-catching effect through capital letters.

The new logo takes the letters "B" as the main design, and adopts the "super elliptical" outline design . The font is changed from uppercase letters to lowercase, and the font is round and cute, which reflects the warmth and comfort of the furniture brand.

According to Banlan’s official account:

The logo consists of a square circle and the initial letter “B” of “Banlan”, which symbolically expresses the modern Chinese style of “Banlan” and Panlan’s confidence in long-term quality assurance. The persistent pursuit and firm confidence in product quality; the capital letters in the original font logo of were changed to lowercase, giving people a warm and soft feeling.

According to the analysis of designer Dahei Dawu: In order to maintain coordination with various materials and spaces, we also developed a set of flexible and unique color matching rules , and adopted them through the network, accessories and packaging, etc. Tools to visually convey Banlan’s taste and aesthetics.

He wants to convey the concept of Banlan brand to everyone through the power of color.

However, after the release of this logo, netizens thought of Hara’s design of Xiaomi’s logo . The "n:3" ratio set by Kenya Hara gives Xiaomi's original square frame a unique "super-elliptical" mathematical beauty.

netizen: " this can earn 200W of design fees ".

Nowadays, netizens have mixed opinions on the design of Kenzai Hara’s apprentice.

Some people like simple designs and think the new logo can attract attention and make people remember it deeply.

Some netizens also said that this was a "circle" borrowed from Kenya Hara, "Xiaomi's frame holds everything", "the master designed the outline, and the apprentice continued to use it" and so on.

Generally speaking , designers will avoid similar works or repeated creations. Although this case is not exactly the same, it is very similar. Will it be embarrassing?

As a side note, according to the style inherited by this line, does it have to be inherited by the grandson's generation?

# 2

Daigo Daikoku logo design case

As a disciple of Kenza Hara and the art director of the Japan Design Center, Daigo Daikoku, has won a number of industry heavyweight awards, including JAGDA Newcomer Award, New York ADC Award, Tokyo ADC Hara Hiro Award, One Show Design Award and D&AD Award. These awards prove his outstanding achievements in the field of design and make him a "dark horse" among young Japanese designers.

His works are eye-catchingfor their simplicity and clear design concepts.For example, is converted into LOGO, and the letter "z" is tilted and adjusted, which means exchanging old goods for new ones - the new second-hand lifestyle, which represents the concept of the brand.

Below, the extremely simplified logo works of Dahei Dawu are released.

This minimalist style usually simplifies the design elements to the minimum level to highlight the essential features and functions of the product and convey the brand concept and point of view; at the same time, controversy also follows . Some people think that the design has become too much. Simple and plain, it loses its appeal. So what do you think? Let’s chat in the comment section.

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