2023 The second part of the annual review: the rise and fall of idol actors. The first bullet [Keywords of the Year] click here
Today we will talk about the boys part first and look at the changes in the film and television and traffic patterns throughout 2023.
I divide you into five camps: [Decliners], [Transformers], [Stables], [Bumpers] and [Attackers]. The core criteria for classification are film and television influence and traffic level.
Among them, * the traffic level mainly refers to Weibo (including super call data and celebrity Weibo specific data) and Douyin (mainly refer to the playback volume), * the film and television influence mainly refers to the performance of the film and television dramas that have been broadcast (Yunhe, Kuyun and platform popularity) and current shooting resources.
Who is classified into which camp depends on the trends in the past few years and the placement point in 2023. The division is not absolute, and the current camp is certainly not finalized. The most indispensable thing for domestic entertainment is falling from high points, and rare but not extinct is Jedi counterattack.
If you have any objections, please leave a message.
The Decliner
The great excitement of the summer film "Human Fireworks" actually announced one thing: the huge influence of the four major traffics on internal entertainment that marked the arrival of the internal entertainment traffic era has completely come to an end.
Among them, two of them have committed crimes, one has the courage to officially announce his relationship, and the only remaining one, with the rigidity that has not changed for thousands of years, finally reaped the long-standing reputation backlash this year and lost it. The most proficient spot.
However, as a representative of the domestic entertainment traffic era, Yang Yang can reach this day by relying on his unchanging acting skills, which can be regarded as a long-lasting success. This is a victory for management and marketing, and we must also thank the younger generation for their lack of success in terms of appearance.
In addition to the big four, there are also some that are also showing decline but not so obvious, such as Xiao Zhan.
227 blocked his conventional path to gain national popularity through traffic, and also gave him a cohesiveness in the fan circle that others could not achieve. However, in 2023, the broadcast effects of three film and television dramas in which he was the absolute leading actor proved to the public that carrying dramas is not that simple. If the traffic is not supported by works, no matter how strong the cohesion is, it will eventually decline.
There is also Gong Jun whose traffic has been declining since it reached the peak. Since
became popular, one of his works has been broadcasted one after another. This year's "The Legend of An Le" and "I Want to Go Against the Wind" shocked the industry. Although the traffic can still be maintained at a high level, the influence of film and television There is clearly a marked decline. The only resource that he had gained by relying on the extremely rapid surge in traffic back then was "Fox Demon Little Matchmaker Yue Hong Chapter" which had not yet been aired, leaving him with very few opportunities.
The decline is not obvious but is slowly receding, as are Li Xian and Bai Yu. The former's traffic has been declining since reaching the top in 2019, but his film and television resources have been in the limelight for a while. Unfortunately, he has not been able to gain influence recognized by the industry on these seemingly top-notch resources. At the beginning of the year, the hit "Go Where the Wind Winds" reversed some of the decline, but despite the high popularity, his presence as the male protagonist was thin. In the eyes of fans, the rematch with "The Beauty of the Country" is like "returning to the starting point after four years of popularity."
Bai Yu also has resources that are enviable in the industry, but he also gives unsatisfactory performance. Fans can of course deny the two's traffic identities, but what cannot be denied is the traffic origins and resource acquisition that made them popular.
Except for everyone in 404, decline does not mean that it cannot turn over, but turning over may not rely on inertia and routine performances.
Transformer
The most prominent transformer is of course Zhu Yilong.
2022's "Life Events" is a dark horse with a box office of 1.7 billion + Golden Rooster Best Actor. It can also be said that it takes advantage of the right time, place, people, and the convenience of the special period of the year.
By June 2023, "The Lost Girl" swept the entire first half of the summer season, and in October "The Mistake by the River" won 300 million box office as a purely literary film. There is no doubt that Zhu Yilong's transformation has been successful.
Judging from the traffic volume alone, he is certainly far from his peak, but he is embarking on a broader and straighter road. This road was also traveled by Yi Yang Qianxi during the "Little Red Flower" period, but Pulled down by the compilation incident.
But it is difficult to say whether Yi Yang Qianxi will decline at this point."A River Full of Red" was released just when public opinion was against him. The collapse of its reputation did not shake its success at the box office. After that, he kept a low profile for more than half a year, but he was still able to win Bi Gan's new film with Shu Qi. Since the high-profile, broad and flat road is not feasible for the time being, choosing to start a new industry with literary and artistic films may not be regarded as another kind of transformation. Therefore, for the time being, we put him as a transformer instead of a decliner to see the consequences.
Another person who has huge controversy over the success of transformation is Wang Yibo. His three movies were released in 2023, each with a box office of 8.9 billion. His acting skills are not generally recognized, but the box office results cannot be underestimated. But when it comes to transforming into a film student, he is simultaneously filming dramas whose cast is by no means outstanding. The actor's path lacks clear goals and clear plans. Whether the transformation is successful or not remains to be seen in the longer term.
There is another person who I don’t know whether to put in this list, Zhang Yixing. In terms of achievements, in 2023, he earned a total of 4 billion + as a male protagonist. In terms of influence, few people would link such achievements to his performance.
Over the years, he has had no shortage of popular film and television dramas, but he has rarely given convincing performances in acting. What is even worse is that his presence is not proportional to the popularity of his works.
The above-mentioned transformation judgment does not represent the result of successful transformation. At the same time, in view of the fact that domestic entertainment has never lacked the precedent of "transforming for two or three years and then returning to the old business", so what is reviewed here is only the clearer phased transformation actions.
Stabilizer
"Long Moon Ember" for Luo Yunxi and "Lotus Tower" for Cheng Yi are both works that have stabilized their status in 2023 and made further progress.
Although these works have also brought a lot of controversy and ridicule, firstly, the results are very eye-catching, and secondly, the effect of solidifying fans and attracting fans is remarkable. It can be said that each has stabilized its advantageous areas and proved its ability to carry dramas in this field.
Why should we add the "advantage area" limit? Because the two of them happened to have a live show aired each, they were both hits.
This may also be the general trend that the film and television field of traffic actors is becoming more and more segmented. In the past, popular actors still had the ambition to do both serious dramas and idol dramas. However, it is difficult for today's popular actors to have both ancient puppets and modern puppets.
Another person in a similar situation is Ren Jialun. In 2023, he only aired one blockbuster idol, "Twilight Date". If you look at the performance alone, he should be thrown into the decliner camp. However, his usual area of strength is ancient puppets. Last year's "Please Jun" was so shoddy that it was still good. To maintain his S-class reputation, we won’t know whether his status is as stable as ever until his next few puppets are aired.
Bai Jingting also belongs to this category. "Everyday Life" at the end of last year and "Chang Feng Du" in June this year both aired to a good standard, but perhaps due to the influence of his relationship, he did not get further benefits from the popularity of the two dramas. flow. At present, his subsequent works are all serious dramas. If they perform well, he may be able to join the ranks of transitioners.
There are still some stable people who have not reached the top, but are stable on their own one-third of an acre. Each of them is deeply tied to the resource side, and the resources are solid. At the same time, although the results of many works over the years are uneven, they have actually gained a certain degree of recognition in the drama circle, and they are a model of silently making money.
For example, Chen Zheyuan, "Secretly Can't Hide" helped his traffic rise to the shoulder level, and his film and television resources are stable between the first and second tiers. S+ can do a second job for top-tier stars, and below S-level can do a second job for second-tier stars, and his status is temporarily stable. .
The same goes for Zeng Shunxi, who became the top pick this year like Chen Zheyuan, and his resources instantly rose from the slump. The second part of "Lotus Tower", the first part of "Tian Geng Ji", and then there are ancient puppets such as "Yun Xiu Xing" and "Seven Nights of Snow". The spy war drama "Gu Zhou" did Zhang Songwen's part, but he didn't dare to do it. Speaking of which, the topics and achievements in the next one or two years can account for at least one.
Bouncer
Ups and downs are called bumps.
Actors who suddenly rise to popularity usually go through this stage after becoming popular. If they can hold on, they can stabilize their position. If they can't, they will be kicked off and replaced again.
Everyone who became popular in 2021-2022 is going through this stage.
For example, Wang Hedi. "Canglan Jue" helped him skyrocket, but the several works aired after the explosion failed to help him stabilize his position. Instead, he attracted countless controversies, the most fatal of which was the collapse of "Camp with Love".
Fortunately, these works are either inventory that was completed before the explosion, or resources that were signed and must be completed before the explosion. The "Dafeng Watcher" that he really won with a large traffic capacity is indeed a first-line team with first-line resources. Whether it can stand firm after the traffic surges, the performance of this film may be crucial.
For example, Tan Kenci. The broadcast of "Sauvignon Blanc" this year caused his traffic to soar, but he was not included in the ranks of attackers because all this has already happened once in 2022 when "The Illustrated Crime Hunters" exploded.
At that time, his traffic and film and television influence were regarded as top-notch reserves. However, due to the unsustainability of his works, lack of resources and lack of management of traffic, he quickly declined. This year, his traffic returned again with "Sauvignon Blanc". Returning to the high point, ups and downs, is the true meaning of bumps.
Wu Lei is also relatively invisible. The biggest advantage of transforming into a child star is his extraordinary national popularity and popularity. With this, Wu Lei waited until "The Star" finally had a masterpiece of a male protagonist, and his traffic once soared to shoulder level.
But in 2023, his S+ male-led drama "Just Love", which he had high hopes for, only received word-of-mouth, with dismal results and declining traffic without any boost. As a national actor, his acting skills are still lacking, and as a traffic actor, he seems to lack the qualities to attract fans. Wu Lei will not miss filming, but the route seems to be taking one step at a time, and it is inevitable to experience bumps.
The attacker
will show a relatively obvious upward trend in 2023 and even emerge out of nowhere. I call it an attacker.
is more typical, Deng Wei. After waiting for three or four movies to explode, I finally got my wish with "Sauvignon Blanc" and was directly promoted from nobody in the traffic circle to a traffic student who can hit the top.
With traffic comes naturally better resources. A big-production ancient puppet will be the second male, and a second-tier ancient puppet will be the first male. Next year, he will enter a bumpy period. Can his face and professional ability be able to withstand it? Is the fandom well managed? , clues will soon appear.
Another one, Wei Daxun, who has gained popularity over the years. A movie called "Human Fireworks" helped him to rise into the ranks of traffic, which is probably something no one would have thought of, and impermanence is not the biggest charm of the entertainment industry. Wei Daxun did not lack resources before becoming a trafficker. Of course, traffic will greatly help him obtain better resources. The future depends on his management and decision of sudden traffic and film and television resources.
Another summer winner, Yu Shi, has achieved traffic from scratch purely by relying on movies. There is almost no precedent in domestic entertainment. This is what his fans are most proud of, and it has also improved his overall level of resource acquisition. However, before going through a turbulent period with subsequent works, he still has to go through the tribulation of black history that every traffic must go through. Whether he can survive it depends on the nature of black history, the energy of the team, and more importantly, fate.
Another person who has finally found the right path and gained influence in film and television in 2023 is Fan Chengcheng. The movie continues the variety artist route of setting up comedians who are the easiest to leverage the box office. The series chooses the male protagonist of an urban campus youth drama, and does not use his own shortcomings to compete in the fiercely competitive ancient idol field. A film called "Unfamiliar Life" has a box office of more than 1 billion, a short video marketing of "Once Upon a Time" has overshadowed the male protagonist, and the follow-up film "199 Love" with Yang Zi requires a precise route to successfully attack.
Liu Yuning is also a noteworthy attacker. 2023 is the year when he will hit the drama industry as a male protagonist. Although "Be Your Own Light" in the middle of the year failed to make any noise, at the end of the year, "One Thought" despite controversy, scored over 10,000. Although the ridicule of the ugly man in ancient costume is on his head, his traffic basically does not rely on his face. The more the audience scolds the fans, the more rebellious he becomes, and at the same time, his performance is guaranteed.In the follow-up, he will have "Broken Back", "Pearl Curtain" and more legendary male protagonists in costume dramas. The only thing that can stop his momentum is his own solid performance in the drama.
There is another emperor who is not as lucky as Deng Wei, Zhang Linghe. If it weren't for the fact that "Cang Lan Jue" wasn't revealed to be in a relationship as soon as it gained fans, and if it wasn't for the performance of all the male protagonists failing, with the resources of idol dramas such as three male protagonists in one year, he should have directly starred in this year. Soaring to the top. It's a pity that the protagonists in each film gradually exposed the flaws in appearance and acting skills. For him, 2023 was a year of hard work but unsatisfactory results. The traffic improved, but not as much as all parties expected.
On the contrary, Zhou Yiran has no one to bet on and there is no S+ protagonist. However, a third-tier campus drama has completed the advancement of traffic. Although the follow-up is a bit weak, his fan-attracting physique and luck cannot be underestimated.
There is another person whose traffic volume is quite amazing but his actual influence is not high, Tian Jiarui. The popularity of "Cloud Feather" has not exceeded 10,000, and the third male actor, who does not have many roles, has helped him complete the transformation from amateur to popular. I have to lament Guo Jingming's ability to flatter people. But whether such traffic is empty or not, whether film and television performance is short-lived depends on the combination of appearance, professional capabilities and follow-up resources.
Compared with Tian Jiarui, Cheng Lei, who has become a new generation of peach picks, and Wang Xingyue, who is favored by Yu Zheng, have a more stable upward trend. Both of them have achieved their initial attack goals this year: having representative roles, accumulating basic traffic, and having a name in the melon-eating circle. The two figures are not outstanding in terms of traffic volume alone, but they are better because they have fresh faces, they are backed by large resources, and they are just getting started.
Similar but different is Zhang Wanyi. In 2023, he has a lot of dramas, big and small, on the air, and he is obviously on the rise. Although he has benefited the least from traffic among the three actors in "Sauvignon Blanc", he has not been ridiculed due to his poor performance in dramas such as "Brave Wings" and "Extraordinary Doctor" because of his reputation as an acting niche. Personally verified that traffic is a blessing and a curse.
Reverse the order of the above inventory, it is probably a path to the top of an idol artist: work hard to reach a high position, experience ups and downs after getting a name, and finally gain a foothold, but it is not a matter of peace of mind. After a few years, you will either consider a transformation, or accept the rise of a new person and yourself. of decline.
can be regarded as prosperous for five or six years.
I don’t know how you feel after reading this year’s review. In terms of male traffic alone, have you seen new people and fresh energy or is it a stagnant pool of water? Or is consumption downgrading significantly? The destruction of the
101 series of drafts has cut off a major path for unknown people to become traffickers. Supervision's strict guard against delays in reform has also cut off the ladder for 18th-tier actors to reach the top in one step.
The banning of shortcuts for generating traffic cannot dampen the enthusiasm of capital to pursue industrial closed loops. The subsequent star-making operations only slowed down, rather than stopped. It went from becoming an overnight sensation to becoming a frog in warm water.
But if, I just said if. If you feel that no one can see what you see, if you are deeply dissatisfied with the audience's career controlled by capital, and don't want to be that frog, then the only way to fight against the huge star-making machine is to vote with "exit" and Loud criticism signals rejection.
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